HOLLYWOOD, Calif.--(BUSINESS WIRE)--LHET--
Bel Hernandez, CEO and president of Latin Heat
Entertainment Inc. (Pink Sheets: LHET), announced today that on the
onset of Latin Heat Magazine's upping its print run from quarterly to
bi-monthly, it has initiated discussions with the largest publisher in
Latin America for possible alliance. In publication since 1992, Latin
Heat is the only English-language entertainment trade magazine focused
on Latinos in entertainment.
With a population of more than 38 million, U.S. Latinos are the
largest minority group in the United States, with an annual purchasing
power of $760 billion, which is projected to grow to $1 trillion by
2008. Leading the consumer buying power of this group are the
second/third generations of predominantly English-speaking,
high-income-earning Latinos, who identify with both mainstream and
Latino culture. Although there are a multitude of Spanish-language
magazines targeting Latinos, when it comes to English-language
magazines there are but a handful, and none focus on the business of
Latinos in entertainment, as does Latin Heat.
"We established Latin Heat magazine because there was no
entertainment publication publicizing the achievements of Latino
talent in Hollywood," commented Hernandez, founder and publisher for
the magazine. "After 11 years, there is still scant information of
Latino talent in the more established Hollywood trades, aside from
mega stars like Jennifer Lopez and Rick Martin. In contrast, Latin
Heat's main focus is to provide a forum for all Latinos in
entertainment, the mega stars as well as working and upcoming talent,
whether it be in front of the camera or behind," Hernandez added. She
continued, "Latin Heat not only exposes Latino talent to Hollywood but
Hollywood executives also use Latin Heat to track talent and trends
coming out of the Latino community."
Led by Hernandez, Latin Heat Entertainment Inc. is an
entertainment media company focused on the coverage of U.S. Latinos in
entertainment, in English. LHE Inc. achieves its mission in several
forms: Through the entertainment trade magazine, the Latin Heat Web
site, www.latinheat.com, the Latin Heat entertainment conference and
the Latino Production Resource Directory. Future endeavors include a
magazine-style television show, which is already in development, and
adding an international subscriber base.
Hernandez has worked closely with several Hollywood entities,
including IFP/w, ABC7, WGA, SAG, DGA and Latino community
organizations like the National Council of la Raza, Latino
Entertainment Media Institute, in promoting diversity, establishing
Latin Heat as the entertainment industry's first mover when it comes
to addressing Latinos in the industry.
Latin Heat is looking toward expanding its circulation and
subscription base both nationally and internationally and to that end
has begun discussions with the largest publishing house in Latin
America to achieve this goal.

Safe Harbor Statement under the Private Securities Litigation
Reform Act of 1995: The statements contained herein that are not
historical are forward-looking statements that are subject to risks
and uncertainties that could cause actual results to differ materially
from those expressed in the forward-looking statements, including, but
not limited to, certain delays beyond the company's control with
respect to market acceptance of new technologies or products, and
other risks detailed from time to time in the company filings with the
SEC.

KEYWORD: INTERNATIONAL LATIN AMERICA INTERNATIONAL LATIN AMERICA CALIFORNIA
INDUSTRY KEYWORD: CONSUMER/HOUSEHOLD PUBLISHING ENTERTAINMENT CABLE TELEVISION/RADIO
SOURCE: Latin Heat Entertainment Inc.

Latin Heat Launches New Revenue-Generating Web Site
Monday June 21, 9:34 am ET

HOLLYWOOD, Calif.--(BUSINESS WIRE)--June 21, 2004--Bel Hernandez, CEO and president of Latin Heat Entertainment Inc. (Pink Sheets: LHET - News), announced today that they have launched a new version of the Latin Heat Web site: www.latinheat.com.

With the new Web site comes an interactive forum where subscribers, fans, and followers can discuss all topics concerning U.S. Latinos in entertainment.

The Web site will host a new store where users can purchase CDs, DVDs, books and other merchandise that is pertinent to the Latino entertainment industry. The company feels very confident that this new market for Latin Heat will be a significant revenue source.

The older Web site was currently handling more than 180,000 unique visitors a month and the new one can handle well over 1 million unique visitors a day.

About Latin Heat

Led by Bel Hernandez, Latin Heat Entertainment Inc. is an entertainment media company focused on the coverage of U.S. Latinos in entertainment, in English. LHE Inc. achieves its mission via several forms: through the entertainment trade magazine, the Latin Heat Web site, www.latinheat.com, the Latin Heat entertainment conference, and the Latino Production Resource Directory. Future endeavors include a magazine-style television show, which is already in development, and adding an international subscriber base.

Hernandez has worked closely with several Hollywood entities, including IFP/w, ABC7, WGA, SAG, DGA, and Latino community organizations such as the National Council of la Raza, Latino Entertainment Media Institute, in promoting diversity, establishing Latin Heat as the entertainment industry's first mover when it comes to addressing Latinos in the industry.

Latin Heat is looking toward expanding its circulation and subscription base both nationally and internationally and to that end has begun discussions with the largest publishing house in Latin America to achieve this goal.

Safe Harbor Statement under the 1995 Private Securities Litigation Reform Act: Statements contained herein that are not historical are forward-looking statements that are subject to risks and uncertainties that could cause actual results to differ materially from those expressed in the forward-looking statements, including, but not limited to, certain delays beyond the company's control with respect to market acceptance of new technologies or products, and other risks detailed from time to time in the company filings with the SEC.

Contact:
Latin Heat Entertainment
Bel Hernandez, 310-464-5290, ext. 812
bel@latinheat.com