PHOENIX--(BUSINESS WIRE)--SCMI--

MediaMax's new "On-the-Fly" Technology(TM) empowers music CD
buyers to make licensed copies of their favorite music compatible with
a growing list of secure formats and media players.

SunnComm International, Inc. (OTC: SCMI), the creator and provider
of MediaMax, North America's most widely used and accepted copy
management and enhancement technology for audio CDs, announced today
that its upcoming version of MediaMax, Version 5, will include
"on-the-fly" DRM (digital rights management) encoding. SunnComm's
proprietary new technology will enable songs to be moved from a
protected MediaMax audio CD to a consumer's computer and further
enable the consumer to select a secure format that will be compatible
for play on the music player of the consumer's choice.
Until MediaMax (Version 5), CD copy management applications that
involve DRM-protected songs require the content to be previously
encoded on the CD itself in what is referred to as a "second session."
Alternatively, the protected content is made available for download
from a remote music server. According to SunnComm's president, Peter
H. Jacobs, "The MediaMax Version 5 platform creates an environment
where digital information can now be encoded with the required DRM
security information and instantaneously delivered to the consumer's
computer in real time, or 'on-the-fly.' Because this newest version of
MediaMax has rendered obsolete the need to place additional
'pre-protected' copies of each music track on the CD, there will be
more room for music and other bonus features. Also important is the
fact that the labels will eliminate any potential publisher royalty
liability they might incur when a second, protected copy of every
track is placed on the CD as was the case for older copy management
methodologies.
SunnComm's principal consultant, Artie Ripp said, "Based on
millions and millions of commercial MediaMax CDs in the North American
marketplace, it is extremely gratifying to see that our breakthrough
technology has been overwhelmingly accepted by consumers who gave us
extremely high grades for playback reliability and customer
friendliness. MediaMax has proven that its use reduces the
unauthorized practice of 'casual copying' (which occurs when consumers
make illegal additional copies of a CD for friends), and contributes
to a reduction in the week-to-week album sales drop-off rates expected
when new music is initially released. MediaMax is the only CD copy
management and enhancement technology found good enough to be used on
current hit records in the US including recent releases that have made
it all the way to #1 on Billboard's Top 200. SunnComm and MediaMax
were also proud to be part of recent gold and platinum releases as
well."
SunnComm's chief technology officer, Eric Vandewater, adds, "Our
development team has extensively tested and evaluated the "on-the-fly"
encoding technology and I am pleased to report that Version 5 has
performed beyond our expectations in every tested environment to date.
We plan to include our new technology on advances and promotional CDs
this quarter (Q3/04) and are preparing to make it available for
commercial release worldwide in time for the winter holiday season."
SunnComm's MediaMax suite of products delivers security for
digital CD audio along with an enhanced consumer experience that
provides additional bonus content and value-added features available
in a user-friendly multi-media session that is mastered directly on
the audio CD and accessible using a personal computer. Bonus features
include on-board press kits, artist-related promotions, videos, song
lyrics, artist bio page, photo gallery, web links and tune-sharing
capability through SunnComm's MusicMail(TM) functionality.

ABOUT SUNNCOMM

SunnComm International, Inc. (OTC:SCMI) copy management and
protection technology was first commercially released by Nashville's
Music City records in 2001. The album, "Charley Pride - A Tribute to
Jim Reeves," became the first commercial copy-managed CD in America.
SunnComm also became the first company to commercially release a
content-protected audio CD utilizing an early version of the Windows
Media Data Session Toolkit.
(http://www.microsoft.com/presspass/press/2003/
jan03/01-20SessionToolkitPR.asp)
(Due to the length of this URL, it may be necessary to copy and
paste this hyperlink into your Internet browser's URL address field.
You may also need to remove an extra space in the URL if one exists.)

In just four years, SunnComm has become the leader in digital
content enhancement and security technology for audio compact disc
media with its MediaMax suite of products, which have been
successfully implemented on some of today's best selling music
including Velvet Revolver, which reached the #1 spot on Billboard's
Top 200 Album Chart.
SunnComm's MediaMax suite of digital content enhancement
technologies are built by integrating its own proprietary technology
with the Microsoft (NASDAQ:MSFT) Windows Media 9 Series media player,
but still operates on both Apple (NASDAQ:AAPL) and Microsoft
Windows-based systems (NASDAQ:MSFT). For more detailed information
about the company, its vision or philosophy, personnel, partners, and
customers, please visit the company's Web site at http://www.sunncomm.com , or call the Company directly at (602)
267-7500. For additional information or investor relations please
contact:

NOTES ABOUT FORWARD-LOOKING STATEMENTS

Statements contained in this release, which are not historical
facts, may be considered "forward-looking statements" under the
Private Securities Litigation Reform Act of 1995. Forward-looking
statements are based on current expectations and the current economic
environment.
We caution the reader that such forward-looking statements are not
guarantees of future performance. Unknown risk, uncertainties as well
as other uncontrollable or unknown factors could cause actual results
to materially differ from the results, performance or expectations
expressed or implied by such forward-looking statements.

KEYWORD: ARIZONA
INDUSTRY KEYWORD: CHEMICALS/PLASTICS SOFTWARE MUSIC ENTERTAINMENT PRODUCT
SOURCE: SunnComm International, Inc.

CONTACT INFORMATION:
SunnComm International, Inc.
Peter H. Jacobs, 602-267-7500
peter@sunncomm.com
or
Investor Communications Consulting, 602-231-0681
SCMI@investorcc.com

------------------
Due Da Due......But Be Quick About It!!!!!

