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cbrf2
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Mbap ran hard all last week and seems to do so this week, well so far into Monday, [Big Grin] .

First PR after the bell on Friday

2005-08-19 17:34:56
B: Mobile Assets announces mobile entertainment division Market forecasters have predicted a boom in mobile entertainment ( PRNewswire-FirstCall )

--------------------------------------------------------------------------------


LAS VEGAS, Aug 19, 2005 /PRNewswire-FirstCall via COMTEX/ -- Mobile Assets
Corp. (MBAP: OTCPK) announced today that it is forming a new operating division
to focus on acquiring and distributing content for global mobile entertainment.

Commenting on the mobile entertainment market opportunity, Mobile Assets Vice
President for Marketing, Garth Douglas said, "It would be a mistake to assume
that mobile gaming is the only entertainment "game" in town. It is a giant
market but in the strategic timeframe it will be dwarfed by other entertainment
venues such as videos and music. It's important for Mobile Assets to understand
the topography of the entire entertainment market and build a strong portfolio
of products and services for all major entertainment market segments. We plan to
leverage our existing entertainment inventory while we aggressively build our
entertainment portfolio. Today's announcement is very important to the strategic
success of Mobile Assets".

Peter Zmudzki, President stated, "Mobile entertainment is a huge market.
Depending on which market forecast you consult, the estimates are in the range
of 5 billion to 11 billion dollars until 2005-2007. Since early 2000, the market
has grown by 10,000 percent up to now. Entertainment has evolved from TV, the
computer and Internet to mobile handsets. Mobile entertainment has the advantage
that it is very pervasive. The pervasive success of ringtones has obviously
contributed to the recent excitement. The latest report suggests that the
downloadable ringtone market will double to US$4 billion by 2008."

Research firm Informa Telecoms & Media estimates global mobile games revenues
will be worth $2.6bn by the end of 2005, up $1.3bn from last year. Informa
forecasts that by 2010 the global mobile games market will be generating annual
revenues of $11.2bn.

In-Stat/MDR believes that mobile gaming, while remaining a niche market, will
continue its rise as a key contributor to wireless data usage and revenues. The
high-tech market research firm estimates that by 2009, mobile gaming services in
the United States will generate US$1.8 billion annually, or approximately 4.4%
of total wireless data revenues. Additionally, by 2009, 78.6 million wireless
subscribers in the United States will play mobile games, and gaming downloads
will increase more than tenfold from 2003 levels.

About Mobile Assets Corporation

Mobile Assets (OTCPK: MBAP) is an emerging company creating scalable and global
mobile technologies and applications through aggregation and development. The
company has expertise in mobile content marketing and distribution and intends
to leverage that expertise into delivering strategically valuable mobile
applications, content, and services to the market in unique ways to acquire and
retain consumer Clients. For more information about Mobile Assets, visit its
website www.mobileassetscorp.com or e-mail the company at
info@mobileassetscorp.com.

Forward-Looking Statements:

This press release contains forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933, as amended, and section 21B of the
Securities and Exchange Act of 1934, as amended. Readers are cautioned not place
undue reliance on these forward-looking statements, which are only predictions
and only speak as of the date hereof. Forward-looking statements usually contain
the words "estimate", "anticipate", "believe", "plan", "expect", or similar
expressions and are subject to numerous known and unknown risks and
uncertainties. These risks and uncertainties could cause the Company's actual
results to differ materially those indicated in the forward- looking statements.

SOURCE Mobile Assets Corporation


CONTACT: Investor Relations Contact: Capital Growth Advisors, (954) 453-1171

URL: http://www.prnewswire.com
www.prnewswire.com

Copyright (C) 2005 PR Newswire. All rights reserved.

-0-


KEYWORD: Nevada
INDUSTRY KEYWORD: TLS
SUBJECT CODE: ECO

--------------------
"I sell ice in the winter, i sell fire in hell, I AM A HUSTLA, BABY, i sell water to a well!"

