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Press Release Source: Rudy 45
Net Revenues of $2.5 Million to $4 Million Expected From Rudy 45's Acquisition of EDI Marketing Tuesday June 13, 5:00 am ET
EDIM Is Sole Marketing Company for Early Detect's Successful Line of Self-Test Healthcare Products
SANTA MONICA, CA--(MARKET WIRE)--Jun 13, 2006 -- Business Development Company Rudy 45 (Other OTC:RDYF.PK - News) announced that its recent acquisition of EDI Marketing (EDIM) is expected to generate net revenues in the range of $2.5 Million to $4 Million. EDIM serves former parent company Early Detect International (EDI) for all sales and marketing contracts with respect to EDI's integrated line of in-home self-testing healthcare diagnostic products. These contracts are estimated to result in gross revenues of between $35 to $40 million dollars.
Early Detect develops, manufactures, and markets an integrated line of in-home self-testing healthcare products ("EDI Testing Products"). These products, which include test kits for pregnancy, ovulation, blood glucose, prostate colon health, blood alcohol levels, and cholesterol, along with many others, are part of the growing home-based in vitro diagnostic industry. EDI Marketing is the marketing company for EDI and its EarlyDETECT(TM) products, which are already currently available at Shoppers Drug Mart, Pharmaprix (Canada's largest pharmacy chain), and in CVS Stores.