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[QUOTE]Originally posted by a surfer: [QB] http://www2.barchart.com/news.asp?sym=BRVO introducing healthier foods to schools vending machines. fri. apr. 13th. In January, Bravo! Brands Inc. (BRVO.OB: Quote, Profile , Research) started selling a 150-calorie, 8-ounce bottle of flavored milk in school vending machines through a distribution tie-up with Coca-Cola Enterprises Inc. (CCE.N: Quote, Profile , Research). Continued... © Reuters 2007. All Rights Reserved. The Bravo alliance is part of Coke's effort to supply nutritious drinks to schools that already buy its sodas. Bravo's low-fat milks contain sucralose, a calorie-free sweetener, are fortified with vitamins and minerals and meet the Alliance guidelines. Bravo milk currently reaches about 8,000 schools and the company hopes to double that number by the end of 2007, Chief Executive Roy Warren said in an interview. Although Bravo has had to launch awareness campaigns to sell kids on the idea of Starburst- and Milky Way-flavored milk, consumers are "much more open-minded today as it relates to better-for-you beverages," Warren said. The Alliance has also brokered agreements with snack and food companies to supply healthier "competitive" foods in schools, called so because they compete with reimbursable meals served under the federal National School Lunch Program. Reuters Pictures Editors Choice: Best pictures from the last 24 hours. View Slideshow The Dannon Company Inc., party to an October 2006 agreement to supply healthier foods to schools, sells a range of low-fat yogurts and smoothies, while co-signatory Pepsi is reformulating its popular Doritos, Cheetos and Quaker products for the 2007-2008 school year to meet the Alliance's guidelines, company spokesman Charles Nicolas said [/QB][/QUOTE]
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