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[QUOTE]Originally posted by mizzou7: [QB] April 13, 2004 06:00 AM US Eastern Timezone Seven More Barter Exchanges Join Bentley Commerce's Global Network and Use Its VirtualBarter Software, Including Industry Leader, Alliance Barter LOS ANGELES--(BUSINESS WIRE)--April 13, 2004--Seven more exchanges, including 2,500 member Alliance Barter Inc. that serves both U.S. and Canadian companies, have joined the Bentley Commerce Corp. (OTCBB:BLYC) Internet-based global trade network over the past 30 days and are using its VirtualBarter trade exchange management system. This brings the total number of independent exchanges that have joined the Bentley Commerce Online Global Trade Marketplace, that began in January 2004, to 46; with the amount of items offered for trade over the Internet approaching half a billion dollars. "We are delighted that Alliance Barter has chosen to affiliate with us and use our VirtualBarter software," said Bruce Kamm, Bentley Commerce CEO. "Their new online barter exchange located at [URL=http://www.alliancebarter.vbarter.com]www.alliancebarter.vbarter.com[/URL] will enable Alliance Barter member companies to trade excess inventories, in addition to a wide range of their own products, for the products and services they need to operate their own businesses. Most important, members of Alliance Barter will be able to trade with a new base of buyers in Bentley Commerce's Global Trade Marketplace that already includes thousands of participating members and 226 hotel, resort and B&B properties on its Hospitality Exchange." Bentley Commerce (www.bentleycommerce.com) is providing Alliance Barter (www.alliancebarter.com) with its VirtualBarter trade exchange management software and global trade marketplace. Bentley will also provide Alliance Barter with rewards based advertising and marketing programs for their members to generate new high profile branding opportunities on a trade basis. Alliance Barter will provide extensive new member marketing and promotion for its new online barter exchange on its website that annually receives thousands of visits and in its business newsletter. Since January 2004, Bentley has launched online trade exchanges for a host of other barter and finance companies. These include companies that already own a barter exchange and want to enable their members to trade online, as well as barter exchange startups. In addition, companies in specialty business sectors such as financial services, food service and real estate have also launched exchanges using Bentley's VirtualBarter trading platform, to focus on trade in their respective core business areas. About Alliance Barter Inc: Founded in 1978 as Rochester Trade Exchange, it changed its name to Alliance Barter Inc. in June 2002. It now operates a combined barter network with offices in Rochester, Buffalo and Syracuse, NY, and its newest operation is in Toronto, Canada. While local offices primarily serve businesses based in New York, Northern Pennsylvania and Ontario, its National Accounts division extends the benefits of barter to companies around the world. Alliance Barter is flexible enough to bring the benefits of B2B barter from the smallest gift shop to substantial manufacturers with excess inventory. About Bentley Commerce Corporation: Bentley Commerce Corp. is a business-to-business, Internet e-commerce company that is establishing a new marketplace and distribution channel for worldwide barter and trade. Through the development of a seamlessly integrated family of online barter services, it envisions that most barter transactions can be handled over the Internet in real time, with its proprietary VirtualBarter software. Bentley intends to serve as a clearinghouse for barter trades for Fortune 500 trading partners, scores of existing retail barter exchanges that serve companies of all sizes, corporate barter companies that serve large multinational corporations, trade associations and their member companies, as well as media and travel agencies. [/QB][/QUOTE]
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