**<b>Founded in 2001, The Jackson Rivers Company is a business development company based in New York and San Diego, CA. Its principal subsidiaries are:
1. Jackson Rivers Acquisitions, Inc.,
2. JRC Global Products, Inc. a product distribution company, and
3. Jackson Rivers Technologies, Inc. a provider integrated technology solutions. </b>

**<b>March 18, 2004--Announced first Joint Venture/Partnership.</b>
--STEPS will be distributed through an exclusive agreement with STEPS LATINOAMERICA. STEPS LATINOAMERICA is supplying capital, sales force and resources - state they have established channel and experience sales force. STEPS is already in place at a large funeral company in Mexico - pilot program was successful - product is not as new as some may have thought. Plans are to also distribute STEPS in U.S. and Canada
--Announced new segment of company - <b>Jackson Rivers <u>Acquisitions</u></b>. Expect more Acquisitions.

**<b>February 24, 2004 - Acquisition #2 in 4 months under new CEO</b>: Going High-Tech -
The Jackson Rivers Company has acquired MultiTrade Technologies (MTT), a software firm dedicated to providing innovative solutions for integrating financial and customer information; monitoring processes; tracking inventory; and managing resources. MTT's premiere product, STEPS(TM) (Straight Through Enterprise Processing Systems), is a proprietary Java-based platform used to create customized business applications and information management systems. To learn more about STEPS(TM), visit "http://www.jacksonrivers.net"

**<b>Connections and Knowledge of new president and CEO of Jackson Rivers Technologies (JRT):</b>
<i>Prior to co-founding MTT, Khan was <b><u>vice president of business development at Automatic Data Processing</u> in New York.</b> He also served as <b><u>chief information officer</u> at New York's Key Information Systems, Inc.</b>, where he established a globally-connected data center that provided real-time electronic distribution of financial information via networks such as Bloomberg, Reuters, Telerate and Bridge. As the director of MIS at McCarthy Crisanti and Maffei, Inc., Khan developed BankScore(TM), a proprietary system for ranking and rating U.S. banks based on the Federal Reserve Board's quarterly data. </i>
Automatic Data Processing (ADP) - trading at 42 on the New York Stock Exchange
With more than $7 billion in annual revenues and 500,000 clients, ADP is one of the largest independent computing services firms in the world. For more information about ADP Brokerage Services Group, please visit our web site at http://www.bsg.adp.com and for other ADP services and investor information, please visit http://www.adp.com.
<b>Note: <u>The new CEO of JRT was vice president of BUSINESS DEVELOPMENT at Automatic Data Processing </u>- which is currently trading around 42 on the NYSE - He should have no trouble developing JRVR’s business and taking this stock to new highs.</b>

**<b>They plan to expand/acquire further in the Information Technology sector: </b>
<i>"After a few months <u>evaluating opportunities in the technology industry, we have determined that information technology shows the most exciting growth potential,"</u></i> says Dennis Lauzon, CEO of The Jackson Rivers Company. <i><u><b>"Acquiring MultiTrade Technologies is the first step in laying the infrastructure to accomplish this mission." </u></i></b>

**<b>October 2003 - First Acquisition was JRC Global Products, Inc.:</b>
<i>"In the beginning, the purpose of this new subsidiary will be to conduct wholesale purchases of plastic products to sell in the Eastern United States. As the business grows with additional products and customers, <u>we anticipate future expansion throughout both the U.S. and internationally."</u></i>

**<b>Shortly after first acquisition, entered agreement for $2 million in gross sales to log first deal - and forecasting more growth to come: </b>
<i>"Consistent with our strategic plan, we will begin to distribute plastic products in the Northeast United States with plans to distribute throughout the entire United States within the near future. We estimate this agreement to be valued at approximately $2 million in gross sales in the first year." </i>

**<b>Dealing with large companies: </b>
<i>"...entered into an agreement with a large international plastic manufacturer, to distribute their products throughout the Eastern United States." </i>

**<b>Using acquisition strategy to grow quickly and efficiently.</b> Choosing to acquire companies in industry sectors that require little cash for operating expenses and whose operations compliment and overlap each other. This strategy can lead to profitability easily with the right moves. Company bears many similarities to others who recently employed same strategy in same sectors and have increased in share price dramatically - refer to price move of MXDY in Oct. 03 (from .009 to .43), SWYC.

