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[QUOTE]Originally posted by Peaser01: [QB] Closed up after hours. Good things may be in store for the weeks to come. Bravo! Foods Signs Exclusive, Multi-Year Distribution Agreement With Coca-Cola Enterprises Wednesday August 31, 8:28 am ET NORTH PALM BEACH, Fla., Aug. 31 /PRNewswire-FirstCall/ -- Bravo! Foods International Corp. (OTC Bulletin Board: BRVO - News), a brand development and marketing company that manufactures, promotes and distributes vitamin- fortified flavored milks, announced today that it has signed an exclusive, 10-year distribution agreement with Coca-Cola Enterprises (CCE), the world's largest marketer, distributor, and producer of bottle and can liquid nonalcoholic refreshments. ADVERTISEMENT Coca-Cola Enterprises will begin distribution of Bravo!'s Slammers® in the fourth quarter of 2005 and initially carry eight SKUs, including Bravo!'s Slim Slammers®, Pro-Slammers(TM), 3 Musketeers® Slammers®, Starburst® Slammers® and Milky Way® Slammers®. Bravo!'s Slammers® will be distributed nationwide through specific channels including, convenience retail, education, vending and small independent stores. As part of the agreement, Bravo! will grant CCE 30 million warrants that are exercisable at $.36 cents per share. These warrants, if exercised within three years, provide CCE the opportunity to become a minority shareholder in Bravo!, entitling CCE to acquire 10% of Bravo's total authorized shares outstanding at a purchase price of $10.8 million. Bravo! CEO Roy Warren said, "We are honored to partner with CCE. The single serve, flavored milk industry segment has grown considerably over the last several years despite the inherent constraints of traditional chilled dairy distribution systems." Warren continued, "Slammers reinvent traditional milk drinks, providing great tasting, quality milk drinks that can be distributed with limited or no refrigeration. Slammers are packaged with shelf-stable technology that allows for long shelf life and ambient storage. This advancement allows the Slammers brand to become a serious competitor in the multi-billion dollar 'better-for- you' drink business, which is now the fastest growing segment of the beverage industry. There is no better partner to make this transition for Slammers than CCE." John R. Alm, president and CEO of Coca-Cola Enterprises said, "Bravo! has a strong line-up of shelf-stable milk products, which we believe will be an excellent addition to our product portfolio. Our new partnership creates the opportunity to combine Bravo's unique brands with the strength of our distribution and selling system." About Coca-Cola Enterprises Coca-Cola Enterprises (NYSE: CCE - News) sells approximately 80% of The Coca-Cola Company's bottle and can volume in North America and is the sole licensed bottler for products of The Coca-Cola Company in Belgium, continental France, Great Britain, Luxembourg, Monaco, and the Netherlands. CCE employs 74,000 people who operate 431 facilities, 54,000 delivery vehicles and 2.4 million vending machines and beverage coolers. Last year, CCE distributed two billion cases or 42 billion bottles and cans of its products, representing 21 percent of The Coca-Cola Company's volume worldwide. About Bravo! Foods Bravo! Foods International Corp. (OTC Bulletin Board: BRVO - News) develops, brands, markets, distributes and sells nutritious, flavored milk products throughout the 50 United States, Mexico, Great Britain and various Middle Eastern countries. Bravo!'s products are available in the United States and internationally through production agreements with regional aseptic milk processors and are currently sold under the brand name Slammers®. Many of Bravo! Foods' Slammers® line of extended shelf-life, single- serve milk drinks are co-branded through exclusive partnerships with Masterfoods(TM), a division of Mars Incorporated(TM), Marvel Enterprises(TM)and MD Enterprises(TM) (Moon Pie)®, providing superior name recognition packaged with quality, great-tasting drinks. Slammers® are now available at more than 30,000 stores nationwide, including such popular chains as: 7-Eleven, A&P, Associated Grocers, Bi-Lo, Bruno's, C/S Metro, Dutch Farms, Giant Food Stores, Jewel, Mars, Pathmark, Piggly Wiggly, Ralphs, Safeway, Sam's Club, Shaw's, ShopRite, Speedway, SuperTarget, Unified, Waldbaums, Walgreens and White Rose. For more information, visit: http://www.bravobrands.com or http://www.otcfn.com/brvo . Contact: Roy Warren, CEO Bravo! Foods, 561-625-1411 or James Dryer, Investor Relations, 561-837-8057 or Jamie@otcfn.com . [/QB][/QUOTE]
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