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NeoMedia and Scanbuy Reach Settlement and License AgreementLast update: 10/20/2009 12:38:00 PMU.S. Mobile Barcode Market Aligned for Growth ATLANTA & NEW YORK, Oct 20, 2009 (BUSINESS WIRE) -- Today NeoMedia Technologies, Inc. (NEOM), and Scanbuy, Inc., leaders in mobile barcode technology, announced they have settled all pending litigation between the companies and have granted non-exclusive patent licenses to each other. NeoMedia and Scanbuy have agreed to terminate all pending litigation brought by NeoMedia against Scanbuy in 2004, and by Scanbuy and Marshall Feature Recognition, LLC ("MFR") against NeoMedia in 2008. In addition, NeoMedia has granted Scanbuy a royalty bearing, non-exclusive license to a portion of its patent portfolio in the U.S. In turn, Scanbuy has granted NeoMedia a fully paid, irrevocable, non-exclusive license of Scanbuy patents and a fully paid, non-exclusive sublicense to all of the patents licensed by MFR to Scanbuy within the U.S. This agreement will enable consumer brands, advertising agencies and mobile operators to confidently engage with either company to implement mobile barcode solutions in the U.S. The technology has enormous potential to become a viable and widely adopted communication channel. "The agreement between NeoMedia and Scanbuy removes the final roadblock to rapid commercialization of mobile barcodes in the US," commented Iain McCready, Chief Executive Officer of NeoMedia. "We are literally dropping the green flag for brands, retailers and mobile operators to join the race towards mobile barcodes becoming a fixture in every consumer's daily routine." "We are pleased that Scanbuy has reached a fair agreement with NeoMedia, and look forward to working with our partners to build a vibrant business in the United States," said Jonathan Bulkeley, Chief Executive Officer of Scanbuy. "Both companies have invested a great deal in our intellectual property and we will continue to bring these solutions to leading marketers, wireless operators, and handset manufacturers around the world." This release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement. About NeoMedia Technologies: NeoMedia Technologies, Inc. (NEOM) is a global leader in mobile barcode scanning solutions. Our technology allows mobile devices with cameras to read 1D and 2D barcodes and provide "one click" access to mobile content. Combining this technology with advanced analytics and reporting capabilities revolutionizes the way advertisers market to mobile consumers. NeoMedia provides the infrastructure to make 2D camera barcode scanning and its associated commerce easy, universal, and reliable -- worldwide. The company's mobile phone technology, NeoReader, reads and transmits data from 1D and 2D barcodes to its intended destination. Our Code Management and Code Clearinghouse platforms create, connect, record, and transmit the transactions embedded in the 1D and 2D barcodes, like web-URLs, text messages (SMS), and telephone calls, ubiquitously and reliably. About Scanbuy, Inc. Scanbuy is a leading global provider of mobile barcode solutions that use the camera phone as the link between the physical world and the digital world. The ScanLife solution consists of a multi-barcode reader application and interoperable Code Management Platform. The technology has been successfully deployed and supported by leading mobile providers and handset manufacturers in the United States, Mexico, Chile, Spain, Italy and Denmark. Media companies and marketers use the solution to create and manage measurable 2D barcode campaigns, extending brand engagement onto mobile devices. Scanbuy has the largest and oldest patent portfolio of any company in the industry, with over 30 patents granted covering the entire solution. The company's investors include Longworth Venture Partners, Masthead Venture Partners and Hudson Ventures. For more information on Scanbuy, please visit or . Photos/Multimedia Gallery Available: SOURCE: NeoMedia Technologies, Inc. NeoMedia Media Relations Contacts: U.S.: Kiersten Williams, +1-212-521-4087 kwilliams@williams-consult.com or Europe: Louise Ballard, +44 (0) 20 7025 7500 louise.ballard@trimediauk.com or Catherine Shuttlewood, +44 (0) 20 7025 7500 catherine.shuttlewood@trimediauk.com or Scanbuy, Inc. Media Contact: press@scanbuy.comCopyright Business Wire 2009
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NeoMedia Barcode Scanning Application to Be Pre-Loaded on Sony Ericsson Mobile Phones
Last update: 12/1/2009 8:01:00 AMATLANTA, Dec 01, 2009 (BUSINESS WIRE) -- Today NeoMedia Technologies, Inc. (NEOM), the global leader in mobile barcode scanning solutions, announced that Sony Ericsson has selected NeoMedia as its strategic 2D barcode partner. Sony Ericsson will begin shipping phones pre-loaded with NeoMedia's NeoReader barcode scanning application globally in the 1st half of 2010. The NeoReader will be pre-installed across all Sony Ericsson platforms. "Sony Ericsson is very happy to work with NeoMedia as our global provider of barcode scanning solutions. We see great potential in the 2D barcode market and support NeoMedia's strategy to promote and drive the open 2D barcode standards. We are looking forward to working with NeoMedia to explore all the potential the technology enables," stated Robert Westin, Business Development Manager, with Sony Ericsson. Iain McCready, CEO of NeoMedia Technologies commented, "The marketplace is ready for 2D barcodes -- retailers and brands are already experimenting with them, and the technology has long been validated. The challenge is in creating a scalable pool of mobile users capable of scanning barcodes. This partnership with Sony Ericsson will make mobile barcode scanning a simple, out-of-the-box experience for consumers." McCready continued, "NeoMedia's vision has been to create an open and interoperable 2D barcode ecosystem which would provide a consistent and reliable consumer experience worldwide. This agreement with Sony Ericsson is another important step towards making this vision a reality and is part of NeoMedia's ongoing strategy to accelerate adoption through relationships with manufacturers, operators and brands alike." The NeoReader transforms camera phones into mobile barcode scanners which provide easy access to mobile content via 2D barcodes. The simple "one click" action makes the mobile internet much more accessible for mobile users. By scanning 2D barcodes via the phone's camera, users avoid typing in long URLs and navigating cumbersome mobile menus. The NeoReader is a universal barcode scanning application that reads all standard 1D and 2D barcode symbologies -- QR, Data Matrix, Aztec, UPC and EAN -- so users won't need multiple barcode readers. About NeoMedia Technologies: NeoMedia Technologies, Inc. (NEOM) is the global leader in mobile barcode scanning solutions. Our technology allows mobile devices with cameras to read 1D and 2D barcodes and provide "one click" access to mobile content. Combining this technology with advanced analytics and reporting capabilities revolutionizes the way advertisers market to mobile consumers. NeoMedia provides the infrastructure to make 2D camera barcode scanning and its associated commerce easy, universal, and reliable -- worldwide. The company's mobile phone technology, NeoReader, reads and transmits data from 1D and 2D barcodes to its intended destination. Our Code Management and Code Clearinghouse platforms create, connect, record, and transmit the transactions embedded in the 1D and 2D barcodes, like web-URLs, text messages (SMS), and telephone calls, ubiquitously and reliably. This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement. SOURCE: NeoMedia Technologies, Inc. For NeoMedia Technologies U.S.: Kiersten Williams, +1 (212) 521-4087 kwilliams@williams-consult.com or Europe: Louise Ballard, +44 (0) 20 7025 7500 louise.ballard@trimediauk.com or Catherine Shuttlewood, +44 (0) 20 7025 7500 catherine.shuttlewood@trimediauk.comCopyright Business Wire 2009
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