**New CEO Dennis N. Lauzon has only recently taken control of company and has just begun to make things happen. Company changed hands in June 2003 and is just beginning to implement growth strategy.
Taking action fairly quick with typical company building moves: got rid of ex-CEO, making acquisitions, landed first revenue generating deal, issuing S-8‘s to be used strategically for growth while keeping balance sheet healthy. No debt financing makes attractive for acquisition/merger targets.

**New CEO is putting his own money down. Financing appears covered for foreseeable future - no convertible debentures. No "going concern" statement so no chance they are going under - to the contrary, they are just starting out.

**Shares outstanding = 79 mil, maximum authorized at only 100 mil.

**Nice and clean balance sheet per last 10Q, with positive equity.

**Negligible debt and minimal accumulated deficit, per last 10Q.

**Jan. 04 filed S-8 for 40 mil total - plan is entitled "Employee Stock Incentive Plan for the Year 2004, Non-Employee Directors and Consultants Retainer Stock Plan for the Year 2004". Should be about done.

**10Q typo explained - Any rational reader would realize they did not owe the ex-CEO $19 million dollars - they probably owed him only $19 thousand dollars, as they state they had $22 thousand dollars on hand and that he is now gone and owed nothing by the company. They made the proper correction to the filing. Typo was made when company was transitioning from old CEO to new CEO. This matter is settled and done with. Clean bill of health.

**<b>New Websites </b>were launched on February 24, 2004 together with announcement of acquisition of MTT - http://www.jacksonrivers.net/ and http://www.jacksonrivers.com/

**<b>Company is very NEW and starting to show signs of rapid growth.</b> They have repeatedly stated that they intend to grow their operations quickly. Profitability is likely near and realistic as company has negligible debt and high profit margin business. Truly new company with high potential. This is how they start out. Indications are that this is a rare find on the OTCBB - JRT appears to be a newly formed real company that landed an innovative hi-tech heavy-hitter who has ventured out on his own after over 20 years. He is an expert on business development and has high level industry connections. Product has already been successfully pilot tested and is actively being marketed.

**<b>NEWS</b> is just recently beginning to come with the promise of more very soon - <b><u>more deals planned <i>“within near future”</i>.</u></b> Expect NEWS on Mergers/Acquisitions, more Joint Ventures/Partnerships, signing of contracts in Mexico, U.S. & Canada, further expansion of business.

**Recent contact with company indicates that they have been hiring new employees and CEO and others have made several trips to Mexico and elsewhere. State they are extremely busy at this time and request that investors ask only relevant, public information type questions - otherwise they say they simply do not have time to respond.

**Company Contact: The Jackson Rivers Company, Maureen McDonough, 619-615-4242 mmcdonough@jacksonrivers.com

If any of this plays out this way, we could be heading for the explosion that seemed to have been thwarted by MM stall tactics previously. It certainly looks like JRVR is solidly based after its last retrace and has great ability to go up in PPS in successive legs as previously demonstrated.

If the clock is now ticking, then today and part of tomorrow may see current prices and then a creep up as positions are covered with the possibility of scramble towards the end pushing the price up. If real money steps up to the plate on Tuesday, I expect JRVR can start to move very strongly again.

And here is some of the DD I am building up on JRVR:
http://tinyurl.com/2twyh

Key Points from my contact with The Jackson Rivers Company:

1. Newly hired PR firm becomes active this week.

2. PRs will be issued.

3. Investor newsletter will be produced.

4. JRVR is working on new negotiations and good news was hoped to be reported by the company earlier, but there are still details to be worked out. They do not want to issue fluff PRs or confirm new developments prematurely. This seems like a legitimate response as it is often true everything takes longer than you want it to, while it indicates they are active and probably meeting with potential new clients and business partners.

5. STEPS rights are owned for the US, Canada & Mexico.

6. STEPS vendor relationships are being working on for the US & Canada.

7. JRVR is convinced there is no software product comparable to STEPS currently available. They believe it really does offer a level of customizatizable modular features suitable for modification purposes by smaller enterprises and there is no product out there that is as readily integrated for modest sized ERP/CRM solutions.

They seemed pretty confident of STEPS' uniqueness and said it has been demo'ed for many experienced consultancies to very postive feedback. What I underestimated is their feeling STEPS is scalable to bigger enterprise business models and may be competitive for the larger company market as well.

