LOS ANGELES, Jan 06, 2005 /PRNewswire-FirstCall via COMTEX/ -- Bluetorch Inc. (OTC Bulletin Board: BTOR), announced today that one of its portfolio companies, Total Sports Distribution Inc. has signed an agreement with the Orange County Museum of Art for TSABrand (True Skate Apparel(R)) to sponsor Beautiful Losers, an exhibition that celebrates contemporary art and street culture. The exhibition will run from February 6, 2005 through May 15, 2005.

Orange County Museum of Art Director Dennis Szakacs stated, "This exhibition celebrates the extraordinary creative and cultural influence of underground youth subcultures. Skateboarding, graffiti, and punk have had an amazing impact on everything from fashion and music, to literature and film, and have inspired an important generation of young artists. We are delighted that an authentic skate brand like TSABrand is sponsoring the Orange County presentation of this exhibition."

In addition to presenting works by more than fifty artists working in all media, Beautiful Losers will include album covers, skateboards, and "zines" that reveal the vitality of skateboarding and street culture and their expanding influence. Beautiful Losers: Contemporary Art and Street Culture is organized by the Yerba Buena Center for the Arts in San Francisco and the Contemporary Arts Center in Cincinnati.

The Orange County Museum of Art is the premier visual arts museum in Orange County, California. Located one hour south of Los Angeles, the museum's main facility is located in Newport Beach, and the museum operates the Orange Lounge, a new media space at South Coast Plaza in Costa Mesa. Beautiful Losers will take place at both locations. The museum's program of dynamic solo exhibitions and landmark group shows links historical and contemporary art, bridges local and global perspective, and embraces a broad array of cultural activities and media. The museum is dedicated to engaging diverse audiences by providing creative commentary and illuminating dialogue on issues in our society through the arts.

Mark Connors, President of Total Sports Distribution LLC (TSABrand
apparel)
stated, "We are privileged to have TSABrand as the primary sponsor of the Beautiful Losers exhibit. Street culture and skateboarding have always been intertwined and we are glad to have the opportunity to give back to this creative community."

About Bluetorch Inc.

Bluetorch Inc. is an emerging extreme sports company that is rapidly establishing itself as a one-stop shop in the extreme sports industry with a multi-branded portfolio. Bluetorch Inc. presently markets and wholesales the Bluetorch(TM), TSABrand (True Skate Apparel(R)), Airwalk(R) and Island
Tribe(R)
branded apparel lines through three subsidiary companies; Total Sports Distribution Inc., Unboxed Distribution Inc. and Island Tribe Inc. Beyond apparel, the Company's goal is to translate the Bluetorch name into a complete lifestyle company focusing on an eclectic array of products for the core extreme sports enthusiast.

The TSABrand (skate) and Island Tribe (surf) apparel lines are targeted to the core and specialty shops while the Airwalk apparel is targeted to the mid-tier department store and sporting goods channels.

Management has a well-defined growth strategy focused on licensing, product diversification, and a marketing program that encompasses the entire spectrum of the extreme sports community. The Company's management philosophy is based on establishing sound fundamentals, which over time will produce shareholder value. The business model is directed towards the extreme sports arena, one of the fastest-growing segments in both the sporting goods and apparel industries. The business strategy also calls for further acquisitions and/or licensing agreements that can contribute to an expansion of distribution channels, which in turn can contribute growth in revenues and earnings. For more information or to stay updated on the Company's progress, visit: www.bluetorchinc.net or www.otcfn.com/btor.

Investor Contact Information: Marge Rohr at (909) 861-3244 or investors@bluetorchinc.net , and Geoffrey Eiten, OTC Financial Network,
(781)
444-6100 x613 or geiten@otcfn.com.

Safe Harbor:

This release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The risks and uncertainties that may affect the operations, performance development and results of the Company's business include but are not limited to fluctuations in financial results, availability and customer acceptance of our products and services, the impact of competitive products, services and pricing, general market trends and conditions, and other risks detailed in the Company's SEC reports.

SOURCE Bluetorch Inc.

CONTACT: Investors, Marge Rohr of Bluetorch Inc.,
+1-909-861-3244, investors@bluetorchinc.net

or Geoffrey Eiten of OTC Financial Network,
+1-781-444-6100, ext. 613,

geiten@otcfn.com, for Bluetorch Inc.

URL: http://www.prnewswire.com

http://www.bluetorchinc.net

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