AURI HUGE NEWS!!! Auri, Inc. Selects M2 Studios to Redefine Brand Platform Auri (OTCBB:AURI) Intraday Stock Chart Today : Monday 25 April 2011
Auri, Inc.,(OTCBB: AURI) www.aurifootwear.com, announced today that the Company has engaged M2 Studios San Francisco to update the Auri brand platform.
This will be a 360 degree brand refinement process, focused on updating all of Auri's core marketing assets and bringing them in sync with the product offerings' evolution, expansion and future objectives. This process will define then create all new brand assets to be deployed through all levels of communications, from consumer and trade advertising, to marketing collateral to an all new website and online presence.
M2 Studios San Francisco (www.m2sf.com) specializes in brand value creation, identifying and leveraging the most relevant and powerful equities for leading companies and products worldwide. Led by company president Piet van Praag, M2 has crafted and built game-changing brand platforms for the likes of Jaguar, Lexus & Nissan. Piet has been at the forefront of brand value creation for over 20 years, starting on Madison Avenue and creating award winning brand efforts for Listerine, Schick, and Daewoo, and then in San Francisco where he built brands such as Levi's, Fox NFL Football, Sega, and Amazon.com. Piet was also integral in the highly effective "Think Outside the Bun" brand mantra for Taco Bell, which resulted in a 10% global sales increase.
"It is exciting to be part of the Auri team, recognizing the uniqueness and relevancy of the product offerings, and seeing the distinctly ownable position that this new brand will occupy in the consumer's mind. This is going to be one of the great ones," stated Piet van Praag, President of M2 Studios. "There is so much to leverage from a branding perspective. You rarely see such a dedicated and passionate team behind such an innovative and relevant product offering."
About M2 Studios
M2SF is a brand creation, evolution and transformation house, comprised of leading brand fanatics who are specialists in identifying uniquely relevant areas of a brand's equity fabric. Company principal Piet van Praag leads each and every team through the process of identifying and creating the most relevant and powerful equities for any given client's brand, and then bringing them to life in brand manifestations of many different forms; from digital immersions to architectural builds, photography to package design, from national television campaigns to installations in Times Square.
Auri, Inc. Selects M2 Studios to Redefine Brand Platform Auri (OTCBB:AURI) Intraday Stock Chart Today : Monday 25 April 2011
Auri, Inc.,(OTCBB: AURI) www.aurifootwear.com, announced today that the Company has engaged M2 Studios San Francisco to update the Auri brand platform.
This will be a 360 degree brand refinement process, focused on updating all of Auri's core marketing assets and bringing them in sync with the product offerings' evolution, expansion and future objectives. This process will define then create all new brand assets to be deployed through all levels of communications, from consumer and trade advertising, to marketing collateral to an all new website and online presence.
M2 Studios San Francisco (www.m2sf.com) specializes in brand value creation, identifying and leveraging the most relevant and powerful equities for leading companies and products worldwide. Led by company president Piet van Praag, M2 has crafted and built game-changing brand platforms for the likes of Jaguar, Lexus & Nissan. Piet has been at the forefront of brand value creation for over 20 years, starting on Madison Avenue and creating award winning brand efforts for Listerine, Schick, and Daewoo, and then in San Francisco where he built brands such as Levi's, Fox NFL Football, Sega, and Amazon.com. Piet was also integral in the highly effective "Think Outside the Bun" brand mantra for Taco Bell, which resulted in a 10% global sales increase.
"It is exciting to be part of the Auri team, recognizing the uniqueness and relevancy of the product offerings, and seeing the distinctly ownable position that this new brand will occupy in the consumer's mind. This is going to be one of the great ones," stated Piet van Praag, President of M2 Studios. "There is so much to leverage from a branding perspective. You rarely see such a dedicated and passionate team behind such an innovative and relevant product offering."
About M2 Studios
M2SF is a brand creation, evolution and transformation house, comprised of leading brand fanatics who are specialists in identifying uniquely relevant areas of a brand's equity fabric. Company principal Piet van Praag leads each and every team through the process of identifying and creating the most relevant and powerful equities for any given client's brand, and then bringing them to life in brand manifestations of many different forms; from digital immersions to architectural builds, photography to package design, from national television campaigns to installations in Times Square
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