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[QUOTE]Originally posted by Booty Quest: [QB] Boy, Diana, you sure did a ton of work on this! Here's more: Products: GME and J.P. Publishing, Inc. Marketing to Reach the Gay & Lesbian Community What is the Gay Market? Gays and lesbians are sometimes elusive to quantify, but major advertisers have increasingly found that their efforts are well worth the investment to find them and for good reason. A recent study conducted by the Connecticut-based Greenfield Online, found that the average annual household income for gays and lesbians is $57,000. The New York-based Company, Spare Parts, Inc., which helps companies market to gays, estimates that the United States gay and lesbian population is between 15 million to 23 million. According to another study (Inter@ctive Week, August 30, 1999. Pg. 20.), the US gay community consists of over 19 million people with an estimated buying power of $800 billion. Worldwide, these figures are much larger. Below is a benchmark that helps to bring this market more into focus, allowing us to compare it to other diversity niche communities in the US marketplace. Market Population Buying Power Buying Power Per Capita African American 30 Million $535 Billion $17.8K Gay American 16.5 Million $450 Billion $27.3K Hispanic American 31 Million $383 Billion $12.4K Asian American 11 Million $229 Billion $21.0K Source: Selig Center for Economic Growth, University of Georgia Sample Demographics Analysis From Various Gay & Lesbian Websites: (Click on links for more detailed demographics) GaySports.com - 90% Male / 10% Female GayWork.com - 70% Male / 30% Female GayWired.com - 96% Male / 4% Female ProudParenting.com - 30% Male / 70% Female Navigaytion.com - 82% Male / 18% Female LesbiaNation.com - 1% Male / 99% Female Top Gay Regional Analysis From Various Gay & Lesbian Websites: Top Zip Codes (US) Top Counties (US) US States (Ranked 1-50) Reaching The Gay Market: Reaching the gay market effectively means creating advertising and other marketing communications specifically directed toward their consumer mindset. In the early '90s, it was sufficient to run mainstream advertising in a gay publication to capture the attention of the market. Today, with more marketers vying for the gay consumer dollar, the bar has been raised. Gay consumers now expect advertisers to address them for who they are, directly and openly. In focus groups nationally, gay men and lesbians express a definite preference for advertising that specifically reflects their mindset and sensibilities. Rarely can gay marketing efforts rely on traditional advertising alone. Extending your reach among this audience requires understanding the community infrastructure available to access them. The result is often a sophisticated mix of advertising, direct marketing, community presence and Internet promotions. [URL=http://www.gaymarketexpress.com/]http://www.gaymarketexpress.com/[/URL] ************************************* [URL=http://www.prweb.com/releases/2004/2/prwebxml105144.php]http://www.prweb.com/releases/2004/2/prwebxml105144.php[/URL] [URL=http://www.clickz.com/news/article.php/12_314251]http://www.clickz.com/news/article.php/12_314251[/URL] [URL=http://www.lesgaypinkpages.com/demo.html]http://www.lesgaypinkpages.com/demo.html[/URL] [URL=http://www.gaymontgomery.com/Big%20Busi...tomers.htm]http://www.gaymontgomery.com/Big%20Busi...tomers.htm[/URL] [URL=http://www.forbes.com/business/newswire...66749.html]http://www.forbes.com/business/newswire...66749.html[/URL] [URL=http://wardsauto.com/ar/transportation_...uregay_tv/]http://wardsauto.com/ar/transportation_...uregay_tv/[/URL] [URL=http://echelonmagazine.com/news_mediapost_dec_12_03.htm]http://