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MotorSports Emporium Upgrades Business Model Monday July 24, 2:10 pm ET New Strategic Direction Offers Greater Potential for Growth
SCOTTSDALE, Ariz.--(BUSINESS WIRE)--July 24, 2006--MotorSports Emporium Inc. (OTCBB: MSEP - News) announced today the company is upgrading its business model based on the intent to provide a greater return and more opportunity to its shareholders. The new strategy will fully leverage the various assets of MSEP. MotorSports Emporium (the "parent") is organizing its subsidiaries and operating divisions into separate corporations that will be solely owned by the parent company. ADVERTISEMENT
Upon completion of the incorporation of its subsidiaries and operating divisions, the parent company shall own 100% of the following corporations: (1) Quadriga MotorSports Inc. (100 million shares authorized), (2) Scottsdale Die Cast Inc. (100 million shares authorized), (3) Pit Stop Studios Inc. (100 million shares authorized), and (4) Drivers Digs Inc. (100 million shares authorized).
"Our new strategy concentrates on expansion and innovation through the targets of motor sport spectators, sponsors and drivers, each needing the other to be successful. We plan to utilize the unique products and services of the various divisions and subsidiaries of MSEP to grow operations and increase shareholder value," said David Keaveney, president and CEO of MotorSports Emporium Inc.
One in three adults consider themselves race fans. There are more than 100 million racing enthusiasts in the United States with 40% spending nine or more hours per week on race-related activities. "Auto racing is the fastest growing spectator sport and is second only to the NFL in popularity. MSEP taps directly into the passion of this market with its current product line and planned services," said Keaveney.
The trend for the motor sports industry is to specialize. MSEP's new strategy is consistent with that market segmentation. By creating independent entities under one parent umbrella, MSEP is still able to maintain synergy across its sister companies, while each grows virally as an independent entity. The intent of the new strategy is to create independent management, sales and operation teams to focus solely on the growth of each independent company. Additionally, as independent companies, each is able to leverage different merger and acquisition opportunities without compromising the capitalization structure of the parent company. This will give each subsidiary stronger negotiating power to participate in the M+A process. Lastly, as each company under the umbrella of MotorSports Emporium grows domestically and internationally, it will be presented with possible corporate finance options on its own. This will provide necessary growth capital for the subsidiary as well as placing tangible assets on the balance sheet of the parent company.
Keaveney continued, "Through our various divisions MSEP can cross pollinate opportunities from within our organization to increase revenues at little or no cost. Our die cast model car business, ScaleCars, will become more specialized focusing on higher end larger profit margin items catering to more discriminating buyers. DriversDigs, race-worn signature memorabilia, will become more active as we enter into more agreements with drivers/teams. The art-related business of PitStopStudios will focus more specifically on action shots and still work of our growing base of drivers/teams. Quadriga MotorSports will be the outlet of new consumer products developed especially for drivers under their own brand."
As the controlling shareholder of each of these subsidiaries, the financials of the independent companies flow up to the parent. However, by creating these separate entities, each will be able to accelerate growth by focusing on its simplified business model. This strategy will allow each brand to grow autonomously, attract stronger management and sales teams, evaluate more merger and acquisition candidates, and fund themselves, for growth, without diluting the parent company. Ultimately, it is the continued mission of the board and management team to maximize shareholder value by fully leveraging the assets, knowledge, expertise and potential of the company.
"We have learned a lot since our reorganization in December 2004 and know that we have to broaden our product and service lines to profit in this lucrative and exciting marketplace. Our interaction with spectators, drivers and sponsors has shown we can provide a very necessary service. We plan to build upon the skills, relationships and knowledge to increase value for our shareholders. We are very optimistic about our marketing strategy, financial goals and business development," concluded Keaveney.
About MotorSports Emporium Inc.
MotorSports Emporium Inc. is a fast-track, multifaceted and diversified company in the motor sports industry targeting INDY, NASCAR, Formula 1, and other racing series, spectators, classic car, and high-performance auto enthusiasts, professional and amateur mechanics, and discriminating consumers in search of high-quality auto parts and accessories. MotorSports Emporium reaches consumers through mass market retailers, auto parts suppliers, home television shopping networks, infomercials, industry and consumer trade shows, and consumer direct advertising (television, magazine and Internet). For more information, visit www.motorsportsemporium.com.
