Xtreme Retains Prestigious Firm for Challenger's National Marketing & Advertising Campaign
By PR Newswire Last Update: 9/20/2006 4:05:48 PM Data provided by
WASHINGTON, Mo., Sept 20, 2006 /PRNewswire-FirstCall via COMTEX/ -- Xtreme Companies, Inc. (XTME) announced today that it has retained west coast based 'Media Direction' as its outside marketing and advertising counsel. Media Direction is a full-service advertising and public relations agency founded by Bob Brown, former Executive Editor of Powerboat Magazine.
Xtreme CEO Laurie Phillips stated, "Bob and the team at Media Direction have begun to lay out a comprehensive marketing and advertising campaign for the Challenger brand. The plan includes design, copy and strategy for ads in the major boating magazines, video, print catalog and web site production, as well as coordination of our participation in the national boat shows. By leveraging Bob's extensive relationships within the boating industry, we procured our first interview for a feature article in a major boating publication scheduled for release in the upcoming months. For this feature as well as others, Challenger boats are currently receiving a thorough vetting through third party independent testing and so far the feedback we've received has been extremely positive." She added, "With Media Direction, we continue to assemble the industry's best talent who share our vision of creating a world class brand."
Media Direction President Bob Brown commented, "I'm very impressed with the passion and tenacity that the Challenger organization has demonstrated for the marine industry. In a relatively short period of time, they've assembled a highly experienced and dedicated management team and have completed a remarkable amount of new product development. From my experience, these are the hallmarks of success in the marine business and the entire Media Direction organization looks forward with enthusiasm to participating in the ongoing development of the Challenger brand."
About Media Direction
Founded in 1979 by Bob Brown, former Executive Editor of Powerboat Magazine, Media Direction is a full-service advertising and public relations agency focusing on the recreational boating, destination travel and entertainment industries. Its clients include the Southern California Marine Association, the nation's largest regional trade organization.
About Xtreme Companies, Inc.
Xtreme Companies, Inc., produces high end, semi-custom fiberglass sport cruiser and high performance boats under the 'Challenger Powerboats' brand. Xtreme holds the exclusive rights to the revolutionary DDC hull for boats up to 40 feet in length. The DDC hull is a patented revolutionary design by world-renowned marine designer Harry Schoell, which incorporates two hulls into one, resulting in a constant planning surface enhancing stability and generating greater transom lift. This enables the hull to run faster in rougher seas while providing a dryer, safer and more comfortable ride.
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