ISMN (.031) Strongman's 2006 Season TV Distribution Breaks Half-a-Billion Household Mark
Business Wire "US Press Releases "
IFSA Strongman (OTCBB:ISMN), the exclusive manager of most top strongman athletes, rights and events worldwide, announced today a nearly 100% growth in its worldwide TV distribution.
IFSA Strongman's principal TV product is a 12 x 30 minute TV-series titled "Strongman" that covers the highlights of the whole, typically 9-months long strongman competition season. The 12-part series covering the 2006 season is being aired in most markets starting 1Q2007, with reruns throughout the year.
The Company almost doubled its 2006 season highlights show's distribution compared to the year before, achieving a technical range of 527 million households that translates to approximately 1.3 billion people. This coverage is a result of 24 separate broadcasting agreements spanning 186 countries, spanning all but 7 countries on earth. In total, the show is translated to 15 languages. Confirmed broadcasters include RTR, Versus, several ESPN networks, ART, Fox Sports, etc.
"Not only did we double the number of eyeballs, but we are also on track to double our broadcasting revenues, indicating that this growth is on a commercially healthy basis," stated Mr. Jussi Laurimaa, CEO of IFSA Strongman. Mr. Christian Fennell, President of IFSA Strongman, added, "The source of this growth is approximately equally organic and through acquisitions. We do not rule out the possibility of further acquisitions this year."
Included in this release are certain "forward-looking" statements, involving risks and uncertainties, which are covered by the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Such statements are based on management's current expectations and are subject to certain factors, risks and uncertainties that may cause actual results, events and performance to differ materially from those referred to or implied by such statements. In addition, actual future results may differ materially from those anticipated, depending on a variety of factors, including uncertainties relating to global political conditions, such as terrorism. Information with respect to important factors that should be considered is contained in the company's filings with the Securities and Exchange Commission. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. The company does not intend to update any of the forward-looking statements after the date of this release to conform these statements to actual results or to changes in its expectations, except as may be required by law.
IFSA Strongman - the principal owner of the Strongman brand, sport and entertainment - spent most of fiscal 2004 and 2005 securing the key rights to the strongman sport and athletes through acquisitions and contracting. The Company is now launching its planned growth initiatives, which are expected to grow revenues multi-fold in the coming years. A billion people worldwide have seen the strongman sport, and the Company has an estimated market share of over 77 percent. IFSA Strongman is currently leveraging this exposure and brand recognition through its strategy. The Company is an integrated media, entertainment, and athlete representation company principally engaged in the development, production, and marketing of television programming, pay-per-view programming, live events, and the licensing and sale of branded consumer products featuring both the Company's brand and the brands of the over 80 athletes from over 30 countries it represents. The Company is also widely recognized as the World Governing Body of the strongman sport with 38 national member federations across the world. For more information, please visit the Company's website at www.IFSAStrongman.com.
Source: IFSA Strongman
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