Heavier volume than usual today with the news:

Element 21 Golf Initiates Production of Television Infomercial

Aug 26, 2004 8:03:47 AM

IRVINE, CA, Aug. 26, 2004 (MARKET WIRE via COMTEX) --

Element 21 Golf Company, formerly BRL Holdings, Inc. (OTC BB: BRLN), is in the business of the manufacture and sale of advanced scandium golf equipment characterized by playability properties exceeding those of all other materials thus far applied to the manufacture of professional golf equipment in the areas of feel, distance and accuracy.

Element 21 Golf Company announced today that it has signed an agreement with Incredible Discoveries of Deerfield Beach, Florida, to produce a 28-minute infomercial on its scandium golf club products. Incredible Discoveries (www.incrediblediscoveries.com) is a multimedia production company that specializes in half-hour infomercials dedicated to incredible products. Their direct response team is responsible for generating over $50 million in direct response television sales. Incredible Discoveries will co-fund the venture to promote and sell the scandium golf clubs through multimedia venues. Infomercials have been an extremely successful medium for direct sales of products with distinctive features and advantages. Several infomercials have reached sales of over $100 million annually. E21 Golf Company's distinctive material properties of 25% specific strength-to-weight ratio over titanium offers golf club advances unparalleled since the introduction of titanium to golf 20 years ago. Today, titanium golf clubs generate nearly a billion dollars of annual sales revenue in the driver and fairway segment alone. Scandium alloys offer much broader applications including drivers, woods, irons, putters, shafts and specialty clubs. This infomercial campaign will not only promote the sale of Element 21 Golf's scandium golf clubs, but historically, golf infomercials have helped to generate millions of dollars worth of additional media awareness through write ups in various major golf publications. E21 Golf Company's materials and design features are fully exclusive to E21 Golf, and are protected by U.S. patents and trademarks. The infomercial is targeted to be completed and aired in various test markets around Christmas 2004.

Detailed technical information and comparisons between scandium and other materials used in golf may be available to professional publications and industry partners.

Safe Harbor Statement: This press release may contain forward-looking statements, as defined in the Securities Reform Act of 1995. Actual events or results may differ from Element 21 Golf Company's (E21) expectations on a negative or positive basis and are subject to a number of known and unknown risks and uncertainties including, but not limited to, competition with larger companies, development of and demand for a new technology, risks associated with a startup company, risks associated with international transactions, general economic conditions, availability of funds for capital expenditure by customers, availability of timely financing, cash flow, timely delivery by suppliers or E21, and ability to manage growth. Other risk factors attributable to E21's business segment may affect the actual results achieved by E21.

For information contact: Jim Morin (949) 581-1655 Email: jmorin@e21golf.com

SOURCE: Element 21 Golf Company