September 23, 2004 09:00 AM US Eastern Timezone

Kinkysweet Recordings Rolls Out SunnComm's MediaMax Copy Management Technology

PHOENIX--(BUSINESS WIRE)--Sept. 23, 2004--SunnComm International (OTC: SCMI) announced today that after a successful trial period, Kinkysweet Recordings (www.kinkysweet.com), part of the Overamerica Media Group, has made the decision to roll out MediaMax(TM) technology. The actual licensing agreement with California-based Kinkysweet Recordings was finalized several months ago.

After more than six commercial CD releases incorporating SunnComm's MediaMax (www.sunncomm.com) technology, Kinkysweet now intends to roll out the use of enhanced copy managed CDs across their Kinkysweet and Kinkybeat labels. "We needed a solution that would limit the ability of users to make unauthorized copies of our CDs, without limiting playability, and without adding long delays in our production schedule," says Jon Levy, CEO of Kinkysweet Recordings. "MediaMax addresses our issues and also provides us with an enhanced user experience."

SunnComm's CEO, Peter H Jacobs, commented, "Strong independent record companies like the Kinkysweet and Kinkybeat labels are every bit as important to the long-term acceptance and success of MediaMax as the major labels. The Kinkysweet executives have made it clear that their overriding priority is an enjoyable and user-friendly environment for their customers and SunnComm is the only organization that can currently deliver that experience. We look forward to a long and profitable relationship with Jon and the team at Kinkysweet Recordings."

"Kinkysweet's production team has been working in tandem with ours for several months, with the label uploading their assets and approving each project through SunnComm's web-based MediaMax builder tool. The process has been extremely productive and has directly contributed to this rollout," stated Michal Avniel, MediaMax Division V.P. "The builder tool, known as 'Sunny', allows the label to develop, review and approve projects in real-time according to their own schedule from home or office computers. Once the project is approved, it is only a matter of hours before the authored file set is generated and tested by our in-house quality control group and on its way to the manufacturing facility."

"In an industry worth $32 billion, where piracy is running rampant, SunnComm has consistently proven, release after release, that it can substantially reduce the sales drop-off with MediaMax," stated Scott Stoegbauer, QuietTiger's VP of Sales and Marketing (OTCBB: QTIG) (www.quiettiger.com) who helped establish the strategic partnership. "One in three music CDs purchased last year were pirated products, according to IFPI (www.ifpi.org). This is a huge number considering that there were well over 2.4 billion audio CDs sold worldwide in 2003. Meanwhile, recordable CDs outsold prerecorded music CDs by more than 2 to 1. Huge song-swapping services which trade in pirated music, such as KaZaa, have reported as many as 218 million users. There is no question that SunnComm and its record label customers believe that the use of MediaMax will help stem the casual and illegal copying of recorded CD music."

SunnComm's MediaMax suite of products delivers security for digital CD audio along with an enhanced consumer experience that provides additional bonus content and value-added features. MediaMax is wrapped in a user-friendly multi-media environment, mastered directly on the audio CD, and accessible using a personal computer. The newest security features include On-the-Fly Encoding(TM) and Secure Burn(TM). Bonus features include artist-related promotions, videos, song lyrics, artist bio page, photo gallery, web links, on-board press kits, and tune-sharing capability through SunnComm's MusicMail(TM) functionality.

ABOUT KINKYSWEET RECORDINGS

Launched by a group dance music industry veterans, Kinkysweet Recordings provides music for those who still have a passion for dance music, but whose lives do not necessarily include late night clubbing, those that have grown up on dance music but whose taste has changed a bit. Soulful, sexy house music has replaced hard trance. Funky eclectic beats have replaced banging techno. The team at Kinkysweet believes that we all evolve, and the music has evolved with us. Kinkysweet keeps the listener in touch with their dance music roots. Never intrusive, but always there - this is a more grown-up sound for the next chapter of one's life, artfully packaged and beautifully presented. Kinkysweet Recordings (www.kinkysweet.com) is part of the Overamerica Media Group which, in addition to DVD distribution and live event planning, also publishes two successful music lifestyle magazines in the dance music and hip-hop genres (BPM and Vapors), and operates one of the most highly trafficked websites serving the electronic music community (www.djmixed.com).

ABOUT SUNNCOMM

SunnComm International Inc. (OTC: SCMI) copy management and protection technology was first commercially released by Nashville's Music City records in 2001. The album, "Charley Pride - A Tribute to Jim Reeves," became the first commercial dual-session, copy-managed CD in America. SunnComm also became the first company to commercially release a content-protected audio CD utilizing an early version of the Windows Media Data Session Toolkit.(http://www.microsoft.com/presspass /press/2003/jan03/01-20SessionToolkitPR.asp) (Due to the length of this URL, it may be necessary to copy and paste this hyperlink into your Internet browser's URL address field.)

In just four years, SunnComm has become the leader in digital content enhancement and security technology for audio compact disc media with its MediaMax suite of products, which has been successfully implemented on some of today's best selling music including Velvet Revolver, which reached the #1 spot on Billboard's Top 200 Album Chart in addition to other major gold and platinum best-selling releases.

SunnComm's MediaMax suite of digital content enhancement technologies are created by integrating the Company's own proprietary technology with the Microsoft (NASDAQ:MSFT) Windows Media 9 Series media player, but still operates on both Apple NASDAQ:AAPL) and Microsoft Windows-based systems (NASDAQ:MSFT). For more detailed information about the company, its vision or philosophy, personnel, partners, and customers, please visit the company's Web site at (http://www.sunncomm.com), or call the Company directly at (602) 267-7500. For additional information or investor relations please contact:

Company contact: Investor contact:
Peter H. Jacobs Investor Communications Consulting
602-267-7500 602-231-0681
peter@sunncomm.com SCMI@investorcc.com