2004-05-17 16:23:48

BLUETORCH INC. COMMUNICATES WITH SHAREHOLDERS

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Letter to Shareholders at www.bluetorchinc.net Under 'Communications from CEO' LOS ANGELES, May 17 /PRNewswire-FirstCall/ -- Bluetorch Inc. (OTC Bulletin Board: BTOR), today posted a letter to shareholders from Bruce MacGregor, President & CEO of Bluetorch Inc. on its website (www.bluetorchinc.net) under "communications from CEO." In the letter, MacGregor stated, "With our most recent 10K and 10Q filings, I felt this would be an appropriate time to discuss with you the positive developments to date and provide some insight as to what I envision for Bluetorch Inc. going forward." MacGregor addresses the significant amount of re-structuring that has taken place over the last year as well as his thoughts on the new (versus old) portfolio of brands that now reside within the portfolio companies. About Bluetorch Inc. Bluetorch Inc. is an emerging extreme sports company that is rapidly establishing itself as a one-stop shop in the extreme sports industry with a multi-branded portfolio. Bluetorch Inc. presently markets and wholesales Bluetorch, TSABrand and Airwalk branded apparel. Beyond apparel, the Company's goal is to translate the Bluetorch name into a complete lifestyle company focusing on an eclectic array of products for the core extreme sports enthusiast. The Bluetorch apparel line is targeted to core extreme sports and specialty shops. The TSABrand apparel line, after over ten years of distribution in the core shops, is now targeting to expand into better department stores and sporting goods stores such as Sports Chalet, while the Airwalk line will continue to target the mid-tier department store and sporting goods channels through retailers such as The Sports Authority. Management has a well-defined growth strategy focused on licensing, product diversification, and a marketing program that encompasses the entire spectrum of the extreme sports community. The Company's management philosophy is based on establishing sound fundamentals, which over time will produce shareholder value. The business model is directed towards the extreme sports arena, one of the fastest-growing segments in both the sporting goods and apparel industries. The business strategy also calls for further acquisitions and/or licensing agreements that can contribute to an expansion of distribution channels, which in turn can contribute growth in revenues and earnings. For more information or to stay updated on the Company's progress, visit: www.bluetorchinc.net or www.otcfn.com/btor. Investor Contact Information: Marge Rohr at (562) 623-4040 or investors@bluetorchinc.net, and Geoffrey Eiten, OTC Financial Network, (781) 444-6100 x613 or geiten@otcfn.com. Safe Harbor: This release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The risks and uncertainties that may affect the operations, performance development and results of the Company's business include but are not limited to fluctuations in financial results, availability and customer acceptance of our products and services, the impact of competitive products, services and pricing, general market trends and conditions, and other risks detailed in the Company's SEC reports. SOURCE Bluetorch Inc. -0- 05/17/2004 /CONTACT: investors, Marge Rohr of Bluetorch Inc., +1-562-623-4040, investors@bluetorchinc.net; or Geoffrey Eiten of OTC Financial Network, +1-781-444-6100, ext. 613, geiten@otcfn.com, for Bluetorch Inc./ /Web site: http://www.otcfn.com/btor / /Web site: http://www.bluetorchinc.net / (BTOR) CO: Bluetorch Inc. ST: California IN: REA SPT SU: SRP

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