August 21, 2007 Sun's Green Data Center photo: sun Two weeks after the U.S Environmental Protection Agency warned that server farms could double their energy consumption over the next five years, Sun Microsystems today unveils a green data center that has resulted in a dramatic decline in electricity use. Deploying new server technology and state-of-the-art cooling systems, Sun (SUNW) consolidated its Silicon Valley data centers, halving the square footage while cutting power consumption nearly 80 percent. Although Sun reduced the number of servers from 2,177 to 1,240, computing power increased 456 percent, according to the company.
Last week Sun gave Green Wombat a sneak peak at its Santa Clara campus's next-generation data center. Through virtualization - enabling one server to do the work of multiple machines - Sun slashed the number of computers in the data center and the heat they generate. Sun has invested in smart cooling technology to reduce the considerable energy the typically goes to cool hot-running servers. For instance, in one data center room on the Santa Clara campus, servers are arrayed in long black pods called hot aisles. Hot air from the machines blows into the interior of the closed pod where it is captured by heat exchangers. (The visual effect of the stark white room and rows of black server pods is something of a cross between 2001: A Space Odyssey and the Borg.) In a traditional data center, each server rack might consume much as 2,000 watts and produce a lot of heat, says Dean Nelson, Sun's director of Shared Lab Services. The hot aisle server racks in contrast need just a fraction of that power. He points to displays in each rack that monitor the temperature of individual servers, allowing the network to distribute cooling where it's needed. As we head toward the exit, the noise level drops as the cooling system has been automatically turned off in those pods where servers aren't operating. "In a traditional data center the air conditioning would be blasting the entire center all day long," says Nelson.
If all this is good for the environment and contributes to the fight against global warming - the consolidation will eliminate 4,100 tons of carbon dioxide a year, according to the company - it's even better for Sun's bottom line. By shrinking the square footage needed to house its servers, Sun avoided spending $9.3 million on new construction. Company executives say the investment in the new data center will pay for itself within three years. And by taking a load off the electricity grid, Sun earned a $1 million incentive payment from local utility Silicon Valley Power. Sun has also opened green data centers in India and the U.K.
Of course, the server and software company also hopes to sell its eco-data center solution and is launching "Eco Ready" services to assess and improve a data center's energy efficiency. "We're dealing with a lot of the same things as our customers," says David Douglas, Sun's vice president for eco responsibility. The company faces competition from IBM (IBM), Dell (DELL) and Hewlett-Packard (HPQ), all of which are increasingly marketing the energy-efficiency of their servers.
Douglas says Sun is continuing to explore other ways to further green its data centers. For instance, the polluting diesel back-up generators that most data centers rely on might be replaced by fuel cells - Sun's Silicon Valley neighbor Fujitsu last week began using a fuel-cell generator to power its data center - or converted to run on biodiesel. "They could be used in an emergency or during peak demand to take some of the load off the grid," he says.
Sun Micro to change stock symbol to 'JAVA' The computer server company is changing its ticker symbol from 'SUNW' to reflect the importance of its Java Web technology. August 23 2007: 2:32 PM EDT
SAN FRANCISCO (Reuters) -- Sun Microsystems Inc. said on Thursday it plans to change its Nasdaq stock ticker symbol to "JAVA" from "SUNW" on Aug. 27, reflecting the heightened role of the company's Java Web technology.
Sun Microsystems (up $0.02 to $4.88, Charts, Fortune 500), the world's third-largest maker of server computers used by businesses, said the change "more effectively connects it with the marketplace" as its Java platform powers and is viewed via more than 2.1 billion mobile devices and is accessible by almost all personal computers connected to the Internet.
Sun Microsystems turns a profit
The greenest computer company under the Sun
SUN MICROSYS INC (NasdaqGS:SUNW)
Last Trade: 4.86 Trade Time: 3:00PM ET Change: 0.00 (0.04%) Prev Close: 4.86 Open: 4.87 Bid: 4.86 x 170800 Ask: 4.87 x 94600 1y Target Est: 6.23
Sun Microsystems Inc SUN MICROSYSTEMS TO CHANGE TICKER TO `JAVA' (This is a reformatted version of a press release issued by Sun Microsystems, obtained from www.sun.com.)
