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First, came the worldwide rights -- and today, the world-class lefts and rights -- as CirTran Corp. (OTCBB: CIRT) announced it has joined forces with former heavyweight champion Evander Holyfield to market and promote "The Real Deal Grill(TM)," a new electric indoor/outdoor cooking product to be sold via TV infomercials.
CirTran, an international full-service contract manufacturer of IT, consumer and consumer electronics products, said that Holyfield, the only four-time heavyweight champion of the world, will put the gloves on again by putting his name on the new grill, and starring in TV infomercials to promote it and launch sales worldwide.
CirTran said it contracted with the former champion's company, Holyfield Management Inc., of Georgia, for his services to promote the product, and to film a series of TV infomercials featuring Holyfield and The Real Deal Grill, which are scheduled to be filmed in Florida next month.
The former champ said he was "very excited to have a great product he truly believed in bringing my fans -- and fans of great good -- around the world."
"In business, just like in my boxing career, I plan to put in the effort needed to make The Real Deal Grill the champion we all want it to be," Holyfield said.
A Winning Combination!
"When CirTran obtained the marketing and distributing rights to the grill for the U.S., Canada, Japan and South America late last year, we were very excited," said Trevor M. Saliba, the company's executive vice president of worldwide business development.
"Now, with the Champ in our corner, all I can say is 'Wow!' What a great winning combination Evander and The Real Deal Grill will be," he said.
"A Great Meal from The Real Deal"
"When Evander began his boxing career, he quickly earned -- and always lived up to -- the nickname, 'The Real Deal'," said Saliba. "Now, for the first time, Evander's fans and anybody else who just loves good food will be able to get 'a great meal from The Real Deal Grill!'"
Manufactured in China by CirTran-Asia, which specializes in the direct response, sold-on-TV marketplace, the grill is the first proprietary product to be engineered, manufactured and marketed by CirTran. It was designed and patented by Charles Ho, president of CirTran-Asia, and comes with a deluxe stand and multiple interchangeable cooking surfaces, and many other add-on items also available, making it the must-have grill from camping in the mountains, to tailgating, to grilling at home.
CirTran said it will initially market The Real Deal Grill via televised infomercial and print ads featuring Holyfield with its marketing partner, Reliant International, a direct response industry pioneer responsible for more than $3 billion in successful product launches, as well as use Internet media outlets, and the marketing efforts of its strategic partners worldwide.
"Some of the most popular consumer products in the world are those originally seen on infomercials," Saliba. "Now, together with Evander, we're setting our sights on becoming champions of the indoor/outdoor grill world with this great product."
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CirTran Sets Dates to Film Infomercials with Evander Holyfield As Start of Program Launch for $30 Million 'The Real Deal Grill' Contract Monday April 24, 3:37 pm ET
SALT LAKE CITY--(BUSINESS WIRE)--April 24, 2006--CirTran Corp. (OTCBB: CIRT - News) announced that former world heavyweight champion Evander Holyfield will film infomercials for "The Real Deal Grill(TM)," a new electric indoor/outdoor cooking product to be sold via TV infomercials, on May 18 and 19 in Florida. ADVERTISEMENT
Last week, CirTran announced a contract valued at $30 million with Harrington Business Development (HBD) of St. Petersburg, Fla., as the exclusive manufacturer of the grill, and an agreement with Holyfield to serve as its TV spokesperson.
The Real Deal Grill is an electric indoor cooking product, complete with a deluxe stand and three interchangeable cooking surfaces. It will be manufactured exclusively by CirTran-Asia, a CirTran subsidiary specializing in designing and building products for the global direct response industry.
Bring on the Champ
"We are very excited to be working with Evander and with HBD to promote and sell The Real Deal Grill," said Trevor Saliba, executive vice president of worldwide business development for CirTran. Saliba said that the infomercials, which will be filmed on May 18 and 19, will initially be used to market The Real Deal Grill on TV in the United States, Canada, South America and Japan.
About CirTran Corp.
Founded in 1993, CirTran Corp. (www.CirTran.com) is a premier international full-service contract manufacturer. Headquartered in Salt Lake City, its ISO 9001:2000-certified, non-captive 40,000-square-foot manufacturing facility is the largest in the Intermountain Region, providing "just-in-time" inventory management techniques designed to minimize an OEM's investment in component inventories, personnel and related facilities, while reducing costs and ensuring speedy time-to-market. In 1998, CirTran acquired Racore Technology (www.racore.com), founded in 1983 and reorganized as Racore Technology Corp. in 1997. In 2004, it formed CirTran-Asia as a high-volume manufacturing arm and wholly owned subsidiary, with its principal office in ShenZhen, China. CirTran-Asia operates in three primary business segments: high-volume electronics, fitness equipment and household products manufacturing, focusing on the multibillion-dollar direct response industry.
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.
All trademarks are properties of their respective owners.
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First, came the worldwide rights -- and today, the world-class lefts and rights -- as CirTran Corp. (OTCBB: CIRT) announced it has joined forces with former heavyweight champion Evander Holyfield to market and promote "The Real Deal Grill(TM)," a new electric indoor/outdoor cooking product to be sold via TV infomercials. 