This news release may include forward-looking statements within the meaning of section 27A of the United States Securities Act of 1933, as amended, and section 21E of the United States Securities and Exchange Act of 1934, as amended, with respect to achieving corporate objectives, developing additional project interests, the company's analysis of opportunities in the acquisition and development of various project interests, and certain other matters. These statements are made under the "Safe Harbor" provisions of the United States Private Securities Litigation Reform Act of 1995 and involve risks and uncertainties which could cause actual results to differ materially from those in the forward-looking statements contained herein.
-------------------- Goldorak
Deficit spending is simply a scheme for the ‘hidden’ confiscation of wealth. Gold stands in the way of this insidious process. It stands as a protector of property rights.
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Deficit spending is simply a scheme for the ‘hidden’ confiscation of wealth. Gold stands in the way of this insidious process. It stands as a protector of property rights.
IP: Logged |
Deficit spending is simply a scheme for the ‘hidden’ confiscation of wealth. Gold stands in the way of this insidious process. It stands as a protector of property rights.
IP: Logged |
MotorSports Emporium Signs Agreement with TV Shopping Channel Agency Wednesday July 26, 1:17 pm ET Arie Luyendyk Pro Series Spray n Shine(TM) Prepares for National Television
SCOTTSDALE, Ariz.--(BUSINESS WIRE)--July 26, 2006--MotorSports Emporium Inc. (OTCBB: MSEP - News) announced today they signed an agreement with TV shopping channel consultant RJE Associates of West Chester, Pa. ADVERTISEMENT
David Keaveney, president and CEO of MotorSports Emporium, commented, "MSEP did extensive due diligence in finding a specialty organization that has widespread knowledge and a proven track record of success in marketing products on TV shopping channels. RJE Associates is a boutique marketing and sales firm with experience that could springboard our Arie Luyendyk Waterless Wash & Wax product into a household consumable."
RJE Associates, Ltd. works with some of the largest TV shopping channels in the industry. RJE Associates is currently marketing the RelaxoBak Orthopedic Seat Cushion, approaching 400,000 units sold in four years. Additionally RJE introduced gel insoles "Goosebumps Happy Feet," selling millions of pairs over five years. RJE introduced one of the first ingestibles on TV shopping channels, "Cold EEzer Cold Lozenges," selling 50,000 units per month at its peak and now a national retail product.
"The foundation of our agreement with RJE is pay for performance. RJE receives payment only when product is sold -- a win/win relationship with their commission based on net wholesale sales. RJE has expertise with many top-branded companies, bringing products from conception to the shelves of many national retail stores. The use of TV shopping channels has been a very successful tool for RJE and our Waterless Wash & Wax is perfectly matched to the demographic viewer of these shows. Anyone who owns an automobile, RV, watercraft or motorcycle will benefit from using our Waterless Wash & Wax," stated Keaveney.
Top shopping channels introduce 250 new products weekly to a world wide audience of more than 80 million households, ship 60 million products and answer more than 50 million calls with annual sales over $3 billion.
Keaveney concluded, "RJE is currently scheduling product interviews with TV shopping channels so that we can provide demonstrations of our Waterless Wash & Wax. RJE cuts through the red tape, allowing us to talk directly with decision makers. We are very excited to be at this point and anticipate a successful round of interviews in the coming weeks. Initial purchase orders by TV shopping channels range from $15,000 to $25,000 and could be as much as $50,000. Should Waterless Wash & Wax be successful, the purchase orders could be frequent and substantial. The past experiences of RJE are evidence that TV shopping channels are a very tangible source for selling product. RJE comes highly recommended and we believe this is the beginning to a very successful relationship. Our plan is to leverage our relationship with RJE to assist with our entire Luyendyk product line. The end result is to have all of our Luyendyk products on the shelves of the largest retailers nationwide within 9-12 months."
About MotorSports Emporium Inc.
MotorSports Emporium Inc. is a fast-track, multifaceted and diversified company in the motor sports industry targeting INDY, NASCAR, Formula 1, and other racing series, spectators, classic car, and high-performance auto enthusiasts, professional and amateur mechanics, and discriminating consumers in search of high-quality auto parts and accessories. MotorSports Emporium reaches consumers through mass market retailers, auto parts suppliers, home television shopping networks, infomercials, industry and consumer trade shows, and consumer direct advertising (television, magazine and Internet). For more information, visit www.motorsportsemporium.com.
