posted
MedSpas Releases Corporate Statement Monday September 8, 10:06 am ET
ATLANTA, GA--(MARKET WIRE)--Sep 8, 2008 -- Medspas of America Inc. (Other OTC:MEDP.PK - News), www.medspasofamerica.com, today released a corporate statement outlining the Company's position in the marketplace and its future direction.
Medspas of America operates in a niche sector of the $72 Billion anti-aging market through two distribution channels, those being: (a) Internet retailing of a proprietary brand of cosmeceuticals; and (b) a small high-end chain of skin care boutiques and medspas to be developed over the next five years. The market is driven, primarily by 44 million female baby boomers who are living longer with unprecedented disposable income and want to look and feel better. 12,000 Americans turn 50 every day (1 every 8 seconds) and this will continue for the next 20 years.
The Company has chosen two entry points into this large and fast growing market, those being: (a) the $5.4 billion cosmeceutical and nutraceutical industry; and (b) the $9.4 billion cosmetic procedures and medical spa market niche, what industry experts are calling "the fastest growing segment of the medical industry." These two markets have significant synergy as they place the Company on both the services and supply side of one of America's fastest growing industries. The Company growth goals are achieved through a national and international branding strategy of its developing skin care products line called Natural Renu and its medical spa brand called Virtuoso Medspa.
Our chosen distribution channel for Natural Renu is Internet retailing. The Company's CEO has extensive experience in online retailing and was one of the pioneers of e-commerce development in the mid-nineties. Over the next 18-24 months, the Company is focused on the market development of Natural Renu as an online retailer which is fashioned after similar internet retailers such as www.skin-1.com,www.skinstore.com,www.eskinstore.com, and www.dermstore.com. The Company will feature its Natural Renu brand; however, will also be a re-seller of competitive brands with over 60 product lines and over 2,000 SKUs such as Obagi, Bioelements and Skinceuticals. Our market differentiation is that we own a proprietary brand (Natural Renu), whereas the others do not have their own brand. As the market size for cosmeceutical brands is $5.4 billion, management is of the opinion that on-line retailers have only satisfied a small portion of the market. Our oldest competitor has been operating for approximately six years. The annual revenues of our competition appear to range from $6.0 million to $35.0 million. Sales are driven by aggressive internet market programs such as search engine optimization (SEO) plans, pay-for-click advertising, targeted email lists, and numerous landing pages with unique domain names that are linked to our main ecommerce site.
The Company has developed, to be marketed under the Natural Renu brand, 17 lines of cosmeceutical products for the face, body and anti-aging treatments. Our Natural Renu product lines will grow to over 100 in first two years. In 2008, the Company acquired a worldwide supply agreement with Zymetech, Inc. from Reykjavick, Iceland, www.zymetech.com, for the use of Penzim as the essential ingredient in the anti-aging line of products for Natural Renu. The active ingredient in Penzim is derived from enzymes produced by fish, particularly cod in the North Atlantic. This enzyme has been clinically tested for the treatment of pain, inflammation, arthritis, bursitis, eczema, psoriasis, fybromyalgia, eczema, acne and other skin conditions, such as itching, dry skin and brown spots. Subsequent to the Company acquiring the supply agreement with Zymetech, the Company signed a distribution and resellers agreement with Zymetech Inc. for the distribution rights to sell Penzim through the Company's ecommerce website and through traditional distribution channels in the United States and Canada.
Once the Company has stabilized the operations of Natural Renu, we intend to open a small, exclusive company-operated chain of professional skin care boutiques in the high-profile retail markets of the USA and eventually Canada, Asia and Europe. These boutiques will be located in key sites in markets such as Manhattan, Chicago's Golden Mile, LA's Rodeo Drive area, Atlanta's Buckhead, Miami's South Beach and international locations such as Toronto, Montreal, Tokyo, London, and Paris.
SAFE HARBOR STATEMENT: Except for historical information contained herein, the statements in this release are forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Reform Act of 1995. Forward-looking statements involve known and unknown risks and uncertainties, which may cause a company's actual results in the future to differ materially from forecasted results. These risks and uncertainties include, among other things, product price volatility, product demand, market competition and risk inherent in the operations of a company.
Contact: Investor Contact Information:
Paul Smith Investor Relations 1-866-595-1081 Email Contact
-------------------------------------------------------------------------------- Source: MedSpas of America, Inc.
-------------------- FurrySound -DD-GLTA-Unless I've quoted a source, I know not what I speak of. YahooIM=FurrySound
IP: Logged |
UBBFriend: Email this page to someone!
Printer-friendly view of this topic
