posted
WOW I cant believe nobody on this board is taking about SLON!
Salon City Magazine is now nationally distributed by Time Warner Retail, a Time Warner Company (NYSE: TWX - News), and Kable News Distribution, an Amfar company (NYSE: AXR - News), in more than 20 countries around the world.
.018, 64 million float, CEO owns 83% of the O/S
Salon City, Inc. Projects Growth From Salon City Magazine in 2008 Monday April 23, 10:00 am ET Current and anticipated expansion in Salon City Magazine's circulation suggests increase in revenue and profit projections for the year ahead.
WEST HOLLYWOOD, Calif., April 23 /PRNewswire-FirstCall/ -- Salon City, Inc. (Pink Sheets: SLON - News) today announced its initial 2008 plans for Salon City Magazine's circulation as it begins the development of its marketing message for 2008's upcoming media-buying season, beginning in July. This represents the company's first opportunity to sell-in its new magazine, which launched February 27, 2007, and to outline anticipated revenues as a publicly traded company. ADVERTISEMENT
Salon City Magazine is now nationally distributed by Time Warner Retail, a Time Warner Company (NYSE: TWX - News), and Kable News Distribution, an Amfar company (NYSE: AXR - News), in more than 20 countries around the world.
Steven Casciola, SCI's President and CEO, stated, "2008 is a potential breakout year for revenues and profits. We have a much stronger media program to offer advertisers with our new look, increased circulation, worldwide consumer reach and prime placement on retailers' shelves. Based on our current circulation alone, we are in position to realize increases in 2008's revenues and profits."
Salon City's current circulation, approximately 75,000 copies, is increasing due to Time Warner's and Kable's "ramp up" with national buyers for major retail chains. In 2008, the company expects to sell up to 300 ad pages at average page rates of $8,500 or more. Using existing circulation and a 10- time frequency as a base line, this represents $2.5 million dollars a year in revenues, with gross profits in excess of 50 percent. The company's projected break-even point, based on maintaining current circulation and a 10-time frequency, is $1.2 million dollars. Added revenue, not currently projected, will come from subscriptions, newsstand sales, online sales, web memberships, events and special promotions.
Advertisers typically plan yearly budgets during the July through November window. Because of Salon City's new distribution and increasing circulation, SCI is preparing several buying programs reflecting circulation options and its success in launching America's newest lifestyle publication.
SCI plans to reinforce the magazine's marketing advantage; advertisers gain global consumer exposure at very attractive pricing; often 10 percent of the other brand-name publications, such as Vogue, Elle, Glamour, Allure and Vanity Fair that Salon City is placed alongside on bookstore shelves. Typical page rates for these magazines are $100,000 or more. SCI's cost/benefit programs will attract larger ad agencies seeking to add value to their client's media buys.
Casciola cited additional competitive advantages: "Younger readers are tiring of older, slick, 'line extension' magazines that look like nothing more than cluttered product catalogs. Salon City's strength is fresh content, and that we are reaching and energizing a coveted demographic group of trendsetters, ages 18-29 and up. Our company's original ties to the salon industry are another unique advantage that other major titles do not have, and this is an additional strong reason why buyers and agencies are looking at SCI."
Casciola notes that base-line projections are drawn from current circulation and the company's existing capital structure. Salon City is still preparing for July's start of the media-buying season, and final results will vary. As SCI's capital structure improves in the coming months, the company expects to be able to increase circulation, ad rates and revenues. As audited circulation increases to 150,000 copies per issue, ad rates will also increase to $15,000 per page, resulting in higher revenues and gross profits.
SCI's corporate summary suggests that as the company expands its own worldwide branding awareness with consumers, it will be able to launch new products and services within SCI's media distribution network. Says Casciola, "Salon City promised the marketplace a new magazine seen by consumers around the world -- and it delivered."
To learn more about Salon City, Inc.'s plans, investors are invited to listen in on the company's weekly conference calls, most Thursdays at 4 p.m. EST. Investors should call 605-725-1900 (long-distance charge applies) and use code 010405.
