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WNBD Chooses Cleveland for Second Wave Into U.S. Convenience Stores - Initial wave of 100-Store Retail Program Being Completed in Indianapolis - Press Release Source: Winning Brands Corporation On Friday July 31, 2009, 9:30 am EDT Buzz up! 0 Print.BARRIE, Ontario and CLEVELAND, July 31 /PRNewswire-FirstCall/ -- Winning Brands Corporation www.WinningBrandsCorporation.com (Pink Sheets: WNBD - News; Frankfurt: WMU.F - News), manufacturer of cleaning sensation Winning Colours Stain Remover, has chosen Cleveland, Ohio, to be the next site for its convenience store expansion campaign. The "Local 100" program targets concentrated groups of 100 C-store retailers in designated communities to create urban hot zones and ramped-up store locations for Winning Colours.
"I am pleased to report that things are in great shape on the ground in Indianapolis," says Winning Brands CEO Eric Lehner. "We are just completing details now with our new retailers, placing the products in the targeted number of participating stores, talking photos and starting to up-load location particulars. We are modifying our website store locator operation to accommodate new functions, so the Indianapolis locations will take a week or so to pop up. We have chosen Indianapolis media partner WIBC 93.1FM 'Indy's News Center' to develop a suitable marketing strategy to support this initiative and lay the foundation for growth in Indianapolis. We needed to have our retail participants identified and on-board in order to begin the Retailer/Distributor/Media consultations for an effective campaign. We can start that process now that we know who the retailers are," Mr. Lehner added. July 31st had been the date set by Winning Brands to achieve placement with 100 stores in greater Indianapolis as the first run of the new distribution concept.
Winning Brands Senior Vice President Lorne Kelly is heading up the Cleveland expansion, for which steps have already been taken. "Two steps ahead, not just one - that's my motto. Things are already underway for completion September 30th," Mr. Kelly remarks.
The Local 100 program, which now includes a number of gasoline stations in addition to traditional convenience stores, features custom designed Winning Colours Stain Remover 12-pack displays that fit easily on counters. The display packs contain pocket-sized 4 oz bottles that fit into purses, auto glove compartments, tool kits, kitchen drawers, and many situations where space is limited or portability matters. The Manufacturer's Suggested Retail Price (MSRP) for the mini-bottle of concentrate is $3.99. Winning Colours is known to be highly dilutable as a multi-cleaner. The 4oz bottle can yield between 40-80 ounces of multi-cleaner by mixing with plain water or can be used full strength for significant stains. A continuously increasing number of user-generated videos are appearing on social media that put Winning Colours to work in a broad range of unusual stain applications proving the product's versatility: http://www.youtube.com/results?search_query=Winning+Colours+Stain+Remover&search _type=&aq=f
ABOUT WINNING BRANDS CORPORATION: Winning Brands Corporation is a manufacturer and marketer of eco-responsible solutions including its lead brand, Winning Colours Stain Remover. The innovative stain remover and multi-cleaner is targeted to become the world's favourite stain removing solution because of its remarkable skin-friendliness, ease of use and versatility. Additional products from Winning Brands include TrackMoist Dust Suppressant which is gaining fans in all sectors of motorsports for its ability to dramatically to conserve water and improve track performance, KIND Laundry Products, CLEAN1 Spray, and SMART Wet Cleaning Solutions.
Certain statements in this news release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Winning Brands Corporation (the Company) to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; and (iii) competitive factors and developments beyond the Company's control. TrackMoist, KIND and CLEAN1 is a trademark of Niagara Mist Marketing Ltd., subsidiary of Winning Brands Corporation. Winning Colors/Winning Colours is a registered trademark of Niagara Mist Marketing Ltd. SMART is a trademark of Solvent Free Solutions Inc.
INVESTOR RELATIONS: E & E Communications Paul Knopick (949)707-5365 News*WinningBrands.ca
PRODUCT INFORMATION: Winning Brands Corporation 11 Victoria Street, Suite 220A, Barrie, Ontario, Canada L4N 6T3 (866) 722-3542 CustomerService*WinningBrands.ca
-------------------- Please buy responsibly. Do not take my word on any stock. Do your own research. Thanks & good luck!
