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[QUOTE]Originally posted by snowgator: [QB] CitySide Tickets, Inc. to Enter Multibillion-Dollar MMA Industry CitySide Tickets, Inc. (PINK SHEETS: CIST), which owns and operates [URL=http://www.CitySidetickets.com,]www.CitySidetickets.com,[/URL] a nationwide event ticket purchasing venue that caters to a diverse selection of popular theater, music, and sporting events, today announces that the company will be forming CitySide Entertainment for the purpose of promoting and sponsoring Mixed Martial Arts (MMA) events. Mixed Martial Arts (MMA) attracts a youthful demographic, with a good portion between the ages of 18-24. While the techniques of MMA are not particularly innovative, it’s the distinct combination of martial arts forms that has captured the attention of sports enthusiasts. According to Scarborough Sports Marketing, a sports fan research firm, MMA fans are also 15 percent more likely than the average American adult to have a household income of $75k+ and 10 percent more likely to own a second home. Building itself as a mainstream competitive sport, MMA is now a multimillion-dollar industry. It can be found on pay-per-view television, as well as in thousands of training halls across the United States. Company CEO Michael DeAmicis stated, “Mixed Martial Arts (MMA) has become one of the fastest growing sports in the United States. With our focus of becoming a major player in the event ticket market, it only made sense to include MMA in our business strategy. With the formation of CitySide Entertainment, we will attempt to leverage the rapid growth within the MMA industry to further expand our influence in the larger entertainment industry.” [/QB][/QUOTE]
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