Sun Microsystems to Change Stock Ticker Symbol to JAVA Ubiquity of Java Technology Brand Connects Sun to Investors, Consumers and Opportunities
SANTA CLARA, Calif. August 23, 2007 Sun Microsystems (Nasdaq: SUNW) today announced that it will change its Nasdaq stock ticker symbol from SUNW to JAVA, the ubiquitous technology and brand it created in 1995. The stock ticker change will go into effect for the trading community on Monday, August 27, 2007.
"The Java brand and technology have evolved to be among the most pervasive on the internet, yielding extraordinary awareness for Sun and opportunity for the community that leverages it," said Jonathan Schwartz, president and CEO of Sun. "More than a billion people across the globe, representing nearly every demographic, market and industry, rely upon Java's security, innovation and value to connect them with opportunity. That awareness positions Sun, and now our investor base, for the future."
The Java economy as a whole includes a broad array of businesses built with Java technology, from Google and eBay, to some of the world's largest financial and telecommunications companies. The Java platform powers and is made visible via more than 2.1 billion mobile devices (Ovum 2007), nearly every PC on the internet and numerous consumer electronics and embedded systems products such as Sony's Playstation 3 video game console. Sun estimates the number of consumers that recognize the ubiquitous cup and steam on Java's brand logo to be in excess of a billion people.
Sun today generates license revenues from Java technology, but more significantly derives revenue from the software, storage, servers, services and microelectronics that power the datacenters behind global Java deployments - whether on handsets, personal computers, or in the network. Sun believes its business is advantaged by such exposure, and the change in ticker symbol more effectively connects it with the marketplace.
A complete history of Java is online at http://www.sun.com/java/ with videos that help to describe Java's role on the internet here.
About Sun Microsystems, Inc. Sun Microsystems develops the technologies that power the global marketplace. Guided by a singular vision -- "The Network is the Computer" -- Sun drives network participation through shared innovation, community development and open source leadership. Sun can be found in more than 100 countries and on the Web at http://sun.com .
Sun, Sun Microsystems, the Sun logo and Java are trademarks or registered trademarks of Sun Microsystems, Inc. in the US and other countries.
This is going NUTS!
4.93 0.07 1.44% 92,663,569
I don't think I've been so happy to see a 1% increase in a while!! lmao
Pretty mixed reviews about the symbol change. We'll see how it goes over the next couple weeks. I think I'll quietly abstain from posting about it in the hot stock section though. lol
I'm keeping my chart!!
quote:Originally posted by BooDog:
gotta break through that 50!
lookin pretty good so far...
If you find yourself getting bullish when the screens are green and bearish when the spread is red, take a deep breath and a step back.
Steady. nice turn around. Almost hit 200mm volume too. Sweet!
Sun Seeks a Java Jolt By Tim Beyers August 24, 2007 0 Recommendations Does brand matter? It does to Sun Microsystems (Nasdaq: SUNW). Quoting from the **** of CEO Jonathan Schwartz:
Brands, like employees, aren't expenses, they're investments. Measuring their value is more art than science. But there's no doubt in my mind more people know Java than Sun Microsystems. There's similarly no doubt they know Java more than nearly any other brand on the Internet.
Thus, Sun will next week change its ticker from what you see above to JAVA.
A caffeinated history For those who need a brief introduction, Java is a programming language created in 1995 by a team led by Sun software developer James Gosling. What made it special was Java's use of what came to be called virtual machines -- software structures that could be made to resemble the native workings of any computing platform.
Hence, when it was formally introduced, Java became known as the language that would allow developers to write code once and run it anywhere. "Write once, run anywhere" even became a company slogan. (Previously, code would have to be written and compiled for one physical type of hardware, as Windows is usually tethered to a PC and the Mac OS is tethered to a Mac.)
