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Last time news like this came out it ran hard up to $1.30??? or so I think...Thanks R.A for the heads up...
-------------------- I teach in the middle of a cornfield-Do your own DD and don't base your investments on my opinions Posts: 599 | From: AmishLand, PA | Registered: Jan 2006
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Bravo! Foods Announces CCE Expands Distribution Channels for Bravo! Flavored Milk Products Friday April 21, 8:30 am ET
NORTH PALM BEACH, Fla., April 21 /PRNewswire-FirstCall/ -- Bravo! Foods International Corp. (OTC Bulletin Board: BRVO - News), a brand development and marketing company that manufactures, promotes and distributes vitamin- fortified, flavored milk drinks and other beverages, announced today that Coca-Cola Enterprises Inc. ("CCE") is expanding the channels in which CCE will distribute Bravo! milk products. The new channels of distribution include grocery stores, drug stores and mass merchandisers
Bravo! Foods entered into a distribution agreement with CCE in August 2005 which provides for the distribution of the company's flavored milk products in the United States as well as Canada and some international locations. The agreement specifies that CCE would implement its distribution of Bravo! milk products on a ramp up basis. Prior to today's announcement, CCE distributed the company's products to convenience stores, schools, colleges, vending machines, bodegas, delis and hospitals. The addition of groceries, drug stores and mass merchandisers, which are major channels of distribution, coincides with the expected increase in Bravo!'s manufacturing capacity. The Company is currently on schedule to increase production from 2.5 million units per month to 7.5 million units per month by July at its co-packer, Jasper Products' facility.
Roy Warren, Bravo! Chief Executive Officer commented, "We are pleased that CCE will increase the channels of distribution of Bravo!'s milk products to coincide with the increase in our manufacturing capacity." He added, "The addition of these new channels of distribution is significant for Bravo! as the grocery, drug and mass merchandisers are extensive distribution channels."
Hal Kravitz, CCE's Chief Revenue Officer commented, "We are excited about bringing Bravo! milk products to these new distribution channels. Bravo! Slammers are key products that will further enable CCE to broaden our total beverage portfolio for our customers. We intend to expand distribution channels as Bravo! increases production capacity."
About the Bravo! Foods International
Bravo! Foods International Corp. develops, brands, markets, distributes and sells nutritious, flavored milk products throughout the 50 United States, Great Britain and various Middle Eastern countries. Bravo!'s products are available in the United States and internationally through production agreements with regional aseptic milk processors and are currently sold under the brand names Slammers® and Bravo!(TM). Bravo!'s Slammers® products are available nationwide in popular chains such as: 7-Eleven, A&P, Dutch Farms, Giant Food Stores, Jewel, Kings, Pathmark, Safeway, Sam's Club, Shaw's, ShopRite, Speedway, SuperTarget, Unified, Waldbaums and Walgreens.
Many of Bravo! Foods' Slammers® lines of shelf-stable, single-serve milk drinks are co-branded through exclusive partnerships with Masterfoods, a division of Mars Incorporated.
On November 1, 2005, Coca-Cola Enterprises, Inc. began distribution of the Slammers® Masterfoods line, as well as the Bravo!'s Slim Slammers® and Pro Slammers(TM) products, under a Master Distribution Agreement with Bravo!.
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