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R.A.
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Press Release Source: PhotoChannel Networks Inc. and Wal-Mart Canada Corp.


Wal-Mart Canada and PhotoChannel Networks Inc. Launch State-of-the-Art PhotoBooks
Wednesday August 9, 8:00 am ET


PhotoBooks feature new flash rendering technology


VANCOUVER, BRITISH COLUMBIA--(MARKET WIRE)--Aug 9, 2006 -- PhotoChannel Networks Inc. (TSX VENTURE:PNI.V - News)(OTC BB:PHCHF.OB - News) ("PNI" or "PhotoChannel"), the leading innovator in online digital media solutions for retailers, in conjunction with Wal-Mart Canada, has launched PhotoBooks, a state-of-the-art photo product that gives customers the ability to create exquisite "coffee table" books using their favourite images through the Wal-Mart PhotoCentre Online website.
This new service is now available at Wal-Mart PhotoCentre Online located at www.walmartphotocentre.ca. Customers can easily access the website and create a personalized PhotoBook with their images, including adding text descriptions. Once ordered, the finished product is available for pickup at their favourite Wal-Mart location in just a few days.

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Wal-Mart PhotoBooks are produced on high quality coated paper with premium covers and come in a variety of sizes and styles with binding options ranging from soft covers to professionally bound hard covers in linen, suede and leather. They are printed in a Professional Photo Lab Environment by experienced photographic technicians using Kodak Nexpress technology. Prices start at just $19.97 with many choices of lifestyle themes such as baby, fun and friends.

PhotoChannel's new flash rendering technology sets Wal-Mart PhotoBooks apart from their competition and offers consumers advanced features to create picture perfect memories. "We are very excited to offer our customers products and services which will help enrich their lives," says Tony Hugens, Wal-Mart Manager of Strategic Planning and New Technology. "By providing leading edge products like PhotoBooks we continue to deliver our consumers with one of the best online ordering experiences."

The new PhotoChannel service comes at a time when the photo book industry is surging. It is estimated that over $100 million worth of PhotoBooks will be produced in North America in 2006. "The PhotoChannel PhotoBook application differentiates itself from our competitors by incorporating the latest technology to create a pleasing experience for the consumer as they craft their photo book," says Peter Fitzgerald, Chairman & CEO, PhotoChannel Networks Inc. "PhotoBooks are a great way to share stories and memories with the ones you love and they make a fantastic present for all occasions. We anticipate that all of our prestigious clients will soon offer this service to their consumers."

About PhotoChannel- Founded in 1995, PhotoChannel operates PNI Digital Media to provide services for major retailers, wireless carriers and content providers. The PNI Digital Media Platform connects consumer ordered digital content with retailers that have on demand manufacturing capabilities for the production of merchandise. Currently PNI Digital Media generates transactions for retailers and their thousands of locations across North America, including Wal-Mart Canada, CVS/pharmacy, Eckerd Drugs and Costco Canada. For more information please visit www.pnidigitalmedia.com.

About Wal-Mart Stores, Inc.: Established in 1994 and headquartered in Mississauga, Ontario, Wal-Mart Canada operates a growing network of 278 outlets nationwide. In recent years more than 100 Canadian communities have lobbied or petitioned to have a Wal-Mart built in their towns. The company employs more than 70,000 Canadians and has been ranked one of Canada's best employers four out of the past five years by international human-resources firm Hewitt Associates and Report on Business Magazine.


Contact:
Contacts:
PhotoChannel Networks Inc.
Mr. Kyle Hall
(604) 893-8955 ext.313

PhotoChannel Networks Inc.
Ms. Niti Maini
(604) 893-8955 ext.313
nmaini*photochannel.com

PhotoChannel Networks Inc.
Investor Information
1-866-345-0115
http://www.pnidigitalmedia.com

Wal-Mart Canada
Christi Davis Gallagher
communications manager, special projects
(905) 821-2111, ext. 4042
(905) 821-6828 (FAX)
christi.gallagher*wal-mart.com
http://www.walmartphotocentre.ca



--------------------------------------------------------------------------------
Source: PhotoChannel Networks Inc. and Wal-Mart Canada Corp.

Posts: 819 | Registered: Apr 2006  |  IP: Logged | Report this post to a Moderator
R.A.
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It' up but the volume is stuck at 149 000...

The news are excellent.

Posts: 819 | Registered: Apr 2006  |  IP: Logged | Report this post to a Moderator
R.A.
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This one closed at +1.50% with a volume of 1,723,146, I would have expected more coming from that PR involving Wal-Mart.
Posts: 819 | Registered: Apr 2006  |  IP: Logged | Report this post to a Moderator
   

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