For more information on the Company, please visit the Company's website at http://www.saloncity.com. To be added to Salon City's investor e-mail list, please send an e-mail to our Investors Relations Department at info*saloncity.com.
Certain information contained in these materials is "forward-looking" information, such as projections, estimates, pro formas, or statements of intentions, expectations or plans. All forward-looking information is subject to known and unknown risks and uncertainties, many of which are outside of the control of the Company. Consequently, actual results may, and probably will, differ materially from the results contemplated in such forward-looking information.
-------------------------------------------------------------------------------- Source: Salon City, Inc.
-------------------- *I'm not a financial expert or advisor, everything stated is my opinion*
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posted
Picked up a few yesterday...Bloomfield has been on this the last couple of days...BTW Sniper just copy/paste the link, people can enter there own parameters from there...GLTY
Every thursday the CEO does a CC and you can listen by calling in over the phone. I expect this to run in anticipation of this since nobody Ive spoken to has ever listened to it.
-------------------- *I'm not a financial expert or advisor, everything stated is my opinion*
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posted
Held strong today...I usually stay away from stocks that are being pumped by third parties for fear of dillution etc. but in this case I am glad I threw a little in it...BTW This is the link for the weekly conference call information...
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- National airport and newsstand contract with Time Warner Retail Distribution. - Featured on Entertainment Tonight - Will be apart of a new series on Oxygen called "Tease"
If they get their filings up to date....kaboom. This has the potential to become a large mainstream magazine.
-------------------- *I'm not a financial expert or advisor, everything stated is my opinion*
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Salon City, Inc. Prepares Form 10-SB SEC Filing for Up-listing to OTC Bulletin Board Wednesday April 25, 10:00 am ET SLON Management Retains Independent Auditing Firm, Lake & Associates CPA LLC to Complete Filing
WEST HOLLYWOOD, Calif., April 25 /PRNewswire-FirstCall/ -- Salon City, Inc. (OTC: SLON - News) announced today that on February 8th, 2007 it retained Lake and Associates CPA's LLC of Boca Raton, FL, to begin preparations for a Form 10-SB SEC filing so the company's stock can be traded on the over-the-counter bulletin board. The hiring of the independent auditor signals SLON's serious intent to position Salon City, Inc. as a world-class publicly-traded security. SLON stock was first quoted on the "Pink Sheet" quotation system in June of 2006. ADVERTISEMENT
SLON has already prepared the required financials for submission to Lake and Associates CPA's LLC in preparation for the Form 10-SB SEC filing.
Steven Casciola, SLON's President and CEO, stated, "This is a significant step toward the development of Salon City, Inc.'s future as a publicly-traded company. By up-listing to the OTC-BB, we are becoming much more reputable in the financial markets. Investors recognize that bulletin board companies are required to state their financials and file increased disclosure with the SEC, and as such, SLON is prepared to formally take these steps. We will be required to report financials on a quarterly basis within the parameters of the SEC requirements. We know that investor confidence will be increased as a result of our commitment. For the company's future capital structure, being listed as a bulletin board company will expose us to a broader base of investors and sophisticated financial institutions that will look at us as a more marketable security for investment."
SLON is completing the federal registration statement on Form 10-SB in conjunction with the company's application for quotation on the OTC-BB. The preparation and filing of the Form 10-SB under the Securities and Exchange Act of 1934, will obligate SLON to become a "fully-reporting" company to the SEC.
As a "Pink Sheet" company SLON has never been required to file financial statements and information about important corporate events, however the company has always opted to do so. The fact that SLON has always reported its financials signals that Salon City, Inc. is focused on credible, transparent growth and its desire that the company trade on a major stock exchange that will give it worldwide recognition and diverse investment opportunities. SLON's current status as a "Pink Sheet" stock has been well received by investors who choose to trade on this exchange, but limits the true potential of the company.
Mr. Casciola concludes, "Out of all of the announcements we have made in the previous year, this is one of the most rewarding and exciting because it tells the investment community that SLON intends to be a bright new star in the elite, prestigious world of 'fully reporting' publicly-traded companies. We stated last fall that it would take a year to put 'legs' underneath our publicly-traded status. We are doing that, and with this next step, a 'tabletop' is going on top of those legs. We will keep the investor community apprised of our filing steps in the next few weeks. We're looking forward to announcing the good news."
