"Throughout the coffee industry, decaf sells because of what it is, and not
because it tastes like quality coffee," stated Peabodys' President and CEO Todd
Tkachuk. "We have developed an outstanding product to meet the demand for decaf
coffee without compromising quality, and believe the time is right for us to
bring the results to market," added Tkachuk. "We are now in roughly 800 US
supermarkets, and believe this new product will help us secure and extend our
business in those locations -- and equip us to grow that distribution base
quickly."

Peabodys has developed the Black Rhino Coffee(TM) brand for marketing packaged
certified organic coffee in retail markets. Currently, Black Rhino Coffee(TM) is
on the shelf of supermarkets serviced by BI-LO, Ingles (Nasdaq:IMKTA), Wal-Mart,
and SuperValu (NYSE:SVU). With organic coffee being one of the fastest-growing
segments of the specialty coffee market, Black Rhino Coffee(TM) has uniquely
positioned itself in the high-growth natural foods category. Its hand-roasted
blends are grown chemical-free under strict, totally natural conditions. All
Black Rhino Coffee(TM) is independently certified under the United States
Department of Agriculture's National Organic Program.

According to Packaged Facts, organic food sales totaled $11 billion in 2002 and
continue to show an annual growth rate equal to 20% or more annually. This
growth is fueled, in part, due to increased distribution via traditional grocery
outlets. The USDA reports that as of 1999, conventional food stores began
outselling natural products supermarkets in several key categories.

Black Rhino Decaffeinated organic coffee will be available to stores this fall,
and is the first of a two-part product range extension planned for 2004.

This news release may include comments that do not refer strictly to historical
results or actions and may be deemed to be forward-looking within the meaning of
the safe harbor provisions of the U.S. federal securities laws. These include,
among others things, statements about expectations of future business, revenues,
cash flows and capital requirements. Forward-looking statements are subject to
risks and uncertainties that may cause the company's results to differ
materially from expectations. These risks include the company's ability to
further develop its business, the company's ability to generate revenues,
develop appropriate strategic alliances and successful development and
implementation of technology, acceptance of the company's services, competitive
factors, new products and technological changes, and other such risks as the
company may identify and discuss from time to time, including those risks
disclosed in the company's periodic reports filed with the Securities and
Exchange Commission. Accordingly, there is no certainty that the company's plans
will be achieved.

CONTACT: The Cervelle Group
David Donlin
(866) 295-7878
dave@thecervellegroup.com

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Due Da Due......But Be Quick About It!!!!!

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Due Da Due......But Be Quick About It!!!!!