Majesco Secures 'Game Boy Advance Video' Rights to DIC Entertainment's Hit Property 'Strawberry Shortcake'
EDISON, N.J., Apr 27, 2004 (BUSINESS WIRE) --
Top-Rated Content Continues To Utilize Company's Acclaimed Technology;
Entertainment Industry Buzzing About Majesco's Growing Phenomenon
Announcing its fourth licensing agreement within the last month in support of its Game Boy(R) Advance Video(TM) technology, Majesco Holdings Inc. (OTC:MJSH), a leading publisher and distributor of interactive entertainment products, today confirmed its agreement with DIC Entertainment, exclusive worldwide licensing agency for Strawberry Shortcake, to publish four episodes of the top-selling American Greetings brand as part of its new Game Boy Advance Video product line.
Under terms of the agreement, Majesco secures the U.S. and Canadian rights to apply its proprietary technology to the extremely successful Strawberry Shortcake brand created by American Greetings. The first product, Strawberry Shortcake Volume 1, will contain two 22-minute, edited episodes -- "Meet Strawberry Shortcake" and "Spring for Strawberry Shortcake" -- scheduled to ship in the spring.
"We are 'berry' delighted to partner with American Greetings and DIC Entertainment to bring such a highly respected and well-known property as Strawberry Shortcake to more than 20 million Game Boy(R) Advance and Game Boy(R) SP owners," said Jesse Sutton, Chief Executive Officer, Majesco. "The attention given to our Game Boy Advance Video technology by retail, Hollywood and leading entertainment companies is unprecedented in company history."
"We are excited to work with Majesco to introduce Strawberry Shortcake to the extensive Game Boy Advance audience," said Nancy Bassett, Senior Vice President, Worldwide Consumer Products, DIC Entertainment. "With this new technology now available, fans will enjoy a truly interactive experience as they follow Strawberry Shortcake and her pals on all their adventures."
"The popularity of Strawberry Shortcake resonates as deeply with little girls today as it did twenty-some years ago," says Mike Brown, Vice President, Licensing, American Greetings. "To combine her with leading edge technology demonstrates how on-target we were with updating the character for today's kids."
Majesco's new Game Boy Advance Video line-up is scheduled to debut this spring. To register to receive product updates and additional information about new releases, please visit www.gba-video.com.
Additional information about Majesco and their entire line up of exciting entertainment products can be found at www.majescogames.com.
About Majesco's Game Boy Advance Video Technology
Majesco's new video compression technology presently allows viewing of approximately 45 minutes of quality color video with the capability to view 90 minutes of color video under development. The technology fits in a standard Nintendo-manufactured, Game Boy Advance cartridge and incorporates standard 'DVD-style' player controls. The technology features color video across 100 percent of the screen.
Established in 1986 and headquartered in Edison, NJ, with offices in the United Kingdom, Majesco Holdings Inc. (OTC BB: MJSH), operating through its wholly owned subsidiary, Majesco Sales Inc., is a leading international developer, publisher and distributor of interactive entertainment products for the Xbox(R) video game system from Microsoft, Sony PlayStation(R)2 computer entertainment system, and Nintendo GameCube(TM) and Game Boy(R) Advance systems, as well as the personal computer. The Company's 2004 lineup includes the critically acclaimed Advent Rising, the first in a trilogy of action/adventure games; BloodRayne 2, the sequel to its popular action/horror series, as well as the launch of its Game Boy(R) Advance Video product line, which utilizes the Company's proprietary video compression technology to enable consumers to view commercial-grade video on a standard Nintendo Game Boy Advance system. Majesco can be found online at www.majescogames.com.
About American Greetings Corporation
American Greetings Corporation (NYSE:AM) is one of the world's largest manufacturers of social expression products. Along with greeting cards, its product lines include gift wrap, party goods, reading glasses, candles, stationery, calendars, educational products, ornaments and electronic greetings. American Greetings is also the creator and owner of many celebrated character properties, including Strawberry Shortcake and Care Bears. Located in Cleveland, Ohio, American Greetings generates annual net sales of approximately $2 billion. For more information on the Corporation, visit http://corporate.americangreetings.com.
DIC Entertainment, a leading children's entertainment company, is a full-service studio dedicated to creating, developing, producing, distributing, marketing and merchandising family-based intellectual properties. DIC has distinguished itself by building one of the largest libraries of U.S. animation with more than 3,000 half-hours of renowned programming, including Stan Lee's Super 7(tm), Inspector Gadget(tm), Strawberry Shortcake(tm), Knights of the Zodiac(tm), Sabrina (tm), Madeline(tm), Liberty's Kids(tm), Where On Earth Is Carmen Sandiego?(tm), Sonic The Hedgehog(tm), Super Mario Bros(tm) and Super Duper Sumos(tm). In September 2003, DIC launched the DIC Kid's Network, a unique syndicated programming block designed to meet core FCC requirements and the only network for kids that reaches effectively 100% of U.S. households on over 400 stations, airing in every Designated Market Area across the country. As a pre-eminent supplier of kid's programming worldwide, DIC has developed strategic partnerships with key domestic and international broadcast partners throughout the U.S., Europe, Asia, Latin America, Africa and Australia. DIC is headquartered in Burbank, California with international offices in New York, Paris, London and Cologne.
Certain statements contained herein are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward looking statements may be identified by reference to a future period(s) or by the use of forward-looking terminology, such as "may," "will," "intend," "should," "expect," "anticipate," "estimate" or "continue" or the negatives thereof or other comparable terminology. The Company's actual results could differ materially from those anticipated in such forward-looking statements due to a variety of factors. These factors include but are not limited to, the demand for our products; competitive factors in the businesses in which we compete; continued consumer acceptance of the gaming platforms on which our products operate and our products; fulfillment of orders preliminarily made by customers; adverse changes in the securities markets and the availability of and costs associated with sources of liquidity; changes in national, regional or local business conditions or economic environments; government fiscal and monetary policies; and legislative or regulatory changes that affect our business. The Company does not undertake, and specifically disclaims any obligation, to release publicly the results of any revisions that may be made to any forward-looking statements to reflect the occurrence of anticipated or unanticipated events or circumstances after the date of such statements.
SOURCE: Majesco Holdings Inc.
HighWater Group PR
Laura Heeb, 212-338-0077