echelonmagazine.com/news_mediapost_dec_12_03.htm[/URL] [URL=http://www.findarticles.com/cf_dls/m158...rint.jhtml]http://www.findarticles.com/cf_dls/m158...rint.jhtml[/URL] [URL=http://www.q.co.za/women/news/991013-lesbianad.htm]http://www.q.co.za/women/news/991013-lesbianad.htm[/URL] [URL=http://www.myownmentor.com/gaymentor.co...es-01.html]http://www.myownmentor.com/gaymentor.co...es-01.html[/URL] [URL=http://www.atkinson.yorku.ca/~lripley/mcareadkates.htm]http://www.atkinson.yorku.ca/~lripley/mcareadkates.htm[/URL] [URL=http://www.thespartandaily.com/vnews/di...b55ab1b288]http://www.thespartandaily.com/vnews/di...b55ab1b288[/URL] [URL=http://www.glcensus.org/downloads/GayEntertainment.htm]http://www.glcensus.org/downloads/GayEntertainment.htm[/URL] ******************************************** (QBID) Main Corporate Site...http://www.qbid.net "Q Television Network" Site...http://www.qtelevision.com/ Shareholder's Hotline: 888-594-7766 General Information: 760-323-4455 QBID, via its wholly owned subsidiary "The Q Television Network," appears to be on the verge of becoming the first U.S. broadcaster of 24/7, family oriented TV tailored for the Gay, Lesbian, Bisexual, and Transgendered (GLBT) Communities! >>>>>>>> . N O W . A C C E L E R A T I N G . A L O N G . T H E . R O A D . T O . S U C C E S S !!! <<<<<<<< ===> 20 April 04: Q Television "Investor Hotline" came on line today Call 888-594-7766 for recorded daily updates. ===> 16 April 04: Name change to "Q Television Network" in "Hollywood Reporter!" [URL=http://home.businesswire.com/portal/sit....jsp?epi-c]http://home.businesswire.com/portal/sit....jsp?epi-c[/URL] ontent=GENERIC&newsId=.... "As much a part of Hollywood as the big sign on the hill, The Reporter has been the book of record for the entertainment industry for seven decades." [URL=http://www.hollywoodreporter.com/thr/about_us/index.jsp]http://www.hollywoodreporter.com/thr/about_us/index.jsp[/URL] ===> 16 April 04: Name change from the TTN to "The Q Television Network" is official. (See news story below.) Home page of new website is up; remainder is imminent. Indications are very strong that company is taking extraordinary steps to make extra big "splash" at NCTA Convention, now just two weeks away. Strong rumors also abound that the Q Television Network is on schedule to "light-up" (for "soft broadcasting" launch) on 15 May 04. [URL=http://www.pinksheets.com/quote/news.js...Ftextpath%]http://www.pinksheets.com/quote/news.js...Ftextpath%[/URL] 3DCOMTEX%5Cbw%5C2004%5C04%5C16.... ===> 13 April 04: AND A HEARTY WELCOME TO P E N N Y L A N D EVERYONE ... QBID broke $0.01 today at approximately 1:45 PM EST!!! ===> 01 April 04: Rumored "Q Television Network" (AKA QBID, AKA "The Triangle Television Network") to have major presence at May 1-5 NCTA Convention. "The National Cable and Telecommunications Association, formerly the National Cable Television Association, is the principal trade association of the cable television industry in the United States. NCTA represents cable operators serving more than 90 percent of the nation's cable television households and more than 200 cable program networks, as well as equipment suppliers and providers of other services to the cable industry. In addition to offering traditional video services, NCTA's members also provide broadband services such as high-speed Internet,. NCTA also hosts the industry's annual trade show, this May 2-4 in New Orleans, La. which serves as a national showcase for the cable industry's innovative services, including quality television programming, interactive television services, high-speed Internet access, and competitive local telephone service." [URL=http://www.pinksheets.com/quote/news.js...Ftextpath%]http://www.pinksheets.com/quote/news.js...Ftextpath%[/URL] 