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NatureWell Continues to Expand National Marketing Program Thursday January 25, 9:00 am ET
SAN DIEGO, Jan. 25 /PRNewswire-FirstCall/ -- NatureWell, Incorporated (OTC Bulletin Board: NAWL - News), an emerging researcher, developer, and marketer of proprietary, all-natural healthcare products, announced today the expansion of its overall marketing program with a major direct mail and follow-up telephone campaign. The program includes the distribution of MigraSprayŪ product samples and related collateral material to the Company's primary target markets, including to more than 7,500 chiropractic and other healthcare professionals. The direct mail program will be followed up with a telemarketing campaign to those practitioners that received the materials. ADVERTISEMENT
The ultimate goal of NatureWell's marketing campaign is to introduce MigraSpray to as many practitioners as possible. "Until now NatureWell has primarily relied on trade shows and trade advertising to move our products, and it has been successful, but we're preparing to really step-up our direct outreach to the practitioner community," commented Mr. James Arabia, NatureWell, Incorporated's Chairman and Chief Executive Officer. "There is a general growing demand for all-natural products and this demand is expected to extend to MigraSpray as an all-natural solution for the treatment and prevention of migraine headaches."
NatureWell has prepared an ambitious marketing program as evidenced by the direct mail and follow-up telephone campaign announced herein. In addition, NatureWell's marketing strategy includes traditional advertising in select industry trade publications and attendance and presentation at several of the largest, most influential conferences and tradeshows, among other opportunities which the Company is currently pursuing.
Mr. James Arabia further commented, "We are very optimistic about the potential growth of revenues from our first comprehensive marketing campaign, and are committed to maximizing sales opportunities and capitalizing on the roll-out of MigraSpray and the increasing interest in all-natural products."
About NatureWell, Incorporated:
NatureWell, Incorporated (www.naturewell.com) is an emerging researcher, developer, and marketer of proprietary, all-natural healthcare products. The Company currently markets its flagship product MigraSpray (www.migraspray.com), a patented, over-the-counter, homeopathic medicine intended to be a comprehensive approach for the treatment and prevention of migraine headaches.
Statements made in this news release should be considered forward-looking and subject to various risks and uncertainties. Such forward-looking statements are based on management's beliefs and assumptions regarding information currently available, and are made pursuant to the "safe harbor" provisions of the federal securities laws. The Company's actual performance and results could differ materially from those expressed in the forward- looking statements due to certain risks and uncertainties that could materially impact the Company in an adverse fashion and are only predictions of future results, and there can be no assurance that the Company's actual results will not materially differ from those anticipated in these forward- looking statements. Such risks and uncertainties, include, but are not limited to, the Company's ability to secure adequate financing, the Company's ability to ship its products in a timely fashion, volume and timing of orders received, interruption of the manufacturing or distribution of the Company's products or of the supplies or ingredients used to manufacture the Company's products, the effectiveness of the Company's products and consumer perception as to the effectiveness of the products, competitive pricing pressures and the Company's ability to anticipate changes in the market. The Company has no obligation to publicly update or revise any of the forward-looking statements that may be in this news release.
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