HEATHROW, Fla., May 19 /PRNewswire-FirstCall/ -- Quality Restaurant Ventures Inc. (OTC Pink Sheets: QRVI) today released the new name for its new restaurant concept. WING WAY will be QRVI's latest addition to its fast casual restaurant offerings. The WING WAY concept has been in development since the beginning of the year and is expected to be launched initially as a co-brand with other QRVI affiliates.
"Our focus groups indicated both the name WING WAY and its logo image were distinct, easily identified our lead menu items, and offered numerous ways to diversify our menu selections," reported QRVI President Dan Patterson. Key menu items for the WING WAY concept include chicken wings prepared with several different seasoning choices, and hamburgers made to order with choice Black Angus beef.
Patterson added, "We know that this will immediately do two things for the locations we open. First, the new WING WAY logo and menu will definitely bring in new customers, and second we believe it will bring our regular customers back more often to eat with us."
A number of Sobik's Sub Shop franchisees have expressed interested in co- branding their stores with the WING WAY brand. The number of initial locations and the actual date for openings have not been released.
About Quality Restaurant Ventures Inc.
Quality Restaurant Ventures Inc. develops new restaurant concepts and invests in regional fast-food concepts with high growth potential, enhancing their operations while preparing them to become national franchise opportunities.
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