3DCOMTEX%5Cbw%5C2004%5C04%5C01.... From the following, hit "Exhibitor List" at right; then scroll to "Q Television Nework." [URL=http://www.thenationalshow.com/]http://www.thenationalshow.com/[/URL] ===> 29 March 04: Viacom Inc.'s Chairman and CEO Sumner Redstone now believes gay TV channel ..."Worth a Billion Dollars..." [URL=http://money.cnn.com/2004/03/29/news/fo..._gaytv.dj/]http://money.cnn.com/2004/03/29/news/fo..._gaytv.dj/[/URL] ===> 15 March 04: "Olsen and Lamont to Broadcast Gay Network - PALM SPRINGS, Calif., March 15 /PRNewswire-FirstCall/-- Triangle MultiMedia Ltd., Inc. (QBID) announces the creation of a new television network. This 24-hour channel, featuring a broad spectrum of programming directed at gay and lesbian audiences, will be offered to cable and satellite systems throughout the United States."http://biz.yahoo.com/prnews/040315/nym013_1.html ===> 25 Feb 04: In PR today, Triangle's Steven Grunberg, President of Programming, announces a co-production deal with Red Soapbox Visual Media, LLC in which "TTN's first in-house production will be a current documentary on gay marriages in San Francisco and the politics involved." [URL=http://www.pinksheets.com/quote/news.js...Ftextpath%]http://www.pinksheets.com/quote/news.js...Ftextpath%[/URL] 3DCOMTEX%5Cpr%5C2004%5C02%5C25.... ===> 19 Feb 04: In Press Release, Frank Olsen indicates satellite broadcast of TTN signal to run indefinitely...will commence in two months; also officially underscores ten-year contract with Time-Warner Cable that "enables us to place our signal throughout the Time-Warner system on a market-by-market basis:" [URL=http://www.pinksheets.com/quote/news.js...Ftextpath%]http://www.pinksheets.com/quote/news.js...Ftextpath%[/URL] 3DCOMTEX%5Cpr%5C2004%5C02%5C19.... ===> 18 Feb 04: "The Desert Sun," Palm Springs' principal daily newspaper, speculates on the launch of "The Triangle Television Network:" [URL=http://www.thedesertsun.com/news/storie...0917.shtml]http://www.thedesertsun.com/news/storie...0917.shtml[/URL] ===> 10 Feb 04: Simultaneous Press Release Announcements: Limited stock buy back program; 1 May 04 internal deadline to commence uplinking to cable headends and DDS companies; Negotiations for business combo with experienced company having seasoned television management and creative staff; 15B shares authorized, 7 1/2 B shares outstanding, 6000 existing shareholders. [URL=http://www.pinksheets.com/quote/news.js...Ftextpath%]http://www.pinksheets.com/quote/news.js...Ftextpath%[/URL] 3DCOMTEX%5Cpr%5C2004%5C02%5C10.... ===> 9 Feb 04: QBID's TTN to be available to about 10,000 cable television companies throughout the United States and Puerto Rico for $2 a month for each subscriber. Time Warner Cable television has agreed to make the signal available to any of its local system operators that want to broadcast it. [URL=http://www.pinksheets.com/quote/news.js...Ftextpath%]http://www.pinksheets.com/quote/news.js...Ftextpath%[/URL] 3DCOMTEX%5Cko%5C2004%5C02%5C10.... ===> 6 Feb 04: Rumored (Caution!): Look for continuation of breakthrough broadcasting related news early next week; 3+ billion shares traded today! ===> 2 Feb 04: "TTN Ready to Commence Broadcasting!" [URL=http://www.pinksheets.com/quote/news.js...Ftextpath%]http://www.pinksheets.com/quote/news.js...Ftextpath%[/URL] 3DCOMTEX%5Cpr%5C2004%5C02%5C02.... ===> 5 Nov 03: Openly Gay African-American Elected Mayor of Palm Springs. [URL=http://www.notesfromhollywood.com/page....l&ID=5]http://www.notesfromhollywood.com/page....l&ID=5[/URL] 51&sto.... Also from story: Three of five of Palm Springs' new leadership now openly gay or lesbian, while 35-40% of Palm Springs' populace is