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Royal Consumer Products Introduces Inkjet Glow-in-the-Dark Photo Quality Paper ''Powered by Brightec'' at CompUSA(R) Tuesday October 18, 8:15 am ET Royal Consumer Products, LLC launches Geographics(R) PhotoGlo(TM) inkjet paper "Powered by Brightec" chain wide at CompUSA(R)
SOUTH NATICK, Mass.--(BUSINESS WIRE)--Oct. 18, 2005-- Advanced Lumitech, Inc., d/b/a Brightec ("Brightec") (ADLU.PK), creator of the world's first photographic-quality, patented, glow-in-the-dark paper, today announced that Royal Consumer Products, LLC, of Norwalk, CT, is launching a new line of PhotoGlo photo quality glow-in-the-dark inkjet papers utilizing Brightec's technology. Marketed under the Geographics® brand, this new line of glow-in the-dark inkjet photo papers features 4x6 sheets (5 sheets/pack) and 8.5x11 sheets (3 sheets/pack) that glow longer and with clearer images than any other comparable product, creating a stunning backlit effect. ADVERTISEMENT
Geographics PhotoGlo inkjet paper is being launched at more than 250 CompUSA stores nationwide. This new offering represents Royal Consumer Product's second product group "Powered by Brightec". Geographics' PhotoGlo inkjet papers join a poster board offering using Brightec technology recently introduced by Royal Consumer Products at two other nationwide chains, marketed under the RoyalBrites brand.
"The demand for new types of graphic print media, especially those for digital photography is growing very fast and represents a great market opportunity," said Richard Repecki, General Manager for Royal Consumer Products. "By introducing Geographics PhotoGlo inkjet paper to CompUSA consumers, we are achieving our mission of continually delivering new and inventive paper products with the first photographic-quality inkjet media that truly glows in the dark.
"Brightec has really raised the bar for glow-in-the-dark quality," Repecki continued. "Offering Geographics PhotoGlo inkjet paper products that are 'Powered by Brightec' provide our customers with a glow-in-the-dark experience that will outshine anything they have seen to date."
"We are thrilled to be able to bring Brightec's glow-in-the-dark magic to another Royal Consumer Products branded product. This is a wonderful opportunity for us to grow our market awareness while making 'Powered by Brightec' products more widely available to consumers", said Patrick Planche, CEO of Brightec. "It is great to have this launch happening just in time for the holiday season especially at CompUSA, which offers a comprehensive line of inkjet papers for digital imaging professionals and amateurs".
About CompUSA
CompUSA, Inc., a Dallas-based company, is one of the nation's leading retailers and resellers of technology products and services. CompUSA currently operates more than 250 locations in more than 90 major metropolitan markets across the United States and Puerto Rico. In addition, CompUSA's Web site offers an assortment of more than 170,000 items. Visit them at www.compusa.com.
About Royal Consumer Products
Royal Consumer Products, LLC, a subsidiary of Mafcote, Inc. is an industry-leading manufacturer and marketer of high-quality paper, packaging and converted paper products. Royal Consumer Products offers a full line of paper products for home, office and the food service industry, as well as customized folding cartons for a wide range of end uses. The company sells its consumer paper offerings under retail store brands as well as several of its own widely known brands, including Geographics®, RoyalBrites®, PolarBrites®, Royal Lace and Sonburn® to major mass market retailers, office superstores, club and chain drug stores. For more information on Royal Consumer Products, please visit www.mafcote.com.Posts: 5120 | Registered: Jun 2004
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