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WNBD - News; Frankfurt: WMU.F - News), manufacturer of eco-responsible cleaning sensation Winning Colours Stain Remover, is being listed by leading paint sundries distributor Lancaster www.LancasterCo.com, servicing an active account base of more than 10,000 independent paint stores, regional paint store chains, national paint store chains, hardware stores and lumber yards. Lancaster will be taking deliveries of Winning Colours Stain Remover inventory into all 7 warehouses immediately in order for Winning Brands to train Lancaster personnel at Lancaster's September 9-10th National Sales Conference in South Carolina.
The development is significant for both companies and consumers. For Winning Brands, the listing provides the company's largest ever account reach for Winning Colours Stain Remover. "In practical terms, this development is as significant as a product listing with any single U.S. retailer because of the deep penetration that it provides through knowledgeable and motivated colleagues across a huge account base," says Eric Lehner, CEO of Winning Brands. The recently introduced $100,000 Winning Colours Stain Remover Sweepstakes will be promoted to stores through Lancaster as well.
"We will consider Lancaster the principal service partner for paint stores in the U.S. that are primarily or exclusively paint focused," says Lorne Kelly, Winning Brands Senior VP, adding that "Lancaster has watched Winning Colours carefully to see what the product can do. They have also heard from stores who want it. It's clear now that Winning Colours Stain Remover is a great fit and Lancaster wants its retail account base to have access to this new product. Together, we can make Winning Colours Stain Remover the talk of the industry." The move keeps Lancaster at the forefront of servicing paint retailers with new products that help them succeed. The Lancaster relationship will be managed for Winning Brands by Key Account Manager C.E. Norman of North Carolina.
Mr. Lehner points out that the business relationship with Lancaster helps close the gap for Winning Brands between independent retailers and chains. "Lancaster recently announced the creation of an expanded National Accounts Team that will be dedicated to building current business and finding new business with retail chains across all market channels. It is clear from recent developments at Winning Brands that we are finding ways to boost our exposure to national retailers. This is a big step in the right direction. Winning Colours Stain Remover now has the foundation for a banner year in 2010. Our distribution arrangements are now very good," Mr. Lehner remarked.
ABOUT WINNING BRANDS CORPORATION: Winning Brands Corporation www.WinningBrands.ca is a developer and manufacturer of eco-responsible cleaning solutions including its lead brand, Winning Colours Stain Remover, which is being targeted to become a world favourite stain removing solution for its skin-friendliness, ease of use and versatility. The number of Winning Colours stain removing testimonials on social media continues to grow, such as http://www.youtube.com/results?search_query=Winning+Colours+Stain+Remover&search _type=&aq=f Additional brands include KIND Laundry Products, CLEAN1 All Purpose, SMART Wet Cleaning Solutions and TrackMoist Dust Suppressant. ABOUT LANCASTER: Lancaster has expanded since its founding in 1953 to become America's largest exclusive paint sundries distributor servicing America, the Caribbean, Central America and South America. Lancaster represents over 260 of America's finest brands with the largest sundries selection for paint stores in the industry. Its warehouses have over 500,000 sq ft of merchandise on hand at any time to supply over 10,000 active accounts.
Certain statements in this news release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Winning Brands Corporation (the Company) to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; and (iii) competitive factors and developments beyond the Company's control. Winning Colors/Winning Colours Stain Remover is a registered trademark of Niagara Mist Marketing Ltd. CLEAN1, KIND and TrackMoist are trademarks of Niagara Mist Marketing Ltd., subsidiary of Winning Brands Corporation. SMART Wet Cleaning Solutions is a trademark of Solvent Free Solutions, Inc.
Corporate Contact Information: Winning Brands Corporation, Office Direct 1 (705) 737-4062, 11 Victoria Street, Suite 220A, Barrie, Ontario, Canada L4N 6T3 CustomerService*WinningBrands.ca
Winning Brands Investor Relations: Paul Knopick (949)707-5365 News*WinningBrands.ca
-------------------- Please buy responsibly. Do not take my word on any stock. Do your own research. Thanks & good luck!
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