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cbrf2
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2nd PR

2005-08-19 16:00:36
B: Mobile Assets signs Hybrid Strategies to impact $1.8 billion US mobile gaming market ( PRNewswire-FirstCall )

--------------------------------------------------------------------------------


LAS VEGAS, NV, Aug 19, 2005 /PRNewswire-FirstCall via COMTEX/ -- Mobile Assets
Corp. (MBAP: OTCPK) announced today that it has signed an exclusive Letter of
Intent with Hybrid Strategies Corporation to enhance development of its
"Predictive Intelligence Technologies" for mobile technology applications.
Mobile Assets intends to capture a major chunk of the gaming entertainment
market by revolutionizing through personalization of gaming applications for
mobile users.

About Hybrid Strategies

From its offices at the National Research Council Canada - Institute of
Information Technology, Hybrid Strategies (www.hybridstrategies.com) creates
tools and applications with integrated reasoning abilities, combining them with
the specific knowledge and needs of industry partners. The Company has created a
Hybrid Intelligent System (named Monica) with branches that can be trained in
various disciplines allowing Hybrid's unique technology to be sold as services
globally.

Founder and CEO of Hybrid Strategies Sophie Hofbauer, stated; "Predictive
Intelligence (PI) technologies are a quantum leap forward from Artificial
Intelligence attempts of the past. For example, PI technologies in a mobile game
will be able to 'clone' the player's behavior and alter the game in process to
provide situational experiences that precisely meet the player's satisfaction.
Another example might be cell phones that learn their owner's buying habits,
notifying the owner of sales discounts on preferred retail items as the owner
enters the store. Lastly, imagine the capabilities of PI in mobile gaming
applications."

The Mobile Gaming Market

In-Stat/MDR, a high-tech market research firm, believes that mobile gaming,
while remaining a niche market, will continue its rise as a key contributor to
wireless data usage and revenues. The firm estimates that mobile gaming services
in the United States will generate $1.8 billion annually, or approximately 4.4
percent of total wireless data revenues, by 2009. Additionally, by 2009, 78.6
million wireless subscribers in the United States will play mobile games, and
gaming downloads will increase more than tenfold from 2003 levels.

Mobile Assets President and CEO Peter Zmudzki remarked, "Predictive Intelligence
capability inserted into mobile applications, especially gaming, has the
potential to revolutionize the industry. I cannot overemphasize the importance
of this breakthrough technology to the entire mobile industry. With exclusive PI
technology, I believe Mobile Assets will become the top strategic 'player' in
the mobile gaming market. At fulfillment, Mobile Assets will have a proprietary
technology that may be used by all mobile game developers."

About Mobile Assets Corporation

Mobile Assets (OTCPK: MBAP) is an emerging company creating scalable and global
mobile technologies and applications through aggregation and development. The
company has expertise in mobile content marketing and distribution and intends
to leverage that expertise into delivering strategically valuable mobile
applications, content, and services to the market in unique ways to acquire and
retain consumer Clients. For more information about Mobile Assets, visit its
website www.mobileassetscorp.com or e-mail the company at
info@mobileassetscorp.com.

Forward-Looking Statements:

This press release contains forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933, as amended, and section 21B of the
Securities and Exchange Act of 1934, as amended. Readers are cautioned not place
undue reliance on these forward-looking statements, which are only predictions
and only speak as of the date hereof. Forward-looking statements usually contain
the words "estimate", "anticipate", "believe", "plan", "expect", or similar
expressions and are subject to numerous known and unknown risks and
uncertainties. These risks and uncertainties could cause the Company's actual
results to differ materially those indicated in the forward- looking statements.

SOURCE Mobile Assets Corporation


CONTACT: Investor Relations Contact: Capital Growth Advisors, 1-954-453-1171

URL: http://www.prnewswire.com
www.prnewswire.com

Copyright (C) 2005 PR Newswire. All rights reserved.

-0-


KEYWORD: Nevada
INDUSTRY KEYWORD: TLS

--------------------
"I sell ice in the winter, i sell fire in hell, I AM A HUSTLA, BABY, i sell water to a well!"

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