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Starting to see Mott's Accelerade drink advertised, I think they spent about $50 million on the campaign. Looks promising since PHLI owns the rights to the powder and gel and will get royalties.
Their market cap is only $30 million, and Mott's spent more than that just on advertising the drink.
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It's Motts LLP, famous for their applesauce, and I believe they were acquired by Cadbury Schweppes Americas Beverages. Recently Coca Cola expressed an interest in purchasing the Snapple/Motts combo from Cadbury Schweppes.
No doubt any kind of buyout would bring PHLI along for the ride!
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