My take on that is since it is based on a MySQL database, that it will not be going head to head with other major companies with their own proprietary database platforms like Oracle and will have to go after smaller companies not yet heavily over-invested in a commitment to a specific database.

I am thinking it may be a very good replacement of Access based database operations in smaller businesses, which is a supportable presumption since STEPS is functional in either a Windows or Linux OS environment. Since it is functional with the open source Linux OS and is coded from the bottom up using Java and MySQL open source coding, they may actually be onto to something significant as there is a definite migration to Linux based software solutions, either by smaller, more independent minded companies and also by government agencies in many parts of the world. This is part of a real trend where major government decisions on national software initiatives and infrastructure are being made to bypass Windows and commit to Linux instead. That cuts to the issue of whether global rights are available and can be secured, but I did not ask that question.

8. I hypothesized earlier the probable need for customization would likely be required by clients on each individual basis. However, from the sounds of what I was told, they are pretty certain it is a robust and feature intensive enough product to actually be implemented using its existing administative settings and option sets. In which case, the solutions provider's main responsibility would be guiding the client through the installation choices available, training and support. For further review of my earlier post on STEPS, please read my post:
http://ragingbull.lycos.com/mboard/boards.cgi?board=JRVR&read=2951

To review the Jackson Rivers summary of STEPs on their website, go to:

[Copy, the paste & remove spaces]

tinyurl . com/yts3c

For further analysis, read my prior post on STEPS:

tinyurl . com/2twyh

9. There will be available a web interface for clients to connect to their STEPS installation. This is essential for the product to be considered competitive and a contemporary piece of software.

10. Company has already considered offering demo capability in the future of a pre-configured STEPS presentation via their website.

11. They have a small team of programmers hired on a consultancy basis currently fully dedicated to refining the development of STEPS.

12. JRVR will be keeping the budget lean via outsourcing and solutions provider relationships which is the standard model for startup B2B software solutions companies. This means JRVR principals can pitch the product & secure the sale and that the solutions providers will integrate, maintain and train clients in the use of STEPS. This is also standard operating procedure. This is a typical licensing model and will generate annualized returns from clients who renew their software license contracts at an annual percentage cost of the original software first year's contract.

13. MultiTrade was indeed created as a shell company in order to let Joe Khan receive a equity stake when his rights to STEPS was acquired in the merger with Jackson Rivers. I don't know if MultiTrade was created for that express purpose or that it was done in anticipation of such a future deal and then JRVR came into the picture.

14. The San Diego office is the current hub of JRVR operations, with Maureen McDonough acting as administrator. The principles Khan and Lauzon are often travelling on STEPS related business. I suggest that you do not call her asking ordinary questions the new PR firm should be able to answer. She was a very good and professional representative to speak with while she was not readily divulging too much sensitive information. Not being able to say anything would be poor, but telling all is not desirable either, so she was balanced and even handed. But if you call up and ask for share counts and such, don't expect to get much of a response. Call the TA for that.

My understanding is she is probably already juggling multiple administrative tasks with a limited availability for discussion. I worked in such a situation and understand the time constraints they are under. This is why the hiring of the PR firm was necessary and welcome for them and should be well received by investors.

15. They hope to produce good news in the near future with no exact timeframe given as that would not be possible to disclose. One thing I would look for are announcements of new solutions provider relationships being cemented in the US and Canada as they were done in Mexico.

There seems to be real confidence in their product's quality and marketability and that seemed genuine to me.

I don't know if I forgot anything, but those are the basic key points I meant to write up a week ago, then things got too busy to follow up.

JRVR's stock has great potential and at the end of last week appeared to have successfully consolidated after its last retrace and seems to showing resumption of some buying interest. Regardless of any one day's performance, the overall shareholder support looked to be quite strong even during the retrace since there did not seem to be much selling going on.

My assumption is this means there remains a fairly broad consensus that JRVR is considered unvalued by quite a few investors and that they recognize both the potential value and the possibility of large upcoming increases in the PPS. The incentive to sell for most was pretty slight.

I remain convinced that the company and its potential may be quite strong and that the stock has the same great potential for large price gains I first identified not so long ago. The fact remains that whether you held or buy in now, there is a real powerful upside to this.

After providing the commentary on the prior breakout and the trading action, my prior posts on ERP, CRM, STEPS and now this company contact reportage should take me full circle in trying to provide a decent introduction to JRVR. May you all enjoy the nice ride I think is awaiting JRVR shareholders.