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T O P I C     R E V I E W
tompom  - posted
Bravo! Foods Announces Production Agreement with HP Hood LLC
Annual Production Commitment of 70 Million Bottles

NORTH PALM BEACH, Fla., Sept. 25 /PRNewswire-FirstCall/ -- Bravo! Foods International Corp. (OTC Bulletin Board: BRVO), a brand development and marketing company that promotes and distributes vitamin-fortified, flavored milk drinks and other beverages, announced today that it has signed a six year production agreement with HP Hood LLC.

Under the terms of the agreement, the parties have agreed to annual volume commitments of 70 million bottles of Bravo!'s various lines of shelf-stable, single-serve flavored milk beverages. Production is expected to commence in October 2006 and ramp up quickly. The first shipment of approximately 3.8 million bottles is anticipated for November 2006 with full volume shipments of 70 million forecast for 2007.

HP Hood LLC of Chelsea, Massachusetts is one of only three dairy processors in the United States that has approval of the United States Food and Drug Administration to produce aseptic shelf stable milk in bottles. Bravo! has contracted with Hood for the production of Bravo!'s products through 2012.

Roy Warren, Chief Executive Officer, commented, 'We are extremely pleased that Hood, with 160 years in the dairy business, will be providing additional production capacity for the Bravo! Slammers. The additional production capacity from Hood is another milestone for Bravo! and brings our total contracted production capacity close to 160 million units.' Added, Mr. Warren, 'Production for the Bravo! Slammers will be in Hood's Winchester, Virginia facility which complements our current production in the mid-west and Canada.'

John Kaneb, Chairman, President and CEO of HP Hood LLC commented, 'We are excited about working with an innovative company like Bravo! and look forward to a long and rewarding relationship.'

About Bravo! Foods

Bravo! Foods International Corp. develops, brands, markets, distributes and sells nutritious, flavored milk products throughout the 50 United States, Great Britain and various Middle Eastern countries. Bravo!'s products are available in the United States and internationally through production agreements with regional aseptic milk processors and are currently sold under the brand names Slammers(R) and Bravo!(TM). Bravo!'s Slammers(R) products are available nationwide in popular chains such as: 7-Eleven, A&P, Dutch Farms, Giant Food Stores, Jewel, Kings, Pathmark, Safeway, Sam's Club, Shaw's, ShopRite, Speedway, SuperTarget, Unified, Waldbaums and Walgreens.

Many of Bravo! Foods' Slammers(R) lines of shelf-stable, single-serve milk drinks are co-branded through exclusive partnerships with Masterfoods, a division of Mars Incorporated, General Mills and MD Enterprises (Moon Pie(R)), providing superior name recognition packaged with quality, great-tasting drinks.

On November 1, 2005, Coca-Cola Enterprises, Inc. began distribution of the Slammers(R) Masterfoods line, as well as the Bravo!'s Slim Slammers(R) and Pro Slammers(TM) products, under a Master Distribution Agreement with Bravo!

For more information, visit: http://www.bravobrands.com.

About Hood

Founded 1846 in Charlestown, Massachusetts by Harvey Perley Hood, the company has become a national company distributing dairy products throughout the United States. Today, Hood is one of the largest branded dairy operators in the United States. In 2004, HP Hood became HP Hood LLC when it acquired Binghamton, New York-based Crowley Foods and Minneapolis, Minnesota-based Kemps LLC, adding to Hood's portfolio of national and super regional brands as well as processing and distribution operations.

In Hood's traditional home territory of New England, Hood branded lines of milk, creams, ice cream, cottage cheese and sour cream regularly rank number one in the six-state area. Hood also has national and super regional franchise rights to process and sell extended shelf-life products including LACTAID, Nesquik, Coffee-mate, Stonyfield Farm Organic Milk, Arizona FRESH Iced Tea, Southern Comfort Eggnog and Hood Calorie Countdown reduced carb dairy beverages.

Hood maintains its own research and development operation, which has enabled it to maintain a 160-year-old tradition of successful product innovation. Hood was recently named 'Processor of the Year' by Dairy Foods Magazine.

Forward Looking Statements

Safe Harbor under the Private Securities Litigation Reform Act of 1995: The statements which are not historical facts contained in this press release are forward-looking statements that involve certain risks and uncertainties including but not limited to risks associated with the uncertainty of future financial results, regulatory approval processes, the impact of competitive products or pricing, technological changes, the effect of economic conditions and other uncertainties as may be detailed in the Company's filings with the Securities and Exchange Commission.

Investor Relations Contact
Integrated Corporate Relations
Kathleen Heaney
(203) 803-3585

Company Contact
Jeffrey J. Kaplan, Chief Financial Officer
(561) 625-1411

SOURCE Bravo! Foods International Corp.

Source: PR Newswire (September 25, 2006 - 10:14 AM EST)

News by QuoteMedia
 
tompom  - posted
i´m in at .55
 
ABEX TRADER  - posted
I saw something going on at .52 and added as I got some at .475 also.
 
ABEX TRADER  - posted
I saw something going on at .52 and added as I got some at .475 also.

You may want to look into GNBT as there is heavy buting coming in again.

This issue ran into resistance at .57 and is trying to breakout.

JMO
 
Dave2007  - posted
I have one of these stores a few miles from here. Its been run down for a little while... but you can tell they are trying to fix it up. Its NOT in the best part of town though
 
Dave2007  - posted
If anyone is heavily vested in them, I would be more than happy to take pictures of the store for you. That goes for any place here in teh Tampa/St Pete area. Just let me know.
 
Murnak  - posted
Bravo! Brands Signs Licensing Agreement with Organic Valley(R) for New Milk Product Line
Thursday October 26, 8:35 am ET


NORTH PALM BEACH, Fla., Oct. 26 /PRNewswire-FirstCall/ -- Bravo! Brands, Inc., formerly Bravo! Foods International Corp. (OTC Bulletin Board: BRVO - News), a brand development and marketing company that promotes and distributes vitamin- fortified, flavored milk drinks and other beverages, announced today that it had signed a licensing agreement with Cooperative Regions of Organic Producer Pools ("CROPP") to license its brand, Organic Valley®, in a new product line of aseptic packaged organic fluid milk products. The initial agreement between Bravo! and Organic Valley is an Evergreen agreement with automatic renewals each year and a 12 month termination notice.

The two companies -- Bravo! and Organic Valley -- will jointly produce organic shelf stable dairy based single-serve beverages. The initial rollout of this product will be through the Coca-Cola Enterprises (CCE) distribution channels to the education and vending machine market. Additionally, Organic Valley will use its existing network and channel relationships, where applicable, to sell the Bravo!-Organic Valley products. Additional sales into the Drug and Convenience channels will be managed by Bravo! based upon available organic milk volume as well as results in the education channel.

Initially, the licensed product will be 1% low-fat milk. Additional flavors such as 1% chocolate milk, vanilla and berry flavors are expected to be introduced over time. Bravo! and Organic Valley have agreed to initial volume targets during year one, with increases annually based on prior year sales volume over the term of the agreement. The two companies have also agreed to work together to develop soy shelf stable milk beverages.

Roy Warren, Bravo! Foods International Chief Executive Officer commented, "Our licensing agreement with Organic Valley represents a logical extension of our product line. Our intent is to have a full product line which would include various berry flavors as well as chocolate in addition to a soy-based product. We are very excited to have Organic Valley as a partner as the Organic Valley name is well recognized and highly regarded by consumers. "
 



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