VANCOUVER, British Columbia & LOS ANGELES, Dec. 23 /PRNewswire-FirstCall/
-- XRAYMEDIA, Inc., (OTC Bulletin Board: XRYM), a leader in real-time
negotiating technology for the media industry, today raised its earlier sales
projections for 2005. The revised projections reflect the anticipated impact
of The Screenwriter Dig; the Company's newly announced joint venture with
noted Hollywood producer and executive Mark Canton.
The Company now forecasts anticipated sales totaling $2.9 million in
2005, 123 percent above earlier estimates of $1.3 million. The new projection
includes $400,000 from advertising services, $900,000 from XRAYMEDIA's media
negotiating technology, and $1.6 million from The Screenwriter Dig.
Anticipated revenues for the fourth quarter of 2004 remains the same as
earlier. Total fourth quarter revenue is expected to be $120,000, with $15,000
from advertising services and $105,000 from online negotiating technology. The
Company expects to end 2004 with total revenue of $180,000.
"As our new sales projections indicate, we feel confident that The
Screenwriter Dig project is a winner," said XRAYMEDIA's President and CEO
Raymond C. Dabney. "By partnering with a highly credible industry veteran,
such as Mark Canton, who has held top production posts at both Warner Brothers
and Sony Pictures, we plan to leverage our online technology at low cost, with
impressive sales results projected from the very start. In the meantime, we
expect to continue to grow our online negotiating business, which has already
shown sharp growth as media buyers and sellers discover its unique mix of
convenience and confidentiality."
The Screenwriter Dig is a worldwide online search for new television
series and motion picture ideas. Winners will have their submissions chosen
for further development and potential production by Mr. Canton, who, as a
studio executive and independent producer, has brought more than 300 pictures
to the screen, including such mega-hits as Jerry Maguire, A Few Good Men, As
Good as It Gets and the Batman and Lethal Weapon franchises. Revenue is
expected to be generated by submission fees ranging from $10 up to $29 per
submission, making it competitive with similar Web-based contests, such as
Matt Damon's and Ben Affleck's Project Greenlight.
In line with its earlier projections, the Company also expects to reach
positive cash flow at some point during 2005, assuming revenue projections are
met.

About XRAYMEDIA
XRAYMEDIA, Inc., aims to transform the media industry with a mix of
traditional advertising agency services and advanced technology available
through the company's Media SuperPortal website. Media SuperPortal is designed
to streamline the media buying and selling process, while making all media
markets more accessible to everyone seeking to advertise their products and
services. Through its Live Media Marketplace v5.1 and XRBarter technologies,
the portal gives the general business community and the media industry
worldwide the ability to engage in real-time media negotiating and fulfillment
in a secure, confidential environment over the Internet. Through its
advertising services, the Company helps clients with their advertising needs
from concept to completion, providing them user-friendly tools that generate
increased exposure and profitability. It is also engaged in media and
entertainment-related ventures, such as The Screenwriter Dig with Mark Canton.
You should not place undue reliance on forward-looking statements in this
press release. This press release contains forward-looking statements that
involve risks and uncertainties. Words such as "will," "anticipates,"
"believes," "plans," "goal," "expects," "future," "intends" and similar
expressions are used to identify these forward-looking statements. Actual
results could differ materially from those anticipated in these
forward-looking statements for many reasons, including the risks we face as
described in this press release. For further information about XRAYMEDIA
INC., please refer to its Form 10-ksb filed with the Securities and Exchange
Commission and available on the SEC website at http://www.sec.gov.

SOURCE XRAYMEDIA, Inc.
Web Site: http://www.xraymedia.com