any thoughts? thanks.

Crunch Gyms' Orders For Sugar-Free ChampionLyte(R) Triple In Volume Since November 2003
Monday February 23, 9:01 am ET
Sugar-Free Sports Drink Available At All Ten Bally-Owned Crunch Gyms In New York City Through Bulldog Beverages

MIAMI, Feb. 23 /PRNewswire-FirstCall/ -- ChampionLyte Beverages, Inc., a wholly owned subsidiary of ChampionLyte Holdings, Inc. (OTC Bulletin Board: CPLY - News), today announced that New York City-based Crunch Gyms have tripled its orders of sugar-free ChampionLyte since the initial order in November 2003.

The orders are through ChampionLyte® distributor Bulldog Beverages. Bulldog Beverages, based in Fairfield, NJ, is a company that has a portfolio of brands to meet the needs of new consumers who are seeking healthy drinks.

"Word is getting out that ChampionLyte® is a winner due to its many attributes," said Peter Griffin, president of Bulldog Beverages. "Its functionality falls in line with current consumer trends of no carbs, no calories and no sugar. At Crunch Gyms, members realize the benefits of ChampionLyte® and are drinking it to replenish their bodies' needs without any guilt."

"We're pleased that Bulldog Beverages is getting the word out that ChampionLyte® is ideal for the fitness market," said Donna Bimbo, president of ChampionLyte Beverages, Inc. "ChampionLyte® is a refreshing drink that does not add unwanted calories to the body after working out."

Crunch Gyms, which is owned by Bally, has ten locations in New York City. The company has a unique, cutting-edge philosophy of no judgments. It uses ground-breaking methods for members such as rappers, drag queens, actors, dancers and professional athletes to lead aerobics classes.

ChampionLyte Beverages, Inc. manufactures and markets ChampionLyte®, the first completely sugar-free entry in the multi-billion dollar isotonic sports drink market. It is the only sports drink with no sugar, calories, sorbitol, saccharin, aspartame, caffeine or carbonation. The reformulated product is now sweetened with Splenda®, the trade name for Sucralose produced by McNeil Nutritionals, a Johnson & Johnson company.

About ChampionLyte Holdings, Inc.

ChampionLyte Holdings, Inc. is a fully reporting public company whose shares are quoted on the OTC Bulletin Board under the trading symbol CPLY. Its recently formed beverage division, ChampionLyte Beverages, Inc., a Florida corporation, manufactures, markets and sells ChampionLyte®, the first completely sugar-free entry into the multi-billion dollar isotonic sports drink market. Its The Old Fashioned Syrup Company subsidiary manufactures, distributes and markets three flavors of sugar-free syrups. The products are sold in more than 20,000 retail outlets including some of the nation's largest supermarket chains.

The Private Securities Litigation Reform Act of 1995 provides a "safe harbor" for forward-looking statements. Certain of the statements contained herein, which are not historical facts, are forward-looking statements with respect to events, the occurrence of which involve risks and uncertainties. These forward-looking statements may be impacted, either positively or negatively, by various factors. Information concerning potential factors that could affect the Company is detailed from time to time in the Company's reports filed with the Securities and Exchange Commission.

Peter Nasca (pnasca@pnapr.com)
Edward Donato (edonato@pnapr.com)
305-937-1711