Its called day trading, here's what ameritrade said when I asked:"Day trading typically only applies to margin accounts. Due to Federal Reserve Board (FRB) regulations, it is extremely difficult to day trade in a cash account. In a cash account, both the buy and the sell have a three day settlement period. If you sell a stock before the three day settlement period on the buy is up, the proceeds from the sale are on hold until the buy has completed its three day settlement. For example, if you buy a stock on Monday, and sell it Monday, the funds are on hold until Thursday. These regulations limit the ability to day trade in a cash account.
The National Association of Securities Dealers (NASD) currently defines day trading as buying and selling, or short selling and buying to cover the same security on the same day. NASD Rule 2520 defines a "pattern day trader" to include clients who day trade four or more times in a five-business-day period.
Pattern Day Trading Accounts
This rule requires accounts identified as participating in "pattern day trading" to maintain at least $25,000 in equity. These accounts may be given increased buying power up to four times their maintenance margin excess for day trading purchases.
If the equity in the account drops below $25,000, a day trading minimum equity call will be issued. Total purchases will be restricted to two times SRO excess, based on total trading commitment, until the equity in your account increases to $25,000 or more.
Accounts exceeding the permissible day trading buying power will receive a day trading buying power call. Day Trading Buying Power will be restricted to two times SRO excess for up to five business days unless the call is met earlier. If the call is not met within five business days, trading in the account will be restricted to "cash only" for 90 days, or until the call is met."