NEW YORK, June 28 /PRNewswire-FirstCall/ -- The Shelron Group, Inc. (OTC BB: SHRN - News), a leading provider of e-commerce software and e-business solutions, today announced that during the last months it has re-directed its marketing strategy. "Shelron has been further analyzing and re-structuring essential aspects of its business over the last several months, which we expect will be positively reflected in our revenues," says Eliron Yaron, Chairman of Shelron Group. "We have invested a lot of time and effort, utilizing sophisticated tools, to target consumers' needs and to add more competitive advantages to our product, Activeshopper(TM). As a result, we have redirected our marketing strategy and tactics to better focus our activities towards the results of our market analysis." The Company has recently launched a new web site under the newly acquired trademark of ActiveShopper(TM). This launch, coupled with the addition of several new features to the core technology, enables Shelron to offer additional comparative shopping interfaces along with sponsored pay per click advertising to a large market. Parallel to its new web site launching, in May 2005, the Shelron Group initiated an advertising campaign with Howard Stern. "We have already seen revenues and traffic lifting in a relatively short time since our site launching three weeks ago," continues Yaron. About ActiveShopper(TM) ActiveShopper(TM) is a free software download that scans, locates and compares prices for an item that a consumer selects at an e-commerce site. Once the item is selected, ActiveShopper(TM) finds the lowest prices for that item. In other words, if it is less expensive elsewhere, ActiveShopper(TM) will find it, saving the consumer money. When activated, the ActiveShopper(TM ) toolbar automatically displays information above the browser's main window, allowing the consumer to use the Internet without interfering. ActiveShopper(TM) eliminates browsing comparative shopping sites and trying to understand complex comparative tables. No more jumping from site to site in order to find the best prices. You get the best prices on your browser instantly. In addition, ActiveShopper's free text search, available directly from the toolbar or from http://search.activshopper.com (to be revised to http://search.activeshopper.com), allows the user to search for millions of products even when the automatic comparison feature is not in use. ActiveShopper is headquartered in New York City. For more information about ActiveShopper,please visit www.activeshopper.com About Shelron Group Shelron Group Inc. develops business intelligence (BI) software e-commerce advertising and comparative shopping software products and services. The company's stock is publicly traded on the OTC Bulletin Board under the symbol SHRN. Further information is available on the Company's website at www.shelrongroup.com. Safe Harbor Statement: Safe Harbor Statement This press release may include certain statements that are not descriptions of historical facts, but are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities and Exchange Act of 1934. These forward looking statements may include the description of our plans and objectives for future operations, assumptions underlying such plans and objectives and other forward looking terminology such as "may," "expects," "believes," "anticipates," "intends," "expects," "projects," or similar terms, variations of such terms or the negative of such terms. Such information is based upon various assumptions made by, and expectations of, our management that were reasonable when made but may prove to be incorrect. All of such assumptions are inherently subject to significant economic and competitive uncertainties and contingencies beyond our control and upon assumptions with respect to the future business decisions which are subject to change. A number of factors could cause our actual results to differ from anticipated results expressed in such forward-looking statements. Such factors are addressed in our filings with the Securities and Exchange Commission (available at www.sec.gov). Accordingly, there can be no assurance that actual results will meet expectations and actual results may vary (perhaps materially) from certain of the results anticipated herein. We assume no obligation to update any forward-looking statements Contact:
IR@activshopper.com, Joel Gering, +1-516-6206794 SOURCE Shelron Group Inc
Contact Information: Contact: IR@activshopper.com, Joel Gering, +1-516-6206794