Invicta Group announced on June 28th that they signed a Strategic Alliance Agreement with ZDirect, Inc. ZDirect specializes in Electronic Customer Relationship Management creating targeted profiles of Email databases. The Strategic Alliance will enhance subsidiary Travel Hot Link's ability to create a stronger relationship with its Email database and generate customer loyalty by providing a targeted electronic marketing platform. David Scott, COO, states: "We are excited to sign a Strategic Alliance with ZDirect; they will assist us to interact with our database of travelers online. The objective is to increase purchases of our travel supplier's products and create a stronger business relationship with our clients. The ultimate goal is to increase revenues and brand the Travel Hot Link website."
Invicta Group, Inc. is an Internet Media Company that specializes in the Travel Industry. The company offers an Internet database of 40 million travel enthusiasts discounted travel products: airline tickets, hotel rooms, Tour Packages, cruise cabins and car rentals on the Internet 24/7 through their B-2-C web site www.travelhotlink.comInvicta also owns a Las Vegas tour operator offering travel and entertainment products for Las Vegas travelers: www.lasvegasexcitement.com; and a cruise only company offering discounted cruises: www.cruiseexcitement.com