About Waterless Wash & Wax
Named after Indy Pro Series driver Arie Luyendyk Jr. and his father, two-time Indy 500 winner Arie Luyendyk. A complete wash and wax in 15 minutes without using water. Designed to clean and protect automobiles, watercraft, RVs and motorcycles. Contains high-performance cleaning agents that lift away light soil leaving a protecting Carnauba wax finish. Waterless application, complete solution, long-lasting protection, easy to store, low cost, no mess or hassle, safe for any car, truck, RV, motorcycle and watercraft. No dry spots or streaks. One can washes five cars. Visit www.cleancarkit.com for more information.
-------------------- Goldorak
Deficit spending is simply a scheme for the ‘hidden’ confiscation of wealth. Gold stands in the way of this insidious process. It stands as a protector of property rights.
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mm50.. 0.0025 S 10:42 R 0,0019 0,0017 0,0018 5 x 5 21 000 0,0019
-------------------- Goldorak
Deficit spending is simply a scheme for the ‘hidden’ confiscation of wealth. Gold stands in the way of this insidious process. It stands as a protector of property rights.
IP: Logged |
SCOTTSDALE, Ariz., Jul 31, 2006 (BUSINESS WIRE) -- MotorSports Emporium Inc. (MSEP) announced today the company has retained the services of national retail merchandising experts Eric and Kevin Steiner to lead the placement of product into retail stores.
Eric and Kevin Steiner are vice presidents of Quadriga MotorSports, a wholly owned subsidiary of MotorSports Emporium Inc. The Steiners shall focus exclusively on growing awareness and placing products in the stores for the Arie Luyendyk Waterless Wash and Wax product line. As with TV shopping channel consultant (RJE Associates), the Steiners receive commission based on sales.
"We are very fortunate to have the operational and sales expertise of both Eric and Kevin Steiner. Their 15-plus-year successful history of working with some of the largest national and international retailers will be a significant asset to our company, and present multiple opportunities for our Arie Luyendyk product line," said David Keaveney, president and CEO of MSEP.
Since 1989, Eric and Kevin Steiner were exclusive sales agents for TWC Enterprises Ltd., selling the patented ExpresSIT Lounge Chair, negotiating an exclusive manufacturing contract between TWC Enterprises and Shen-Tai Industry Co. (the largest outdoor furniture manufacturer in the world). The Steiners acquired sales accounts in the United States and Europe to include Hammacher Schlemmer, The Sharper Image, Target, Spiegel, Popular, Overton's, etc. Other successes include being the U.S. sales agents for Gracious Living, selling resin outdoor furniture and housewares, introduced Gracious Living products (Canadian manufacturer) to the United States, and acquired and managed national retail accounts in the United States, including Sam's Club, Lowe's, Fleming Cos., Venture Stores, Safeway, Eagle and Bi-Mart. Additionally, the Steiners have been the exclusive sales agents for Sunshine Home Products, selling plastic storage containers and plastic housewares, increased sales revenue from under $1 million to more than $40 million in only three years, and acquired and managed national retail accounts in the United States with Wal-Mart, Kmart, Home Depot and Costco. The Steiners have extensively participated in the development of new product designs and business development for companies just like Quadriga MotorSports.
"Without question, the Steiners have the experience, reputation and connections with many well-known retailers that could place our Waterless Wash and Wax product on the shelves of many well-known mass merchants," said Keaveney. "With sales experts focusing on TV shopping channels (RJE Associates) and global retailers (Steiner's), MSEP management can concentrate on the ongoing growth of our businesses," continued Keaveney.
About MotorSports Emporium Inc.
MotorSports Emporium Inc. is a fast-track, multi-faceted and diversified company in the motor sports industry targeting INDY, NASCAR, Formula 1 and other racing series, spectators, classic car and high-performance auto enthusiasts, professional and amateur mechanics, and discriminating consumers in search of high-quality auto parts and accessories. MotorSports Emporium reaches consumers through mass market retailers, auto parts suppliers, home television shopping networks, infomercials, industry and consumer trade shows, and consumer direct advertising (television, magazine and Internet). For more information visit www.motorsportsemporium.com .
This news release may include forward-looking statements within the meaning of section 27A of the United States Securities Act of 1933, as amended, and section 21E of the United States Securities and Exchange Act of 1934, as amended, with respect to achieving corporate objectives, developing additional project interests, the company's analysis of opportunities in the acquisition and development of various project interests and certain other matters. These statements are made under the "Safe Harbor" provisions of the United States Private Securities Litigation Reform Act of 1995, and involve risks and uncertainties which could cause actual results to differ materially from those in the forward-looking statements contained herein.
SOURCE: Motorsports Emporium Inc.
MotorSports Emporium Inc., Scottsdale David Keaveney, 480-596-4002 davidk*motorsportsemporium.com
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