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Smokefree Innotec, Inc. Discloses Test Marketing Plans for Europe Smokefree Innotec, Inc. Discloses Test Marketing Plans for Europe Aug. 31, 2009 (Business Wire) -- Smokefree Innotec, Inc. (Pink Sheets:SFIO) (www.sfio.us or www.smokefree-innotec.com) announced today that its European subsidiary, Smokefree Innotec BVBA, with offices in Antwerp, Belgium, plans to test market the World’s first, totally smoke-free, Hi-Tec cigarette, through various members of a federation of tobacco and newspaper stand owners in the Benelux countries. The Company plans for these shop owners in The Netherlands, Belgium and Luxembourg to present Real Smokefree starter kits to their smoking customers and explain the benefits and advantages of using this smoke-free product.
Manfred Bogaert, General Manager of European Operations, also has plans for a September road show with promotional stands in a number of large supermarkets to do test marketing. Finally, the Company has scheduled two distinctive, focus group meetings in the first week of September, which will have participants test, comment and discuss this innovative smoke-free cigarette and its various flavors.
Thomas Schroepfer, President of Smokefree Innotec, Inc., stated, “We expect the initial results of these test markets and focus groups to be available sometime in late September. Based on these results, we will review our marketing strategy and make any necessary adaptations prior to a product launch in other European countries.”
About Smokefree Innotec, Inc.
Smokefree Innotec, Inc. is in the business of designing, developing, manufacturing and marketing a Hi-Tec, smokeless cigarette innovation. Real Smokefree is a Patent Pending, odorless, cigarette-style electronic device and is designed to protect the non-smoker from second hand smoke and all its effects, while providing the smoker a way to enjoy a smoke-free cigarette anywhere, including places where smoking is prohibited. Further, our products will allow the smoker to enjoy smoking while not having to worry about the dangers and ill effects of regular cigarette smoking. Please visit our website, www.sfio.us or www.smokefree-innotec.com, for more information about the Company and our new product.
A number of statements referenced in this Press Release are forward-looking statements, which are made pursuant to the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995, and within the meaning of Section 27A of the Securities Act of 1933 and Section 21B of the Exchange Act of 1934. Any statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, and goals, assumption of future events or performance are not statements of historical fact and may be “forward-looking statements.” Forward looking statements are based on expectations, estimates and projections at the time the statements are made that involve a number of risks and uncertainties which could cause actual results or events to differ materially from those presently anticipated. Forward-looking statements in this Release may be identified through the use of words such as “expects,” “will,” “anticipates,” “estimates,” “believes,” or statements indicating certain actions “may,” “could,” or “might” occur. Such statements reflect the current views of Smokefree Innotec, Inc. with respect to future events and are subject to certain assumptions, including those described in this release. These forward-looking statements involve a number of risks and uncertainties, including the timely development and market acceptance of products, services, and technologies, competitive market conditions, successful integration of acquisitions, the ability to secure additional sources of financing, the ability to reduce operating expenses, and other factors. The actual results that the Company achieves may differ materially from any forward-looking statements due to such risks and uncertainties. Smokefree Innotec, Inc. does not undertake any responsibility to update the “forward-looking” statements contained in this news release.
Source: Business Wire (August 31, 2009 - 9:00 AM EDT)
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