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Shelron Group Takes ActivShopper to New ROI Opportunities Friday March 18, 10:25 am ET - Initial Results from Keyword Advertising are Encouraging
NEW YORK, March 18 /PRNewswire-FirstCall/ -- The Shelron Group, Inc. (OTC BB: SHRN - News), a leading provider of e-commerce software, today announced that it has established an in-house search engine marketing department to capitalize on the major revenue opportunities that ActivShopper has been generating. For the past few months, Shelron conducted intensive test trials of keyword advertising in major search engines. The Company will carry this experience forward, not only in the US market, but in Europe, as well.
In establishing the new department, Shelron has begun hiring professionals with extensive experience in the area of Internet advertising for work in the corporate headquarters in New York.
"We have found that keyword advertising in search engines brings the most effective ROI for ActivShopper," noted Eliron Yaron, Chairman of Shelron Group, Inc. "The initial experience gained from our trial ad campaigns is very positive and we look forward to translating that into significant growth opportunities over the coming months."
About ActivShopper
ActivShopper is a free software download that scans, locates and compares prices for an item that a consumer selects at an e-commerce site. Once the item is selected, ActivShopper finds the lowest prices for that item. In other words, if it is less expensive elsewhere, ActivShopper will find it, saving the consumer money. When activated, the ActivShopper toolbar automatically displays information above the browser's main window, allowing the consumer to use the Internet without interfering. ActivShopper eliminates browsing comparative shopping sites and trying to understand complex comparative tables. No more jumping from site to site in order to find the best prices. You get the best prices on your browser instantly. In addition, ActivShopper's free text search, available directly from the toolbar or from http://search.activshopper.com, allows the user to search for millions of products even when the automatic comparison feature is not in use.
ActivShopper is headquartered in New York City. For more information about ActivShopper, visit www.activshopper.com.
About Shelron Group
Shelron Group Inc. develops business intelligence (BI) software e-commerce advertising and comparative shopping software products and services. The company's stock is publicly traded on the OTC Bulletin Board under the symbol SHRN.
Safe Harbor Statement This press release may include certain statements that are not descriptions of historical facts, but are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities and Exchange Act of 1934. These forward looking statements may include the description of our plans and objectives for future operations, assumptions underlying such plans and objectives and other forward looking terminology such as "may," "expects," "believes," "anticipates," "intends," "expects," "projects," or similar terms, variations of such terms or the negative of such terms. Such information is based upon various assumptions made by, and expectations of, our management that were reasonable when made but may prove to be incorrect. All of such assumptions are inherently subject to significant economic and competitive uncertainties and contingencies beyond our control and upon assumptions with respect to the future business decisions which are subject to change. Accordingly, there can be no assurance that actual results will meet expectations and actual results may vary (perhaps materially) from certain of the results anticipated herein.
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