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Malloy
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International Sports and Media Group Aligns with Champ Thai Inter Beverage to Manufacture and Distribute Both PSV and PSG Energy Drinks

Tuesday , June 28, 2005 06:00 ET

LOS ANGELES, Jun 28, 2005 (BUSINESS WIRE) --International Sports and Media Group (OTCBB:ISME), a diversified Sports and News Marketing and Communications firm, announced today its plan to partner with Champ Thai Inter Beverage Co.,Ltd for the manufacturing and assistance in distribution of PSG/PSV Energy.

Champ Thai Inter Beverage Co., Ltd is currently established in the Thailand and has a strong network of distributors and retailers in the Asian and European regions where PSG and PSV Energy will be distributed and sold. Champ Thai Inter Beverage Co.,Ltd knowledge and past experience in the industry will prove to be invaluable to ISME since Champ Thai Inter Beverage Co.,Ltd will manufacture the product and ship into the ports of Holland and France.

Both PSG and PSV Energy are planning to be released this August as the new season kicks off in Europe. The drinks will be sold in a number of retail outlets including Stadiums, Gas stations, local markets and other local venues will be used to sell the product.

Yan Skwara, President of ISME, said, "We are very pleased to announce that we are moving forward aggressively with Champ Thai Inter Beverage Co.,Ltd on launching PSG and PSV Energy Drinks after signing a deal with them in November of last year. Producing and Manufacturing in Thailand over Europe made the best business sense due to the fact that production will be in USD as opposed to Euros which is valued much higher than the dollar is at present. Shipping costs are very reasonable from Thailand and we expect to be a very competitively priced product over many of our competitors. Many professional teams have contacted us as they see the revenue generated by such drinks can be enormous and we anticipate to tap further into this energy drink niche more in the future with select key signings."

Lerson Pattanasuk, Executive Director of Champ Thai Inter Beverage Company stated, "We are happy to be moving forward with ISME on these two energy drink projects as they are both quality teams with a large fan base. We plan to use our knowledge and presence in the industry to make PSG and PSV Energy as successful as possible."

About International Sports and Media Group

International Sports and Media Group is a sports and news marketing communications firm focused on increasing brand awareness using its expertise in the sports and media sectors, with services including marketing, product development, branding, corporate communications, public relations, hospitality, sponsorship and the new Premium Text Messaging Sport and Media marketing programs from Smart SMS. For more information on the Company, please visit www.ismg.info, www.ussocceruk.com, www.soccertv.tv.

About Champ Thai Inter Beverage:

Champ Thai Inter Beverage Co., Ltd. is one of Thailand's leading beverages supplier in various types such as energy drink, fruit juice, coconut products, iced coffee and tea and other functional drinks i.e. 5% alcoholic ready to drink etc. Our production facilities have equipped the most advanced technology in the world with high capacity and international quality standard such as ISO 9000, HACCP, GMP, Halal etc. For more information on the Company, please visit www.champthai.com.

Safe-Harbor Statement

This press release contains statements (such as projections regarding future performance) that are forward-looking statements as defined in the Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those projected as a result of certain risks and uncertainties, including but not limited to those detailed from time to time in the Company's filings with the Securities and Exchange Commission.

SOURCE: International Sports and Media Group

International Sports and Media Group
Yan Skwara, 858-488-7775 ext. 204
Yskwara@aol.com
or
Wrangyer
http://www.wrangyer.com/

Copyright Business Wire 2005

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Malloy
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Printing .012, big chart resistance point...no resistance after that if we break.

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Malloy
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Malloy
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1MM left at .012

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Malloy
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Malloy
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2x avg volume...would be nice to get that volume going for a couple of days

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Malloy
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Malloy
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fwiw, Stock Watch from WillyWizzard.
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Malloy
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Very unusual early volume.

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Malloy
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