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[QUOTE]Originally posted by wolyton: [QB] SAN DIEGO, CA, Mar 29, 2011 (MARKETWIRE via COMTEX) -- San West, Inc. (OTCBB: SNWT), an emerging leader in the motor sports industry, operator of the industry-leading motor sports portal [URL=http://www.CountyImports.com,]www.CountyImports.com,[/URL] and Buggy World retailers, is pleased to announce that successful implementation of an aggressive keyword marketing overhaul is helping the company cut online advertising costs by $800 daily and approximately $292,000 annually. Launched in February of 2010, the keyword marketing campaign, has rapidly transformed [URL=http://www.CountyImports.com]www.CountyImports.com[/URL] into the leading online motor-sports dealer with regard to "natural" or "organic" web traffic. "Natural web traffic" is a term used in reference to unpaid high ranking results on search engines. This 1,000-plus hour effort is driving a record flow of free, highly-targeted web traffic to the website, and in turn facilitating a major decrease in overall online advertising costs. Management views its position as a leader in organic web traffic as a major competitive advantage as the company's unique online marketing capabilities help drive a steady flow of economic web traffic to its websites, which San West continues to convert into sales at increasingly favorable rate. "I'm proud to announce that our strenuous internal marketing improvement initiatives have been a smashing success and continue to help drive top and bottom line growth for San West. Our keyword marketing project is expected to shave nearly $300,000 from the bottom line this year, which is expected to free up a considerable amount of capital to finance other initiatives going forward," commented San West Inc. CEO Frank Drechsler. [/QB][/QUOTE]
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