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[QUOTE]Originally posted by Rics1997: [QB] Heres a couple articles on Netflix. Basically saying its to big and needs another company to come in and compete. Also it states that Even Netflix sometimes has trouble filling orders due to its size and overhead [URL=http://custom.marketwatch.com/custom/excite-com/news-story.asp?guid={D2DB6852-9FC5-4CB9-9033-EA637D1AC03D}&alias=/ht/nw]http://custom.marketwatch.com/custom/excite-com/news-story.asp?guid={D2DB6852-9FC5-4CB9-9033-EA637D1AC03D}&alias=/ht/nw[/URL] So, what happens when the prices rise to $21.99 on June 15? Calls to two company spokeswomen weren't returned. Fast forward to Monday: The company took out the "for as long as you choose to be a customer" line and added an asterisk that to this footnote that says, "Please note: our Standard Program Rate will increase to $21.99 effective on June 15, 2004." As they say, "Oops!" P.S. Credit Suisse First Boston analyst Heath Terry initiated coverage on Netflix today with an "outperform." However, he cites "significant" risks, including rising prices and the lack of competition, "something that is starting to change." With his report, it will be interesting to see if the company soon does a stock offering, and if it does, who its underwriters will be. [URL=http://custom.marketwatch.com/custom/excite-com/news-story.asp?guid={13BBB12C-F29A-4446-BB18-2694EC7B5762}&alias=/ht/nw]http://custom.marketwatch.com/custom/excite-com/news-story.asp?guid={13BBB12C-F29A-4446-BB18-2694EC7B5762}&alias=/ht/nw[/URL] One of Netflix's glaring weaknesses, according to some critics, has been its somewhat limited capacity for filling orders for first-run films. That's not good at a time when rival Blockbuster Entertainment (BBI: news) is taking straight aim at Netflix while WalMart.com's fledgling DVD-rental business is nipping at its heels. Raising prices should help somewhat, but there's something else to consider: By raising prices, Netflix also is admitting that in a way it has become a victim of its own success. In its earnings release, the company blamed falling gross margins on "increased movie rentals per average paying subscriber." That's another way of saying that Netflix's best customers are eating it out of house and home by taking full advantage of the company's unlimited-rental policy. That's absolutely the worst scenario for any one-price-fits-all business -- Netflix's very own nightmare on Elm Street. As broker Sandy Brasher of Rice Voelker in Louisiana, who is neither long nor short the stock, is fond of saying: "The more Netflix sells, the less it makes." Rick [/QB][/QUOTE]
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