** Leaders of the Agriculture Industry running the company - this will open many doors that may have been previously stuck.

** Auctioning Livestock/Cattle electronically is a simple idea that could easily transform livestock transactions much like eBay affected retail. Its time is overdue.

** Tracking Cattle/Livestock is necessary and soon to be mandatory via new regulations - Mad Cow disease is only one reason, but a big one.

** CowTek is an established company that is currently selling the tracking and information solution - now the technology will be backed by larger staff and more active promotion.

** Hi-Tech RFID tags with information that stays with the product (cattle, other livestock) is the solution to the problem.

** Sound share structure of company - acquisition deals reasonable and add significant value.

** RFID tag tracking technology has many other applications and company indicates they will pursue those.

** New company that has very high potential.