About Salon City, Inc.
Salon City Magazine, America's newest lifestyle publication published by Salon City, Inc., is now nationally distributed by Time Warner Retail, a Time Warner Company (NYSE: TWX - News), and internationally by Kable News Distribution, an Amfar company (NYSE: AXR - News), in more than 20 countries around the world.
To learn more about Salon City, Inc.'s plans, investors are invited to listen in on the company's weekly conference calls, Thursdays at 4 p.m. EST. Investors should call 605-725-1900 (long-distance charge applies) and use code 010405.
For more information on the Company, please visit the Company's website at http://www.saloncity.com. To be added to Salon City's investor e-mail list, please send an e-mail to our Investors Relations Department at info*saloncity.com.
Certain information contained in these materials is "forward-looking" information, such as projections, estimates, pro formas, or statements of intentions, expectations or plans. All forward-looking information is subject to known and unknown risks and uncertainties, many of which are outside of the control of the Company. Consequently, actual results may, and probably will, differ materially from the results contemplated in such forward-looking information.
-------------------------------------------------------------------------------- Source: Salon City, Inc.
-------------------- *I'm not a financial expert or advisor, everything stated is my opinion*
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quote:Originally posted by SuperSniper00: From what Ive seen this really hasnt been pumped at all and I have witnessed no evidence of dilution.
bloomfield is pumpin the sh!t out of this , but i made money, i'm out now but may get back in in the morn ,,bloomfield has been on the money,, for the last few picks anyway
good news today too going to OBB, nice
-------------------- PREPARE TO BE BOARDED
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To learn more about Salon City, Inc.'s plans, investors are invited to listen in on the company's weekly conference calls, Thursdays at 4 p.m. EST. Investors should call 605-725-1900 (long-distance charge applies) and use code 010405.
-------------------- *I'm not a financial expert or advisor, everything stated is my opinion*
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posted
This weeks Conference call Summary CC Topics the magazine is now going to be sold in 20 countries thru Cable News Distribution(AXR). 2nd edition sold 36% more then the first edition. Walgreens,Rite-Aid,and other chains now carrying the magazine New IR Firm BB time table working on before JUNE 1,2007 their working on a new website,will be ready in the coming weeks Washington calling wanting interviews conducted of heads of state. june 26th will be the next edition they are getting 100% positive feedback for the July selling of advertising space. Anyone wanting to speak to the CEO can call:1-310-402-2819 ABSOLUTELY no R/S
-------------------- *I'm not a financial expert or advisor, everything stated is my opinion*
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posted
Firgive me if this is a dumb question but what will it mean if this stock goes from a pink to an OTC-BB? Will it make a big difference? I have no experience on this matter and I was just curious.
posted
Not a dumb question Stockmoney. What would be dumb is investing in something without asking questions. It basically means the company plans on uplisting from one exchange to another. Each exchange has different listing requirements, the higher the exchange the stricter the listing requirements.
Before you put your money in SLON or any stock for that matter, I highly recommend you spend some time soaking in the information Allstocks provides. A good place to start is on Tex's reference thread in the "General investing topics". There is alot of info there that will help you along the way....GLTY
posted
Salon City, Inc. Projects New Revenue From All-New SalonCity.com Tuesday May 1, 9:00 am ET Site's Summer Re-Launch Complements SCI's Print Publication, Salon City Magazine
WEST HOLLYWOOD, Calif., May 1 /PRNewswire-FirstCall/ -- Salon City, Inc. (OTC: SLON - News) announced today it is preparing to go "live" with the launch of the company's all-new entertainment web destination, saloncity.com. The site's look and ease of use have been vastly improved and it now features a robust combination of real-time news, entertainment, features, advertising, retailing, web-casting, pod-casting and interactive social networking for visitors and members. ADVERTISEMENT
Steven Casciola, SCI's President and CEO, spoke about revenue opportunities: "because of our existing community of beauty-focused users and businesses, Salon City, Inc. is becoming a 'platform' company and brand that is attracting consumers who identify with our culture and message."
