Mr. Swartz is also the Chairman and CEO of Ultimate Franchise Systems Inc., which currently has investments in over 400 franchises, including an investment in Weight Loss Forever International. North Country Wellness LLC will be the first "WLFI Platinum Area Developer" for all of New York state. The move significantly extends the company's presence in a key northeastern marketplace.

The "WLFI Platinum Area Developer" agreement entitles qualified investors to significant financial incentives, funding resources and franchise privileges that are broader than typical area development agreements. These entitlements are contingent upon developing multiple regions simultaneously according to a rigid timetable.

John Martin, WLFI President, congratulated Swartz at the signing, saying, "Chris's decision to join the Beverly Hills franchising network exemplifies the entrepreneurial spirit this company was founded on. Chris has the crucial franchising experience and business savvy to make the state of New York very profitable for WLFI." Martin himself also has a long track record of success.

Beverly Hills Weight Loss & Wellness(R) was founded in 1987 on the premise that promoting wellness was just as valuable as weight loss. Franchisees and investors quickly embraced the stance as Beverly Hills expanded to forty-eight units before being purchased by an investor group from outside the weight-loss industry in 1991. When WLFI acquired the company in 2001, the board, citing the need for experienced leadership, asked Martin to rejoin the company.

Mr. Martin has now been authorized by the WLFI board to spearhead the rapid enlistment of "Platinum Area" developers into the company's franchising plan. "We conceived a multi-level area developer program to insure that key markets will become saturated. When regional economies of scale are maximized, profitability follows," Martin explained. The WLFI platinum-level agreement dictates that the area developer must open a minimum of twenty units in a five-year period.

Mr. Swartz stated, "I've been involved in redesigning Beverly Hills Weight Loss' strategy in preparation for aggressive growth in new markets. North Country Wellness LLC and myself are pleased to be a major part of the growth. I believe there's never been a better time to be in this business." North Country Wellness LLC is now in the process of identifying initial locations for WLFI.

The launching of the "WLFI Platinum Area Development" agreement is a major step to achieving the company's expansion goals.

About the Company

Last year, over $75 billion was spent in the weight-loss industry. WLFI is a Franchise Management Company currently operating 44 clinics under three brands, Weight Loss Forever(R), Beverly Hills Weight Loss & Wellness(R) and Beverly Hills Nutritional Services(R). WLFI stock reached a twelve-month high during January as the company began an aggressive expansion campaign based on six areas: franchising, master area developers, co-venturing, e-commerce promotion and marketing, acquisitions and increasing clinic revenues.

This release may contain forward-looking statements that involve risks and uncertainties, including without limitation, acceptance of the company's products, increased levels of competition, product and technological changes, the company's dependence upon financing and third-party suppliers, and other risks detailed from time to time in the company's federal filings, annual report, offering memorandum or prospectus. Specifications are subject to change without notice.

SOURCE Beverly Hills Weight Loss

TARRYTOWN, N.Y.--(BUSINESS WIRE)--June 3, 2004--Wellstone Filters (OTCBB:WLSF) today announced that it has requested that its common shares be de-listed, at its request, from the Berlin Bremen-Stock Market, effective immediately. The de-listing follows widely publicized complaints to the National Association of Securities Dealers (NASD) and Securities and Exchange Commission (SEC) regarding manipulative trading of the equities of more than 200 U.S. public companies, many of whom were listed on the Berlin-Bremen Stock Market without the companies' prior knowledge. The common stock was listed without Wellstone's approval or knowledge under the symbol RZ5.

The listings, which include more than 200 U.S. publicly traded companies, appear to be part of an organized effort by domestic and foreign brokers to circumvent the recent National Association of Securities Dealers (NASD) and Securities Exchange Commission (SEC) restrictions against "naked short selling."

"A close scrutiny of certain trading practices on the Berlin exchange determined that those activities were detrimental to the interests of our current shareholders, and appear to be part of an organized effort by domestic and foreign brokers to circumvent the recent National Association of Securities Dealers (NASD) and Securities Exchange Commission (SEC) restrictions against 'naked short selling'," stated Wellstone's corporate counsel, Jehu Hand.

Wellstone believes there is no safe cigarette, and that smoking kills. Wellstone Filters has developed and patented a filter that effectively removes carcinogens and other toxins produced when tobacco is smoked -- without removing the compounds responsible for the pleasurable effects of smoking. Wellstone seeks to promote material for cigarette filters that will enable major cigarette manufacturers to provide consumers with an equally enjoyable cigarette with substantially fewer carcinogens. If people must smoke, the Wellstone filter mitigates but does not eliminate the health risks.

For more information, please see Lowertar.com or contact Rosanne Baack at 303-620-9194.