Post A Reply
my profile
login
|
register
|
search
|
faq
|
forum home
»
Allstocks.com's Bulletin Board
»
Micro Penny Stocks, Penny Stocks $0.10 & Under
»
TRIANGLE MULTI MEDIA (QBID) III
» Post A Reply
Post A Reply
Login Name:
Password:
Message Icon:
Message:
HTML is not enabled.
UBB Code™ is enabled.
[QUOTE]Originally posted by mondayschild: [QB] Big Business Targets Gay Customers Companies Eager For Piece Of Multi-Billion Market Gay purchasing power now surpasses $450 billion a year, by some estimates, and big companies are taking notice. Travel Web site Orbitz.com is just one of several major companies now catering to gay and lesbian customers. In fact, the company is now airing a gay-targeted ad on two cable networks. Volvo is also going after a newly recognized gay demographic: families. Ford is doing the same. Wes Combs is president of the D.C. marketing firm Ford hired to target the gay, lesbian, bisexual and transgender market. SURVEY Should gay couples be allowed to get married? Yes, there's no reason they shouldn't. No, it is wrong. I disagree with homosexuality, but I think it's their choice to do what they want. I'm fine with homosexuality, but I think marriage is a union between a woman and a man. Results | Disclaimer "Gay and lesbian people are becoming far more a part of America's fabric ... so companies that reach out to them in a smart way are going to be able to take advantage of earning their brand loyalty and earning their dollars," Combs said. Car rental giant Avis is aiming to attract gay couples by advertising that it will automatically place same-sex partners on rental contracts. IBM doesn't limit its advertising to gay consumers. It is going after gay-owned companies in a new multi-million marketing program, according to the company's director of GLBT sales and talent. "We're in it for the long term. We're committed to it because we recognize we want to be where our customers are," Joseph Bertolotti said. "And we want GLBT business owners and decision makers in large enterprises that we're committed to them and their businesses solutions." A quick look in the current issue of the national gay newsmagazine, the Advocate, shows ads from all kinds of companies. According to Daryl Herrschaft, of the Human Rights Campaign's work net division, that means big business sees a big market with a lot of disposable income. "I think the corporate policies that we see being put in place say one thing ... that fairness affects the bottom line," Herrschaft said. If advertisers were skittish in the past, most have ceased to be. Looking at TV's primetime schedule featuring shows like Six Feet Under, Queer As Folk and Will and Grace, the gay market is becoming more mainstream. [URL=http://www.nbc5i.com/money/2316232/detail.html]http://www.nbc5i.com/money/2316232/detail.html[/URL] [/QB][/QUOTE]
Instant Graemlins
Instant UBB Code™
What is UBB Code™?
Options
Disable Graemlins in this post.
*** Click here to review this topic. ***
Contact Us
|
Allstocks.com Message Board Home
© 1997 - 2021 Allstocks.com. All rights reserved.
Powered by
Infopop Corporation
UBB.classic™ 6.7.2