But Java morphed over time to become more than a language. Today, it is a system of interlocking parts, all built with the original Java language, and used for creating software that runs on the Web and in other network-connected devices. Smartphones, for example.
Evolution of a computer company For Schwartz, Java is Sun in many respects. Quoting once more:
But SUNW represents the past, and it's not without a nostalgic nod that we've decided to look ahead ... Java is a technology whose value is near infinite to the Internet, and a brand that's inseparably a part of Sun (and our profitability).
Given Java's popularity, I find that last part easy to believe. And software, especially licensed software, as Java is, tends to sport exceptional gross margins. There's only one problem: we have no way of determining Sun's Java revenue, or even its software revenue. (Management breaks out revenue by products and services only.)
That's no small problem. Sun also sells the Solaris operating system and the StarOffice desktop suite, which is now being distributed by Google (Nasdaq: GOOG). So even if we had an idea of Sun's total software revenue, we'd have no way to quantify what portion of the total directly relates to Java.
It might not be much. Here's how Schwartz put it in January of last year, during the same interview in which he predicted that Sun would soon break out its revenue from software sales:
Java is the standard that allows us to talk to every cell phone, every set-top box, every computer in the world. Let me assure you that the revenue we get from the license is a tiny value of the revenue we get from the infrastructure behind the networks of those devices.
Translation: even though Java revenue is extremely profitable margin-wise, it's a mere rounding error for a $13 billion company.
Well, OK. Calling Java-related revenue a rounding error is too harsh, especially when all we know for sure is that last year Sun booked $5.7 billion in server revenue and $4.7 billion in services revenue. Roughly $2.7 billion in product revenue remains unaccounted for, a portion of which surely derives from Java licensing.
Nevertheless, Schwartz's earlier comments suggest that that portion is probably pretty small.
A new Sun, rising? If, like me, you're wondering if the ticker change somehow presages an exit from the bare-knuckles server business, Schwartz warns not to get too excited:
To be very clear, this isn't about changing the company name or focus -- we are Sun, we are a systems company. And we will always be a derivative of the students that created us, Stanford University Network is here to stay.
Really? OK. Sun's improving financials suggest this model can still work. Yet I wonder if Schwartz suspects, as I do, that it isn't the best model. That the company would be better off retiring from the ring, where Dell (Nasdaq: DELL), Hewlett-Packard (NYSE: HPQ), and IBM (NYSE: IBM) have delivered bruising punches year after year after year.
As a software company, Sun would have different but more profitable battles to fight, which means more resources for improving Solaris and working with Google, among other things. In short: there's opportunity here, even if seizing the opportunity would require an extreme makeover of the company.
I'd be there for the unveiling. I'm betting most investors would, too. But that's not to be. Not yet, anyway. For now, Sun's ticker teaser amounts to little more than corporate botox. Sorry, but I can't watch.
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Fool contributor Tim Beyers was once a Sun employee and shareholder. He wasn't very good at being either. He does, however, excel at owning shares of IBM. Find Tim's portfolio here and his latest **** commentary here. The Motley Fool's disclosure policy is late to bed and early to rise and, as such, always gets the prize.
This is the same idea I had... just found this and it's been there since last week...
Sun CEO **** The Rise of JAVA - The Retirement of SUNW Thursday August 23, 12:00 pm ET By Jonathan Schwartz
I've spoken before about the value of brand - this post is a good example. And I wanted to follow up with a few more thoughts, and an important shift in how Sun (NasdaqGS: SUNW - News) presents itself to the world - and more importantly, how the world now presents itself to Sun. ADVERTISEMENT
Sun is blessed to have built two of the best known brands on the internet. The Java brand, and OpenOffice (and its cousin, StarOffice).
