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[QUOTE]Originally posted by superstar: [QB] Bentley Commerce Acquires 100% of The Barter Exchange for Hotels, Motels, and Bed & Breakfasts It Launched as a Strategic Alliance This Year 200 Lodging Facilities Have Already Joined Bentley's Online Hospitality Exchange LOS ANGELES, Apr 28, 2004 (BUSINESS WIRE) -- Bentley Commerce Corporation (OTCBB:BLYC) has acquired 100% of an Internet based barter exchange for hotels, motels, and bed & breakfasts that it originally launched as a strategic alliance with The Hospitality Exchange, a private company, in February 2004. The Bentley Hospitality Exchange, located at [URL=http://www.hospitalityexchange.vbarter.com]www.hospitalityexchange.vbarter.com[/URL] enables lodging facilities to trade online in an ecommerce marketplace for the products and services they need to run and manage their properties. "More than 200 lodging facilities located worldwide have already joined our Hospitality Exchange," said Joe Crump, president of the Bentley Crump Barter Network, a collaborative ***********work of over 180 trade exchanges and 50,000 members that trade through them. "Now that we have tested the concept and received such wide acceptance, we felt that this is the ideal time to acquire our strategic partner's interest, grow the exchange and build it into the world's largest online trade exchange for hotels, motels and bed & breakfasts. "Integrating these properties into Bentley's global trade marketplace will enable our participating trade exchange members throughout the world to browse the properties, make a reservation request, receive an online confirmation, and pay for their accommodations using their trade exchanges local trade currency. In turn, participating properties will be able to trade for products and services they require for their business, such as furniture, carpeting, lighting, printing, advertising, artwork, wallpaper, tile and marble, and hundreds of other items that they would normally buy for cash." Powered By Bentley Commerce's VirtualBarter Software, the Hospitality Exchange enables business and vacation travel properties to market directly to tens of thousands of new potential guests who will purchase their excess room inventory for trade dollars. This is extremely important to the properties, because an empty room tonight cannot be sold tomorrow. Instead, properties will be able to receive full value for excess room capacity sold on trade and then be able to use the trade dollars they receive to pay for the products and services they need without spending cash. Bentley receives a transaction fee on each trade that it expects will result in significant long-term profits. About Bentley Commerce Corporation: Bentley Commerce Corp. is a business-to-business, Internet e-commerce company that seeks to establish a new marketplace and distribution channel for worldwide barter and trade. Through the development of a seamlessly integrated family of online barter services, it envisions that most barter transactions can be handled over the Internet in real time, with its proprietary VirtualBarter software. Bentley intends to serve as a clearinghouse for barter trades for Fortune 500 trading partners, scores of existing retail barter exchanges that serve companies of all sizes, corporate barter companies that serve large multinational corporations, trade associations and their member companies, as well as media and travel agencies. [/QB][/QUOTE]
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