estimated to be gay or lesbian. ===> 31 Oct 03: Rumored (Caution!): Sample TTN broadcasts via Network Teleports, Inc. [URL=http://www.networkteleports.com/]http://www.networkteleports.com/[/URL] possible tonight, with full time broadcasting to begin next Monday 3 Nov 03. Smaller press releases after 3 Nov leading up to big time news on about 15 Nov 03, coordinated by newly hired promotion company. ===> 15 Oct 03: MeTV Related ( [URL=http://www.metv.com]http://www.metv.com[/URL] ) - Microsoft introduces DSL broadband TV Platform to complement existing Microsoft Internet Protocol TV (IPTV) broadband modem platform [URL=http://www.microsoft.com/europe/telecom2003/#keepithere]http://www.microsoft.com/europe/telecom2003/#keepithere[/URL] . . . Microsoft and Bell Canada team up to test Microsoft DSL TV [URL=http://zdnet.com.com/2100-1104_2-5085202.html]http://zdnet.com.com/2100-1104_2-5085202.html[/URL] . . . MeTV is member of a 30 company consortium, "The Service Creation Community," that includes Microsoft, Oracle, Netcom, British Telecom, Juniper Networks, Siemens, and Goldman Sachs, whose purpose is to accelerate deployment of new broadband technologies into the marketplace [URL=http://www.servicecreation.org/members/directory.html]http://www.servicecreation.org/members/directory.html[/URL] . . . MeTV now advertises capabilities for internet DSL, internet broadband, and 2-way satellite television on its web site. ===> 12 Sept 03: Posted on TTN Site: "Triangle Television Network Reaches Agreement for Satellite Broadcast Services" [URL=http://www.ttntv.com/news.html]http://www.ttntv.com/news.html[/URL] ===> 14 Aug 03: Is the new TTN domain name (and maybe a refurbished web site as well) about to be fired up? [URL=http://www.ttntv.com]http://www.ttntv.com[/URL] ===> 8 Aug 03: Triangle's new logo now appears on MeTV site under "Sneak Previews." Using Microsoft Media 9 Series Software, MeTV can now deliver high quality TV programming via broadband to anywhere in the world at little expense to the user: [URL=http://www.microsoft.com/windows/window...fault.[/UR]http://www.microsoft.com/windows/window...fault.[/UR[/URL] L] aspx ===> 21 July 03: Recent surge of major developments favoring acceptance of gay lifestyles has advertisers scrambling to compete for gay loyalties: [URL=http://www.washingtonpost.com/wp-dyn/articles/A23970-2003Jul21.htm l]http://www.washingtonpost.com/wp-dyn/articles/A23970-2003Jul21.html ===> 18 July 03: Canada's government proposes legalizing same xxx marriages: [URL=http://www.foxnews.com/story/0,2933,92292,00.html]http://www.foxnews.com/story/0,2933,92292,00.html[/URL] Time Warner Cable is not prone to picking up specialty channels unless perceived to have decent prospects for success: [URL=http://www.thestate.com/mld/thestate/sports/6330224.htm]http://www.thestate.com/mld/thestate/sports/6330224.htm[/URL] ===> 16 July 03: Bravo Channel's "Queer Eye for the Straight Guy" sets new ratings records: [URL=http://story.news.yahoo.com/news?tmpl=s...7/en_n..[/]http://story.news.yahoo.com/news?tmpl=s...7/en_n..[/[/URL] URL] .. ===> 13 July 03: Validation of Concept for 24/7 GLBT TV marches along, this time via heavyweight Bravo TV's upcoming new weekly, "Queer Eye for the Straight Guy" on 15 July. [URL=http://www.bravotv.com/Queer_Eye_for_the_Straight_Guy/]http://www. bravotv.com/Queer_Eye_for_the_Straight_Guy/ . ===> 8 July 03: From an article at Gay.com ... The plan, first announced by Showtime/MTV in Nov 02, to launch an all-gay, 24-hour cable television channel by the Spring of 03 has been placed on hold indefinitely, allegedly due to the poor state of the economy. After launch, this appears to allow TTN to lay claim to the title "First 24/7 gay TV network in the