Presumably, you saw the relationship we just announced with Google (NasdaqGS: GOOG - News), in which they'll be distributing StarOffice for free as a part of their Google Pack offerings - to put this in context, we're now distributing multiple millions of copies of OpenOffice every week (and that's before you count mirror distribution sites). The combined volumes of StarOffice and OpenOffice generate a user and developer community now accelerating well past a hundred million users - across developing economies, developing companies, and across Windows, Solaris, Linux and the Mac OS. As a software product and a brand (all end user software is ultimately both, after all), growing distribution drives opportunity and awareness for everyone involved - for the OpenOffice/StarOffice user and developer community, and as its shepherd on the network, for Sun.
Wherever OpenOffice and StarOffice travel, more users know and trust Sun - what's that brand or awareness worth, especially among tomorrow's decision makers? It's hard to know exactly, but I'd bet more people know Sun via OpenOffice than know us through datatcenters. That's an astonishing assertion, but with the internet now reaching billions of end users, the number of consumers on the internet dwarfs the number of IT professionals. The numbers are staggering.
But with that said, compared to the Java platform, office productivity is relatively esoteric stuff.
Because Java touches nearly everyone - everyone - who touches the internet. Hundreds of millions of users see Java, and its ubiquitous logo, every day. On PC's, mobile phones, game consoles - you name it, wherever the network travels, the odds are good Java's powering a portion of the experience.
What's that distribution and awareness worth to us? It's hard to say - brands, like employees, aren't expenses, they're investments. Measuring their value is more art than science. But there's no doubt in my mind more people know Java than Sun Microsystems. There's similarly no doubt they know Java more than nearly any other brand on the internet.
I know that sounds audacious, but wherever I travel in the world, I'm reminded of just how broad the opportunity has become, and how pervasively the technology and brand have been deployed. Java truly is everywhere.
Ask a teenager if they know Java, and they'll point to their favorite mobile applications, the video uploader for their social network, or their game console. As for working professionals, I had dinner with a financial analyst a few months ago who said he saw the Java launch experience "a few times a day" when accessing intranet applications - as did tens of thousands of his fellow employees. Daily. Global companies like Google and eBay (and Vodafone and Citigroup) are built on Java, every major PC manufacturer bundles Java upon shipment, as does every mobile phone manufacturer, and tens of millions of developers touch it every day in the world's IT shops. Students learn it to get college credits for computer science, and there are more Java courses on university campuses than we ever imagined. Wherever it goes, Java brings limitless opportunity - to Sun, and to our partners that develop, use or deploy it.
So what's that awareness worth? Ask the question a different way - if we wanted to buy that exposure, to touch tens if not hundreds of millions of consumers every single day of the year, across nearly every continent, industry, geography and demographic - what would it cost us? (If you're in the industry, just do the CPM calculus - the Java launch experience is one of the most pervasively viewed exposures on earth.)
As I said, the number of people who know Java swamps the number of people who know Sun. Or SUNW, the symbol under which Sun Microsystems, Inc. equity is traded on the NASDAQ stock exchange. SUNW certainly has some nostalgic value - it stands for "Stanford University Network Workstation," and heralds back to Sun's cherished roots (in academia). Granted, lots of folks on Wall Street know SUNW, given its status as among the most highly traded stocks in the world (the SUNW symbol shows up daily in the listings of most highly traded securities).
But SUNW represents the past, and its not without a nostalgic nod that we've decided to look ahead.
JAVA is a technology whose value is near infinite to the internet, and a brand that's inseparably a part of Sun (and our profitability). And so next week, we're going to embrace that reality by changing our trading symbol, from SUNW to JAVA. This is a big change for us, capitalizing on the extraordinary affinity our teams have invested to build, introducing Sun to new investors, developers and consumers. Most know Java, few know Sun - we can bring the two one step closer.
To be very clear, this isn't about changing the company name or focus - we are Sun, we are a systems company, and we will always be a derivative of the students that created us, Stanford University Network is here to stay. But we are no longer simply a workstation company, nor a company whose products can be limited by one category - and Java does a better job of capturing exactly that sentiment than any other four letter symbol. Java means limitless opportunity - for our software, systems, storage, service and microelectronics businesses. And for the open source communities we shepherd. What a perfect ticker.
And if you wondered why we picked eight strokes for the Java logo, now you know one reason...