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[QUOTE]Originally posted by scooz: [QB] Strong Competitive Advantage "Natural" and "organic" have long been popular marketing buzzwords in the beauty industry. Not surprisingly, increasing consumer demand for green products has led many beauty companies to jump on the green bandwagon—particularly in terms of marketing. The Problem: Consumers have become aware of greenwashing practices that may be associated with the use of general claims on “natural,” “earth-friendly” and “non-toxic” products, causing confusion in the marketplace and weakening the perception of truly green products. According to a panel from the Natural Products Association (NPA) and representatives from natural beauty care companies, as few as 20% of the products in the natural personal care products sector are truly green. The Advantage: GRNE has partnered with Aveda. This Company is a household name; one of the most well known beauty product manufacturers, and; one of the largest purchasers of organic ingredients in the personal care industry that continually seek to increase the use of naturally-derived ingredients in their products. So, with the beauty industry turning to eco-labels as a means to reposition itself within the market and substantiate green claims for products in this industry, GRNE has generated an advantage by affiliating its organization with a highly respected and very successful firm. In fact, I have been using Aveda products for many years and I've witnessed the Company's product grow from virtually unheard of entity to a well known and accomplished organization. [/QB][/QUOTE]
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