MEMPHIS, Tenn., Jan 5, 2005 (PRIMEZONE via COMTEX) -- Limelight Media Group,
Inc. (OTCBB:LMMG), a provider of out-of-home digital and promotional networks,
located in Memphis, TN has received permission from the State of Missouri
Division of Alcohol and Tobacco Control to conduct a Test Project for digital
advertising media at the point of sell. The agreement allows Limelight to
present informational digital advertising for alcohol-related products in
grocery stories under strict criteria in the State of Missouri. The Project is
designed to test digital advertising at the point of sale as opposed to
traditional concept of product displays. As a function of the Project, Limelight
agrees to a variety of criteria that will be reported to the Division of Alcohol
and Tobacco Control.

"This is a first of its kind Test Project. Historically, alcohol manufacturers
have been limited to methods to advertise at the point of sale. State Laws are
designed to maintain a level playing field between manufacturers and the various
states have been very reluctant to allow digital advertising that may disrupt
the intent of state statutes. Limelight is very cognizant of the sensitivity the
State of Missouri has toward allowing this Test Project and will be working
closely with the State of Missouri in evaluation of the Test Project. It is our
sincerest appreciation to the State of Missouri for allowing this Test Project,"
stated David V. Lott, President of Limelight Media Group, Inc.

Limelight Media Group, Inc., creates, manages and supports out-of-home digital
advertising and promotional networks. The Company's digital media management
system enables simultaneous delivery of video content to a variety of remote
audiences in real time, allowing for immediate customization of messages through
a centralized network operations center. The company recently began expanding
its efforts to include grocery, retail, restaurant, and the hospitality
industry.

This release includes projections of future results and "forward-looking
statements" as that term is defined in Section 27A of the Securities Act of 1933
as amended (the "Securities Act"), and Section 21E of the Securities Exchange
Act of 1934 as amended (the "Exchange Act"). All statements that are included in
this release, other than statements of historical fact, are forward-looking
statements. Although the management of Limelight believes that the expectations
reflected in these forward-looking statements are reasonable, they can give no
assurance that such expectations will prove to have been correct. Important
factors that could cause actual results to differ materially from the
expectations are disclosed in this release, including, without limitation, in
conjunction with those forward- looking statements contained in this release.

SOURCE: Limelight Media Group Inc

By Staff

CONTACT: Limelight Media Group, Inc. David V. Lott, President 866-887-LIME (5463)