U.S." ===> 7 July 03: (Revised): There is evidence now, via persons communicating with TW, of TTN trying to arrange a first wave of simultaneous separate PRs issued through multiple local TW marketing units from around the country. Since there would be logistical complexities in getting this to all play together, a few extra days of delay in getting the PRs out should not be unexpected. See also [URL=http://xxxxxxxx.lycos.com/mboard/boar...read=70048]http://xxxxxxxx.lycos.com/mboard/boar...read=70048[/URL] . In the meantime, "Pay Per View" and rival "Direct TV" have fired a shot (of sorts) across TWC's (and TTN's) bow: [URL=http://www.amtdrt.inlumen.com/bin/story...bKbytu0otu]http://www.amtdrt.inlumen.com/bin/story...bKbytu0otu[/URL] ===> 4 July 03: At a time when the summer heat is still heading in the upward direction, it seems intriguing that TMM is suddenly reversing itself by switching back to regular-season hours! It was only a short time ago that the company announced that it had scaled back to reduced hours for the summer (not unusual for P.S. businesses during the hot months). Yet, today's updated after hour phone recording states that TMM's "new" summertime hours will be 8:00 AM to 4:00 PM starting next Monday, 7 July. ===> 2 July 03: Triangle Multi Media President and CEO Frank Olsen gives audio interview on "Wall Street Reporter." Highlights 10 year, multi-city deal for TV carriage via Time Warner Cable, potential for retail product spinoffs, as well as goal to be listed on an exchange by end of 2004: [URL=http://www.******************.com/linke...MEDIA.html]http://www.******************.com/linke...MEDIA.html[/URL] ===> 1 July 03: June 20-26 article affirms that popular actor and producer-director Bob Poirier (AKA Bobby Roger) is coming back to help spearhead TTN launch: [URL=http://www.portlandphoenix.com/televisi...958184.asp]http://www.portlandphoenix.com/televisi...958184.asp[/URL] ===> 30 June 03: Amazing 737 million shares traded today! Intraday high upticked to $0.0003. Next best chance for first round of PR's seems to be immediately after the upcoming 4th of July weekend. Meanwhile, check out today's AOL TW's "Opportunity Investment Fund" announcement. [URL=http://biz.yahoo.com/bw/030630/305395_1.html]http://biz.yahoo.com/bw/030630/305395_1.html[/URL] .Could one of the upcoming PR's be similar to this but with Triangle's name in it? ===> 27 June 03: Now prominently posted on Triangle's web sites: ON QBID SITE: <><> "Qbid takes Pride in the announcement of TTN, inc., in which Qbid has a vested interest, concerning their relationship with Time Warner Cable. For further information please see TTN's website at [URL=http://www.triangletelevisionnetwork.com]http://www.triangletelevisionnetwork.com[/URL] " ... and ON TTN SITE: <><> "TTN PROUDLY ANNOUNCES A 10 YEAR NATIONAL CONTRACT WITH TIME WARNER CABLE. Target Cities and Launch Dates are currently being reviewed and will be announced soon. Watch For Further Announcements." <><> In the meantime, just two days ago a U.S. Supreme Court decision was handed down that overthrew Texas' anti sodomy law that was being used to discriminate against gay couples. And just a few days before that, Canada legalized same xxx marriages. Certainly we are at a point in history where acceptance of gay rights is accelerating and is in the forefront of the news. Is the order and close timing of the above events a complete coincidence, or is there something more going on here? The scope and (arguably) almost urgent tone of TTN's post sure seems to be signaling the possiblity that TW has now abruptly entered a "get TTN on the air around the country without delay" mode. [/QB][/QUOTE]
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