He explained, "for the first time, Salon City, Inc. offers advertisers integrated, media-branding deliverables with both online and print magazine exposure. This is a significant improvement. With our multiple media, we'll drive more consumers to our advertisers, and that's the ROI they want."
SLON's current revenues are derived primarily from advertising placements in the company's first print publication, Salon City Magazine. Now with the addition of first-class digital media, original content and world-class distribution, millions of new viewers can visit and purchase products at saloncity.com, making the site a social and retailing hub. Casciola predicts saloncity.com is well-positioned to contribute to an increasing percentage of SLON's future overall revenues.
Salon City Magazine is nationally distributed by Time Warner Retail, a Time Warner Company (NYSE: TWX - News); and internationally by Kable News Distribution, an Amfar company (NYSE: AXR - News), in more than 20 countries around the world.
SLON launches saloncity.com this summer after allowing Salon City Magazine to be introduced to a worldwide audience, and after running its own print campaign to publicize the site, saving SLON in typical marketing costs.
Casciola notes SLON's strategic value is 'scaleability': "Shareholders understand SLON is more than 'a magazine'. As an emerging global brand with the capability to launch products and make markets through our media, we're setting the stage in the future to build more new profit centers."
To learn more about Salon City, Inc.'s plans, investors are invited to listen in on the company's weekly conference calls, Thursdays at 4 p.m. EDT. Investors should call 605-725-1900 (long-distance charge applies) and use code 010405.
For more information on the Company, please visit the Company's website at http://www.saloncity.com. To be added to Salon City's investor e-mail list, please send an e-mail to our Investors Relations Department at info*saloncity.com.
Certain information contained in these materials is "forward-looking" information, such as projections, estimates, pro formas, or statements of intentions, expectations or plans. All forward-looking information is subject to known and unknown risks and uncertainties, many of which are outside of the control of the Company. Consequently, actual results may, and probably will, differ materially from the results contemplated in such forward-looking information.
-------------------------------------------------------------------------------- Source: Salon City, Inc.
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Salon City Magazine Sells in to Big Chains With Time Warner Retail Thursday May 3, 9:00 am ET Target, Ralphs, Safeway, Kmart, Walgreens, Hudson News Authorize New Title
WEST HOLLYWOOD, Calif., May 3 /PRNewswire-FirstCall/ -- Salon City, Inc. (OTC: SLON - News) reported today that Time Warner Retail has been succeeding with beginning distribution and authorizations for buying among major US chains for the new Salon City. ADVERTISEMENT
SCI and Time Warner Retail entered into a distribution agreement in late November 2006, with an on-sale date scheduled less than three months later. Both companies initially believed that the title's launch would be a highly limited one. However, backed by significant promotion, there has been a positive response in print orders for Salon City.
The magazine's premier edition has been displayed in primary viewing positions in Barnes & Noble, Borders, B. Dalton, and Waldenbooks in the women's section next to firmly established titles such as O -- The Magazine, Vogue, Elle, Glamour, Allure, and other top titles.
Additional prestigious chains authorizing Salon City now include Ralphs, Von's, Safeway, Kmart, Kroger, Publix, Wegmans, Fred Meyer, Longs, Walgreens, Books a Million and others, ensuring strong and steady newsstand growth.
Time Warner Retail's executives and field force consider Salon City an exciting new title that appeals to modern women's broad interests. With coverage that ranges from style, beauty and fashion to celebrities, politics and travel, Salon City Magazine offers newsstand readers the intelligent and entertaining publication they've been seeking.
Steven Casciola, President and CEO of Salon City, Inc., commented about the magazine's first eight weeks: "We're encouraged by buyers telling us Salon City has the potential to become one of the best-selling publications in the world. We're also realistic in knowing the journey of 1,000 miles begins with the first step. We've just launched, and we are finding our readership."
Salon City Magazine is nationally distributed by Time Warner Retail, a Time Warner Company (NYSE: TWX - News); and internationally by Kable News Distribution, an Amfar company (NYSE: AXR - News), in more than 20 countries around the world.
