Business Editors

LONGMONT, Colo.--(BUSINESS WIRE)--CDIR--
Concepts Direct, Inc. ("Concepts")(OTCBB:CDIR) and
Current USA, Inc. ("Current") announced today the sale by Concepts of
the assets comprising its Colorful Images direct marketing business to
Current. The sale was consummated on September 11, 2004, and financial
terms of the sale were not disclosed.
Under the terms of the sale, Concepts will provide certain
transition services to Current through December 2004 while Current
completes transition of the Colorful Images business to its operation.
Concepts continues to own and operate its Linda Anderson, The Music
Stand, Garfield Stuff, Colorful Characters and New Bargains brands and
catalog businesses.
Current President Dave Humbert commented: "The addition of the
Colorful Images brand is a great strategic fit with our other consumer
catalogs. Colorful Images and Current have developed strong brand
identity over the years and we are excited about the opportunities
this addition will bring to our customers and employees."
Concepts President Phil Wiland added: "The sale of the Colorful
Images brand to Current ends a journey that began in 1987. We thank
all of our customers, vendors and employees who have contributed over
the years to building this brand. We believe that Current will
continue the tradition of excellence in customer service and product
innovation for which Colorful Images is known and we look forward to
assisting Current in achieving a smooth transition of the Colorful
Images business."

Concepts Direct, Inc., headquartered in Longmont, Colorado, is a
direct marketing company focused on building and managing customer
relationships through its catalogs and internet retailing initiatives.

Current, headquartered in Colorado Springs, Colorado, is the most
recognized direct marketer of stationary, gift wrap, cards and gifts
in the nation.

This press release contains certain forward-looking statements as
such term is defined in the Private Securities Litigation Reform Act
of 1995. Statements that are not historical facts, including
statements about a company's expectations, beliefs, plans and
objectives are forward-looking statements and involve various risks
and uncertainties.

KEYWORD: COLORADO
INDUSTRY KEYWORD: RETAIL RETAIL PUBLISHING ADVERTISING/MARKETING E-COMMERCE INTERNET MARKETING AGREEMENTS
SOURCE: Concepts Direct, Inc.

CONTACT INFORMATION:
Concepts Direct, Inc.
Phillip Wiland, President, 303-772-9171
or
Current USA, Inc.
David Humbert, President, 719-594-4100

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