STTC Subsidiary, WBU, October Sales Increase More Than 100% With Profitability Increasing More Than 300% -- CEO Continues Purchasing Shares
Tuesday October 26, 10:00 am ET

BERNARDSVILLE, N.J., Oct. 26, 2004 (PRIMEZONE) -- SoftNet Technology (OTC BB:STTC.OB - News) (German WKN#: A0B7RZ) announced today that wholly-owned subsidiary, WholesaleByUs, LLC (WBU) is on pace with only 5 days left in October to show more than a 100% increase in monthly sales from September to October and increase profitability more than 300%. Additionally, SoftNet Technology's CEO, who vowed to purchase up to 1,000,000 shares of STTC, just this week purchased additional shares as high as 10.6 cents, to bring his total investment in the Company to 902,000 shares.

November sales are expected to reach more than $100,000 due to the daily increases in sales already experienced by WBU's expansion to Amazon.com and expansion to portals not yet online. This outpaces previous sales projections by as much as 20%. Additionally, it seems to be a forgone conclusion that WBU will not only meet, but also far exceed original projections of $150,000 in sales in December of this year.

Expanding beyond eBay.com to Amazon.com has brought the Company to a point where sales are have begun to outpace fixed costs. This is leading to the increase in profitability for WBU. As the Holiday season approaches, profitability will increase even further. Atypical to post holiday sales, SoftNet Technology expects sales to remain strong for the company into the New Year due to expansion of the WBU system to the European Community in January.

SoftNet Technology also announces today the CEO continued his climb to purchase 1,000,000 STTC shares in the open market. This week, the CEO purchased shares as high as 10.6 cents. This brings the total purchases by the CEO/President to 902,000 shares of STTC acquired in the open market. Form 4's have been and will be filed as required with the SEC as the CEO/President purchases STTC shares and these filings can be viewed by going to the Company's website, http://www.softnettechnology.com. Then click on the link for SEC Filings.

Please visit our website at http://www.softnettechnology.com for more information or call the company directly at 866-898-4842 (local - 908-204-9911), James M. Farinella, CEO.

The Private Securities Litigation Reform Act of 1995 provides a safe harbor for forward-looking statements made on behalf of the company. All such forward-looking statements are, by necessity, only estimates of future results and actual results achieved by SoftNet Technology Corp. (STTC) may differ materially from these statement due to a number of factors. STTC assumes no obligations to update these forward-looking statements to reflect actual results, changes in assumptions or changes in other factors affecting such statements. You should independently investigate and fully understand all risks before making investment decisions.

Contact:

SoftNet Technology Corp.
James M. Farinella, CEO
(866) 898-4842
Local -- (908) 204-9911