To learn more about Salon City, Inc.'s plans, investors are invited to listen in on the company's weekly conference calls, Thursdays at 4 p.m. EDT. Investors should call 605-725-1900 (long-distance charge applies) and use code 010405.
For more information on the Company, please visit the Company's website at http://www.saloncity.com. To be added to Salon City's investor e-mail list, please send an e-mail to our Investors Relations Department at info*saloncity.com.
Certain information contained in these materials is "forward-looking" information, such as projections, estimates, pro formas, or statements of intentions, expectations or plans. All forward-looking information is subject to known and unknown risks and uncertainties, many of which are outside of the control of the Company. Consequently, actual results may, and probably will, differ materially from the results contemplated in such forward-looking information.
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Salon City Magazine to Light Up Signage at LAX July - September Thursday May 10, 9:00 am ET Agreement With Trofie Will Increase Visibility and Profile
WEST HOLLYWOOD, Calif., May 10 /PRNewswire-FirstCall/ -- Salon City, Inc. (OTC: SLON - News) reported today that it has secured key advertising through Trofie Advertising to showcase Salon City Magazine's "All American" issue on kiosks and in lightboxes at the Los Angeles International Airport. This issue, which features breakout actress Ashley Scott, goes on sale June 26 nationwide and internationally in 20 countries. ADVERTISEMENT
Trofie is an acknowledged marketing and advertising leader for a diverse client roster. The company creates advertising and marketing programs that have significantly increased client revenues and enhanced brand recognition and product visibility in the airport sector. Trofie has developed a nationwide network of retail stores, newsstands, gift shops and bookstores in major DMA airports, delivering powerful advertising and promotions to an affluent clientele 365 days a year.
Since launching its premier edition in late February, Salon City has enjoyed front-row positioning in newsstands and bookstores nationwide.
Steven Casciola, President and CEO of Salon City, Inc. explained, "Trofie will bring our message to consumers as they work, play, travel and shop. SLON's advertisers can reach precise market segments with ad campaigns and in-store promotions that tie-into a specific retail environment, and at the time when consumers are most receptive and actively motivated to make a purchase. Hundreds of thousands of travelers go through LAX on a daily basis. That they are now going to see Salon City in such a visible manner signals the marketplace that our publication is coming of age."
Consultants for Salon City have noted that distribution in high-volume outlets like LAX is important to the branding of a new title. Covers of the magazine with Ashley Scott will be displayed in approximately 12 to 15 airport stores operated by Hudson News and Crews Of California at Bradley International Terminal, Terminal Seven, where United Airlines is based, and Terminal One, which Southwest Airlines, America West and others use as a hub.
The current LAX promotion is scheduled to begin July 1 and will run through September 30. More promotions are being planned for LAX, as well as major newsstands in bookstores around the country.
Casciola concluded, "This is all about generating the kind of publicity that creates momentum in the marketplace. We want to make sure that our readers understand our mission and our publication. People do have options, and we are confident that Salon City is about to become one of their must-haves."
Salon City Magazine is nationally distributed by Time Warner Retail, a Time Warner Company (NYSE: TWX - News); and internationally by Kable News Distribution, an Amfar company (NYSE: AXR - News), in more than 20 countries around the world.
To learn more about Salon City, Inc.'s plans, investors are invited to listen in on the company's weekly conference calls, Thursdays at 4 p.m. EDT. Investors should call 605-725-1900 (long-distance charge applies) and use code 010405.
For more information on the Company, please visit the Company's website at http://www.saloncity.com. To be added to Salon City's investor e-mail list, please send an e-mail to our Investors Relations Department at info*saloncity.com.
Certain information contained in these materials is "forward-looking" information, such as projections, estimates, pro formas, or statements of intentions, expectations or plans. All forward-looking information is subject to known and unknown risks and uncertainties, many of which are outside of the control of the Company. Consequently, actual results may, and probably will, differ materially from the results contemplated in such forward-looking information.
-------------------------------------------------------------------------------- Source: Salon City, Inc
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